• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Hiyo Announces National Costco Rollout Featuring New Exclusive Sunset Party Pack

info_outline PRESS RELEASE posted by Hiyo

Jan. 7, 2026 at 9:23 am

X LinkedIn Reddit Facebook Email
Report Press Release
hiyobeveragesocial tonicfunctionalcostcoseltzer
Non-Alcoholic Beverages

Hiyo, the USDA organic certified social tonic championing a movement of mindful moderation, announced a major retail expansion with a national rollout at Costco warehouses. Beginning this month, Costco members across the country will have access to Hiyo's new, Costco-exclusive Sunset Party Pack, an 18-count variety pack featuring three of the brand's top-selling flavors. The Hiyo Sunset Party Pack will be available nationwide in select locations and while supplies last.

Designed for sharing and socializing, the Sunset Party Pack brings together Hiyo's vibrant, fruit-forward flavors— Blackberry Lemon, Peach Mango, and Passion Fruit Tangerine — in a convenient multipack designed for group gatherings or stocking up the fridge during Dry January and beyond. Made with organic adaptogens, natural nootropics, and functional botanicals, each can offers a mood-enhancing, stress-relieving lift they call "the float," helping you make the most of every moment — today and tomorrow.

The Sunset Party Pack includes:
  • (6) Blackberry Lemon: A bold blend of rich blackberry and zesty lemon with a complex, alluring profile.

  • (6) Peach Mango: A satisfying mix of sweet peach and smooth mango with a refreshing, tropical profile.

  • (6) Passion Fruit Tangerine: A fragrant combo of tart passionfruit and tangy tangerine with a sharper, crisp profile.

Starting this month, Costco shoppers across the country can find Hiyo's Sunset Party Pack in 400+ locations nationwide, spanning every major Costco region, including the Northeast, Southeast, Midwest, Northwest, Bay Area, San Diego, Los Angeles, and Texas. The expansion marks a major milestone for Hiyo as it continues its mission to rethink the way the world drinks by offering a thoughtful, inclusive option built for social connection.

Consumers are increasingly seeking choices that help them unwind and stay present without compromising on flavor or function. At just 30 calories, Hiyo offers a refreshing, elevated beverage designed for those looking to feel good and prioritize their health. 

"Rolling out nationally with Costco marks an exciting step for Hiyo," said George Youmans, Co-Founder and Chief Revenue Officer at Hiyo. "As one of the country's most influential retailers, Costco gives us the opportunity to introduce Hiyo to millions of members seeking a more mindful way to unwind. Launching the Sunset Party Pack exclusively in their warehouses allows us to bring that feel-good experience to people in a way that's fun, accessible, and perfect for sharing."

Ready to feel the float? Find the Sunset Party Pack at select Costco warehouses nationwide, on sameday.costco.com and on Instacart. Learn more at drinkhiyo.com, and follow @drinkhiyo to follow along with their float fam. .

ABOUT HIYO

Hiyo is an organic social tonic designed to elevate how people connect — bringing more joy, more presence, and more feel-good energy to every moment. Founded in 2021 in Venice, California, Hiyo was inspired by the desire to celebrate with intention and enjoy the social rituals people love, without compromise.

Made with a proprietary blend of adaptogens, nootropics, and botanical ingredients, Hiyo delivers its signature mood-boosting "float" effect — offering stress relief and elevated social energy, without alcohol. Each can is USDA Organic, 0% ABV, non-GMO, vegan, gluten-free, and just 30 calories.

Hiyo's lineup includes six refreshing, fruit-forward flavors: Blackberry Lemon, Passion Fruit Tangerine, Peach Mango, Pineapple Coconut, Strawberry Guava, and Watermelon Lime. Since launching with three flavors in May 2021, the brand has expanded rapidly and today stands among the nation's fastest-growing social beverage companies — showing up in thousands of retailers and social spaces across the country, and building an engaged community that's redefining how we celebrate.


For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • Hiyo
    HiyoCPG Companies
    External Link Icon
    View on Nombase

Latest News

Distribution: Koia Brings Protein Pop to Retail with Target Launch

Distribution: Koia Brings Protein Pop to Retail with Target Launch

Michael B. Jordan Leaves MOSS As The Brand Restructures

Michael B. Jordan Leaves MOSS As The Brand Restructures

514 Eagle Rock Colorado Employees Face Layoffs After Southern Glazer’s Sale, Per WARN Notice

514 Eagle Rock Colorado Employees Face Layoffs After Southern Glazer’s Sale, Per WARN Notice

SPONSORED POST
Rethinking Functional Beverages: Mainstream Price, Mainstream Velocity

Rethinking Functional Beverages: Mainstream Price, Mainstream Velocity

Marketplace

Private Label Drinks in Cans & Bottles - Beverage Specialists - mbabeverage.com

Private Label Drinks in Cans & Bottles - Bevera...

View All|Post a Listing

Featured Jobs

Key Account Manager - Southeast - Good Boy Vodka

Key Account Manager - Southeast - Good Boy Vodka

Import Beer Manager - AZ, HI & Southern CA - Merchant du Vin

Import Beer Manager - AZ, HI & Southern CA - Me...

Area Sales Managers - Traverse City / Northern Michigan - Good Boy Vodka

Area Sales Managers - Traverse City / Northern ...

Facilities and Maintenance Technician - Coronado Brewing Co.

Facilities and Maintenance Technician - Coronad...

