LAFAYETTE, Colo. - January 13, 2026 - Wilding Brands, an innovative, founder-owned portfolio of craft beverage brands, today introduces Roadie, a new brand of true 0.0 craft beers for beer lovers who want the taste, craft, and culture of beer without any hangover, fuzz, or compromises. True to its spirit, Roadie encourages drinkers to Stay Wreck-less, Not Reckless.
Crafted from the ground up and a bold new entry into the fast-growing world of non-alc beverages, Roadie captures the spirit and freedom of the journey. A craft beer that doesn't slow you down, whether you're chasing sunsets, spontaneous detours, or early morning adventures, Roadie keeps you in the driver's seat so every mile and every moment stays clear.
Roadie launches with two standout styles. Both are 0.0 percent ABV and 90 calories:
Roadie IPA - Hops, attitude and zero regrets. Roadie N/A IPA delivers a bold, true IPA with dank, citrusy flavor, all without the hangover.
Roadie Mexi-Style Salt & Lime - Salt + lime = pure ride-or-die refreshment. Roadie N/A Mexi-Style brew is bright and crushable, brewed with a punch of citrus and a snap of salt that screams endless summer.
"We're proud to roll out Roadie – it's a beer born from long nights of R&D with countless recipe tweaks driven by our dedication to quality," said Patrick Combs, Vice President of Liquids, Wilding Brands. "We dove deep into this one: from early trial batches to final production, our team chased the perfect balance of bold flavor and smooth drinkability – all with zero alcohol. The liquids speak for themselves. They're vibrant, adventurous flavors, coming in a can built for the open road."
The introduction of Roadie comes as the non-alcoholic beer category continues gaining momentum. According to The Beer Institute, the segment grew 23 percent in 2025 following 16 percent growth in 2024. Consumer preferences are also shifting: Nearly half of Gen Z alternates between alcoholic and non-alcoholic beverages, and more than two thirds choose low- or no-alcohol options. With Roadie, drinkers have a bold new option that delivers full flavor and a real beer experience in every moment and occasion.
Roadie is available now at independent and chain restaurants, bars, and retailers across Colorado with a Whole Foods feature launch in January, with a full chain rollout in early March, 2026.
About Wilding Brands: Based in Lafayette, Colorado, we're a locally owned portfolio of craft beverage brands fueled by a love for creativity and connection. Since our founding we've grown into nine unique beverage brands, including Stem Ciders, Denver Beer Co., Upslope Brewing, Great Divide Brewing Co., Station 26, Howdy Beer Co., ¡Venga!, Funkwerks Brewing, Formation Brewing, Roadie N/A Beer, and Easy Living Hop Water. With vibrant taprooms and restaurants across Colorado, we're not just part of the craft beverage scene—we're shaping it. Our partnership is all about bringing people together over great drinks, celebrating creativity, and raising the bar for what the craft beverage experience can be.
Media Contact:
Morgan Alexander
ECHOS Brand Communications
morgan @ echoscomm.com
315-955-2190
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