Bish Bar Launches the First Protein Bar Designed for Hormone and Menstrual Health

Bish Bar, a woman-owned Bay Area startup, has launched the first protein bar specifically designed to support hormone and menstrual health — introducing a new innovation within the rapidly growing functional nutrition and women's wellness markets.

Founded by hormone health coach Sandra Bendraou after 10 years of struggling with hormone imbalances and debilitating PMS symptoms — challenges affecting up to 90% of women — Bish was created to offer a complete, daily nutrition solution built around women's real physiological needs.

"Hormone health is the next gut health — it's deeply connected to both our physical and emotional well-being," said Sandra Bendraou. "Yet most women and menstruators were never taught to think about it this way. We created Bish to lower the barrier — a solution that fits real life whether someone is just beginning their hormone health journey or has been navigating it for years."

Developed in collaboration with nutritionists, endocrinologists, and expert bakers, Bish Bar bridges the gap between clinical women's health expertise and mainstream snacking. Designed for daily consumption, each 50g bar delivers:

• 12g plant-based protein
• 8g prebiotic fiber
• 24 vitamins and minerals sourced from superfoods
• Adaptogens including ashwagandha
• High-quality, non-GMO certified ingredients

Unlike traditional protein bars that primarily target fitness, Bish Bar was developed with women's hormone health in mind, aligning with growing consumer interest in personalized solutions. By bringing clinically relevant ingredients into a convenient, indulgent format, the brand aims to expand what everyday functional snacking can deliver for women.

Bish Bars retail for $4.50 per bar and are currently available direct-to-consumer at the link below, with retail expansion planned in the coming months.