Premium Soda Brand Expands into Luxury Market with Harrods Listing

Devon-based premium soda brand, JAMU, is celebrating a prestigious new retail listing with Harrods, which will allow it to expand its reach into the luxury market and target more customers looking for the best quality refreshments. JAMU produces 100% natural, flavour-forward sodas that are crafted with premium ingredients and antioxidant-rich botanicals. From this month, three of its delicious flavours will be available in Harrods' iconic Food Hall. "We are extremely proud for JAMU to be on the shelves in Harrods, rubbing shoulders with some of the leading brands and independent names in the food and drink sector," explains Patrick Grant-Sturgis, co-founder of JAMU. "Harrods is one of the most iconic stores in the world, offering luxury, artisanal and premium products. It is a real honour to have secured this partnership, which will elevate the brand and help widen our customer base even further." Shoppers at Harrods will be able to choose from three flavours; Raspberry & Hibiscus, Lemon & Basil and Cucumber & Pineapple. Each 330ml can of JAMU contains 6g of prebiotic plant fibre, less than 20 calories and zero sugar, artificial sweeteners, colours or preservatives. JAMU also contains vitamin C, zinc and has no added sugar, is 14 allergen free and suitable for vegans. "This listing will allow us to reach a whole new audience with our all-natural and deliciously-refreshing drinks. Our drinks are made with real fruit and botanicals with prebiotics, which aligns perfectly with Harrods' commitment to offering its customers exceptional quality products," adds Patrick. JAMU was born from a love of natural ingredients and a desire to create a product that not only offers healthier hydration, but also harnesses the power of plants to actively nourish.