Recognition from industry buyers underscores real-world market relevance
CORVALLIS, Ore. — January 13, 2025 – 2 Towns Ciderhouse and Craftwell Cocktails® are proud to announce a clean sweep at the 2025 PR%F Awards, with both beverages entered earning Gold medals. 2 Towns NA Cosmic Crisp® and Craftwell Cocktails® Chocolate Espresso Martini were recognized for excellence in taste, design, and commercial readiness—an achievement that underscores strong real-world market appeal.
Founded in 2019, the PR%F Awards are distinguished by a judging panel composed entirely of active beverage buyers and decision-makers from across the United States. Representing retail, distribution, and hospitality channels, these judges evaluate entries through a commercial lens, making PR%F medals among the most meaningful indicators of market viability in the beverage industry.
2025 PR%F Gold Medal Winners- Blind Tasting
- 2 Towns Cosmic Crisp® Non-Alcoholic Cider — Gold Medal, 91 points
- Craftwell Cocktails® Chocolate Espresso Martini — Gold Medal, 93 points
In addition to blind tasting evaluations, both products advanced to PR%F's design and packaging review, where industry buyers assess branding, label clarity, ingredient communication, and shelf appeal.
Design & Packaging Honors
- 2 Towns Cosmic Crisp® Non-Alcoholic Cider — Gold
- Craftwell Cocktails Chocolate Espresso Martini — Double Gold
"We're thankful for recognition from buyers who have a real stake in what succeeds on shelf, on menu, and on tap," shares Aaron Sarnoff-Wood, co-founder and chief sales & marketing officer of 2 Towns Ciderhouse. "Going two-for-two with Gold honors reinforces not only the quality of these beverages, but their readiness to succeed in today's marketplace."
The PR%F Awards follow a rigorous two-step judging process, beginning with double-blind tastings and concluding with an unmasked evaluation of packaging, branding, and market execution. This approach ensures winning products excel both in the glass and on the shelf, where buying decisions are ultimately made.
About 2 Towns Ciderhouse
Founded in 2010, 2 Towns Ciderhouse is an independently owned, Northwest-based beverage company dedicated to crafting high-quality cider and innovative beverages using whole, thoughtfully sourced ingredients. What began in a 900-square-foot garage has grown into one of the nation's largest craft beverage companies, with more than 100 employees, three production facilities totaling over 100,000 square feet, and distribution across 16 states. 2 Towns is the #1 craft cider and beer brand in the Pacific Northwest and #2 cider brand nationwide and continues to evolve the beverage space as a premium total beverage company.
Contact: Jessica Wisor – Marketing Manager
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