ONE ROQ Spirits Announces Strategic Restructuring and Launch of National Brand Licensing Initiative

FOR IMMEDIATE RELEASE

Award-Winning Vodka Brand Positions Itself for Accelerated Growth Through Licensing and Proprietary Digital Demand Platform

New York, NY — Dec 19, 2025 — ONE ROQ Spirits, an award-winning luxury spirits producer known for its super-premium vodka portfolio and innovative digital engagement model, today announced a strategic restructuring designed to accelerate national and international growth through a newly launched brand licensing initiative.

Founded by entrepreneur Garrett Green, ONE ROQ Spirits has spent the last several years building a differentiated platform at the intersection of premium spirits, digital membership infrastructure, and next-generation loyalty innovation. The company's flagship ONE ROQ® Vodka has earned multiple international accolades and developed a loyal consumer base through a modern, digitally driven demand engine.

As part of its latest evolution, ONE ROQ has completed the separation of its spirits operations from a newly developed beverage-focused technology division, enabling each business to pursue independent growth strategies. This transition creates a pathway for ONE ROQ to offer territory-based licensing opportunities to qualified industry partners, including licensed distillers, wholesalers, and suppliers.

"This marks an important inflection point for the brand," said Garrett Green, Founder and Chief Executive Officer of ONE ROQ Spirits. "We've proven that premium product paired with a digital pull model can generate repeatable, measurable demand. Licensing allows us to scale that system faster by partnering with experienced operators who understand their markets and want more than a traditional supplier relationship."

Unlike conventional brand expansions, ONE ROQ's licensing model is designed to align long-term incentives. Partners receive exclusive bottling and wholesale rights within defined territories, retain full wholesale margins, and participate in performance-based equity earn-out structures. The program is supported by ONE ROQ's proprietary digital demand platform, which includes a national membership ecosystem, QR-enabled retail activation tools, and asset-earning loyalty functionality.

From a category standpoint, ONE ROQ is positioned to capitalize on several converging industry trends, including premiumization amid consumer moderation, growth in digital discovery, and increasing demand for loyalty-driven brand relationships. The company's brand architecture is also horizontally extensible, with development-ready plans across RTDs, agave spirits, whiskey, rum, wine, and non-alcoholic premium offerings.

The initial licensing focus will center on ONE ROQ® Vodka, including its flagship 80-proof expression and select premium flavor extensions. Additional categories will be introduced as part of the broader licensing roadmap.

ONE ROQ expects to begin onboarding select licensing partners over the coming quarters and is currently engaging advisors and industry leaders to support partner identification and rollout.

"This is not about pushing volume," Green added. "It's about building a modern spirits platform that combines premium products, disciplined pricing, and real consumer pull. We believe this model represents a new growth system for beverage alcohol with applications across the greater CPG ecosystem."

About ONE ROQ Spirits

ONE ROQ Spirits is a luxury spirits producer and technology-enabled lifestyle company best known for its award-winning ONE ROQ® Vodka. The company operates a proprietary digital membership and loyalty ecosystem designed to drive measurable consumer demand and long-term brand engagement. ONE ROQ Spirits is headquartered in Upstate New York with offices in Del Mar, CA.

Media & Partner Inquiries:
Garrett Green
Chief Executive Officer
ONE ROQ Spirits

Regulatory & Legal Disclosure:
ONE ROQ Spirits, LLC and its affiliated entities operate in compliance with applicable federal, state, and local laws and regulations governing the manufacture, distribution, marketing, and sale of beverage alcohol, including those administered by the Alcohol and Tobacco Tax and Trade Bureau ("TTB") and applicable state regulatory authorities. Product availability, pricing, marketing programs, distribution rights, and licensing structures may vary by jurisdiction and are subject to all applicable licensing, registration, labeling, and compliance requirements. Nothing herein is intended to, nor shall be construed to, circumvent or modify the requirements of the three-tier alcohol distribution system where applicable.

Any references herein to licensing opportunities, territory rights, performance benchmarks, equity participation, ownership interests, asset-linked rewards, digital tokens, or similar concepts are provided solely for informational purposes and do not constitute an offer to sell or a solicitation of an offer to buy securities. No securities are being offered or sold by means of this communication. Any securities-related offerings, if and when made, will be conducted solely pursuant to applicable securities laws, exemptions, and regulatory approvals, and only through definitive offering documents provided to qualified parties.

This communication may contain forward-looking statements regarding business strategy, licensing initiatives, market opportunities, growth plans, and anticipated outcomes. Such statements are based on current assumptions and expectations and are subject to risks, uncertainties, regulatory considerations, and changes in circumstances that could cause actual results to differ materially. ONE ROQ Spirits, LLC undertakes no obligation to update any forward-looking statements except as required by law.

All licensing programs, economic terms, pricing structures, and partnership arrangements described herein are subject to further development, regulatory review, negotiation, and execution of definitive agreements. No rights, obligations, or commitments are created by this communication.