Territory Sales Manager - Resident Culture Brewing

Territory Sales Manager - Resident Culture Brewing

District Manager--New England - CG Roxane

District Manager--New England - CG Roxane

View All Jobs|Post a Job

More News

Target Expands THC Drink Opportunity In Minnesota

Target Expands THC Drink Opportunity In Minnesota

Esspo Attacks ‘Afternoon Slump’ With Espresso Soda, Now at Whole Foods

Esspo Attacks ‘Afternoon Slump’ With Espresso Soda, Now at Whole Foods

Marketing: Accelerator Refreshes Brand, Expands Livvy Dunne Deal; Plus Essentia, Coca-Cola

Marketing: Accelerator Refreshes Brand, Expands Livvy Dunne Deal; Plus Essentia, Coca-Cola

Tetra Pak Breaks Ground on U.S. HQ Facility Expansion

Tetra Pak Breaks Ground on U.S. HQ Facility Expansion

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Brewery Cellar Technician (1) and Packaging Technicians - Isle Brewers Guild, LLC - Isle Brewers Guild, LLC
  • Warehouse Manager - Indiana Small Batch - Indiana Small Batch
  • BUSINESS DEVELOPMENT DIRECTOR - North Carolina - LOUD LEMON BEVERAGE - LOUD LEMON BEVERAGE
  • Packaging Manager-Brewer - DC Brau Brewing LLC - DC Brau Brewing LLC
  • Beer Sales Representative - Orlando - Outlaw Light Beer - Outlaw Light Beer
  • Assistant Brewer - Russian River Brewing Comapny - Russian River Brewing Comapny
  • Warehouse and Packaging Assistant - Able Baker Brewing Company - Able Baker Brewing Company
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Distribution: Koia Brings Protein Pop to Retail with Target Launch
  2. Michael B. Jordan Leaves MOSS As The Brand Restructures
  3. 514 Eagle Rock Colorado Employees Face Layoffs After Southern Glazer’s Sale, Per WARN Notice
  4. Target Expands THC Drink Opportunity In Minnesota
  5. Esspo Attacks ‘Afternoon Slump’ With Espresso Soda, Now at Whole Foods
  6. Marketing: Accelerator Refreshes Brand, Expands Livvy Dunne Deal; Plus Essentia, Coca-Cola
  7. Tetra Pak Breaks Ground on U.S. HQ Facility Expansion
  1. Sazerac Formally Names Tennessee Operation AJ Bond Distillery as Company’s First Tennessee Whiskey Prepares for 2026 Debut
  2. Koopers Whiskey Unveils Limited 7-Year Rye Finished in Cognac Casks, Continuing Its Tradition of Premium Barrel Finishing
  3. Dalla Terra Italian Wine & Spirits Partners with Winebow in California
  4. Switchback Brewing Co. and Sustainable Beverage Technologies to Showcase BrewVo® Innovation and Krush® N.A. IPA at Craft Brewers Conference
  5. Perrier-Jouët Named Official Champagne of the Metropolitan Opera, Unifying Champagne and the Arts
  6. Buffalo Trace Distillery Advances Bourbon Experimentation with Two New Releases
  7. First Wine and Kombucha in the World! Low Alcohol, Low Calorie, Chilean and Organic.
  1. 514 Eagle Rock Colorado Employees Face Layoffs After Southern Glazer’s Sale, Per WARN Notice
  2. Old World, New Bet: Branca’s President On Taking a Stake in Alcohol-Removal Tech
  3. Brown-Forman, Pernod Ricard Merger Could Lead to Fewer Buyers and Distributors for Independent Brands
  4. How Mocktail Club Cracked The Control State Retail Channel
  5. Eagle Park Acquires SoulBoxer Cocktail Co., Eyeing RTD and Hemp Expansion
  6. Former Casamigos Team Launches RTD
  7. Brown-Forman, Pernod Ricard Confirm Discussions; Wall Street Sees ‘Significant Merit’
  1. Constellation FY26 Beer Shipments -3.8%, Depletions -2.1%; Q4 Growth Achieved
  2. Press Clips: NYC’s Pricey Pints, Penn Brewery’s Chapter 11 Filing, Bow & Arrow’s James Beard Nomination & More
  3. 514 Eagle Rock Colorado Employees to Be Laid Off in Wake of Southern Glazer’s Sale, Per WARN Notice
  4. PepsiCo’s Blue Cloud Charts New Path in Bev-Alc, Adds Bubly Wine Refresher, Lipton Hard Zero Sugar
  5. DTC Shipping Demand Remains High with Beer Consumers, per Sovos & BA Report
  6. Tetra Pak Breaks Ground on U.S. HQ Facility Expansion
  7. Brewers Association Announces 2026 Industry Award Winners
View All|Submit News

Promoted PR Posts

Blue Bear Launches “Refresh” Functional Tea for Immunity & Hydration Support, Expands Into Full-Day Wellness Lineup

Blue Bear Launches “Refresh” Functional Tea for Immunity & Hydration Support, Expands Into Full-Day Wellness Lineup

Vodkade Launches Sugar-Free Line: 90 Calories, Zero Carbs, and No Compromises on Flavor

Vodkade Launches Sugar-Free Line: 90 Calories, Zero Carbs, and No Compromises on Flavor

Ohanafy Appoints Hogan Hagy as Chief Customer Officer to Accelerate Enterprise Growth

Ohanafy Appoints Hogan Hagy as Chief Customer Officer to Accelerate Enterprise Growth

Q Mixers Launches Q Refreshers With Electrolytes

Q Mixers Launches Q Refreshers With Electrolytes

NICOYA: the first rum of Costa Rica arrives in the United States

NICOYA: the first rum of Costa Rica arrives in the United States

heywell Launches Limited-Time calm + restore Sparkling Green Apple Pineapple

heywell Launches Limited-Time calm + restore Sparkling Green Apple Pineapple

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