Following the overwhelming success of Fat Tuesday and 818 Tequila's Formula 818 campaign, highlighted by Kendall Jenner stepping behind the bar at Fat Tuesday's Aria location at 63 CityCenter, the frozen cocktail chain is officially taking the momentum nationwide.
Introducing The Kenny Collection, now rolling out across all Fat Tuesday locations, debuting two signature 818 Tequila cocktails: the Kenny Freeze (strawberry + margarita + 818 Blanco) and Kenny on the Rocks (818 Blanco margarita blended with strawberry, triple sec, and lime).
"Vegas always brings the best energy," said Kendall Jenner. "It was fun to run it back with Fat Tuesday for Formula 1 weekend and see everyone enjoying 818 in such an amazing way."
Las Vegas served as the first market to debut these cocktails, which mark the official launch of The Kenny Collection, now available at Fat Tuesday locations nationwide. These drinks were created to celebrate the energy and cultural impact of the Fat Tuesday x 818 Tequila partnership, bringing fans a vibrant experience coast to coast.
"The energy throughout the event was incredible! This is one of the biggest weekends of the year for Las Vegas, and we wanted to bring that same high-energy, race-day spirit to Fat Tuesday, making it the perfect time to reunite with 818 Tequila and kick off our longer-term partnership," said Alex Monahan, CEO of Fat Tuesday.
About Fat Tuesday
Born in New Orleans in 1984, Fat Tuesday has grown to become the largest alcohol business in the U.S., specializing in frozen cocktails. With 54 company-owned locations and 22 franchised locations, Fat Tuesday is a prominent fixture in warm climates, tourist spots, and entertainment districts. Celebrating 40 years of innovation and service, Fat Tuesday continues to expand with plans to surpass 100 locations in the coming years. For more information, visit the link below.
ABOUT 818 TEQUILA
Founded by Kendall Jenner, 818 Tequila is an award-winning, hand-crafted tequila brand. Produced using traditional methods in Jalisco, Mexico at a family-owned-and-operated distillery, the brand has won over 47 blind tasting awards across 14 spirits competitions. 818 Tequila features four variations – a Blanco, Reposado, Añejo, and its ultra-premium Eight Reserve. From its 1% for the Planet giveback, to partnering with S.A.C.R.E.D. – a nonprofit that supports Mexican communities where heritage agave spirits are made – to working with sustainable suppliers, 818 Tequila keeps the Earth in mind in everything they do. For more information, visit the link below.
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