• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Knob Creek Releases Eli Manning's Bold Pick: 2026 Batch, a Cask Strength Bourbon for the Season's Biggest Moments

info_outline PRESS RELEASE posted by Knob Creek

Jan. 14, 2026 at 10:56 am

X LinkedIn Reddit Facebook Email
Report Press Release
Knob CreekEli ManningSuntory Global Spirits
Spirits Companies

A limited-edition Knob Creek® Single Barrel Cask Strength Bourbon, hand-selected by football legend Eli Manning, arrives nationwide in time for the season's biggest games.

CLERMONT, Ky., Jan. 14, 2026 -- As the 2025-2026 football season reaches its pinnacle, Knob Creek®, the founding spirit of the James B. Beam Small Batch Bourbon Collection™ and a leader in American Whiskey, announces its second limited-edition barrel release, Knob Creek® Single Barrel Cask Strength Bourbon, Eli Manning's Bold Pick: 2026 Batch. Available nationwide, the special edition rounds out its season-long partnership with the legendary quarterback.

Hand-selected by Manning at the James B. Beam Distilling Co. in Clermont, KY, this unique cask-strength expression is bottled straight from the barrel, with proofs ranging from 112.2 to 121.6, unfiltered and uncut. The result is a bold, robust bourbon that opens with flavors of rich vanilla and toasted oak, unfolds into layers of roasted nuts and warm spice, and finishes with a long, full-bodied warmth. A true expression of Knob Creek®'s signature depth and intensity, it's crafted to be savored during the season's biggest game-day moments – whether celebrating a fantasy championship or cheering on a team through the final stretch.

"Football teams are built on trust - trusting your picks, your preparation, and your instincts, whether you're on the field or managing your fantasy lineup," said Freddie Noe, eighth generation master distiller. "That same mindset guides how we make bourbon. Working with Eli last year set a high bar and bringing him back this season raised it. We put some of our finest barrels in front of him, and this one stood out right away. Bottled at cask strength, it delivers more intensity and more flavor - a full-bodied bourbon built for game day."

What began as fantasy football advice rooted in making bold calls and trusting one's gut has grown into a celebration of seeing hard work pay off. Throughout the season and continuing through the postseason, Knob Creek and Eli Manning are continuing to share bold picks on the biggest matchups and ways to celebrate - from hosting the perfect watch party to raising a glass with Eli's Gameday Old Fashioned, best crafted with the 2026 Batch.

"At this point in the season, you've made your calls, and it's now about seeing them through," said Eli Manning. "Hand-picking this barrel was a bold pick of its own - balanced, uncompromising, and full of character. It held up every time I came back to it, and that's exactly what I expect from Knob Creek® when it counts most: a bourbon worthy of the biggest moments."

Crafted to be part of game-day rituals - gathering, watching, and raising a glass together - Knob Creek® Eli Manning's Bold Pick: 2026 Batch is available nationwide for a limited time at a suggested retail price of $69.99 (750mL).

For more information about Knob Creek® Bold Picks campaign and Knob Creek's® award-winning* bourbon and rye portfolios, visit the link below or follow along on Instagram and Facebook @KnobCreek.

About Knob Creek® Bourbon

Knob Creek® has set the standard for super-premium whiskey for three decades by crafting extraordinary, full-flavored bourbon with a rich taste. Knob Creek® bourbons and ryes are patiently aged to perfection in new, maximum charred American Oak barrels to impart the biggest and fullest flavor on their whiskey. No matter the expression, Knob Creek® is crafted without shortcuts and embodies the pre-Prohibition style that founding distiller Booker Noe created in 1992. Since then, Knob Creek® has lived up to such standards with the introduction of Knob Creek® Straight Rye Whiskey in 2012, and later on, Knob Creek® Single Barrel Select Rye Whiskey. In recent years, Knob Creek® announced the permanent addition of Knob Creek® 12 Year Old Bourbon and launched four limited releases, Knob Creek® 15 Year Old Bourbon, Knob Creek® 18 Year Old Bourbon, Knob Creek® Bourbon x Rye, and Knob Creek® 21 Year Old Bourbon. Knob Creek has continued to build out its rye portfolio; the brand announced the addition of an age statement to its flagship rye whiskey, Knob Creek® 7 Year Old Rye Whiskey, and released Knob Creek® 10 Year Old Rye Whiskey.

About Suntory Global Spirits

As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker's Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196™ (minus one-nine-six) and On The Rocks™ Premium Cocktails. A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company's Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit the links below.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • Suntory Global Spirits
    Suntory Global SpiritsCPG Companies
    External Link Icon
    View on Nombase

Latest News

Taste Radio: How Mooala Built A Multi-Million Dollar Brand By Keeping It Simple

Taste Radio: How Mooala Built A Multi-Million Dollar Brand By Keeping It Simple

Distribution: GURU Heads to Sprouts; Maïzly Adds Harris Teeter

Distribution: GURU Heads to Sprouts; Maïzly Adds Harris Teeter

Hoplark’s Brand Refresh Aims to Boost Discovery Across Channels

Hoplark’s Brand Refresh Aims to Boost Discovery Across Channels

SPONSORED POST
Wellness Energy Is Growing While Traditional Energy Slows. Here’s What That Means for the Shelf.

Wellness Energy Is Growing While Traditional Energy Slows. Here’s What That Means for the Shelf.

Marketplace

Award Winning Beverage Formulation

Award Winning Beverage Formulation

View All|Post a Listing

Featured Jobs

Pubs General Manager - Fort George Brewery

Pubs General Manager - Fort George Brewery

Sales Representative - AZ - Bluebird Hardwater

Sales Representative - AZ - Bluebird Hardwater

Area Sales Manager - Long Island, NY - Good Boy Vodka

Area Sales Manager - Long Island, NY - Good Boy...

Brewer - Aloha Beer Co.

Brewer - Aloha Beer Co.

Brewer Level 2 - Melvin Brewing

Brewer Level 2 - Melvin Brewing

Sales Representative - Craft Beverage Brands South San Diego County (Part time) (Contracted, 1099)  - TDG Beverage Sales & Consulting

Sales Representative - Craft Beverage Brands So...

View All Jobs|Post a Job

More News

Hoplark’s Brand Refresh Aims to Boost Discovery Across Channels

Hoplark’s Brand Refresh Aims to Boost Discovery Across Channels

Bawi Closes $6M To Fuel West Coast Retail, Foodservice Expansion

Bawi Closes $6M To Fuel West Coast Retail, Foodservice Expansion

JuneShine Refreshes, Ramps Up Willie’s as November Hemp-Derived THC Ban Looms

JuneShine Refreshes, Ramps Up Willie’s as November Hemp-Derived THC Ban Looms

Tom Brady Teams With Gopuff to Launch Good Nut Premium Coconut Water

Tom Brady Teams With Gopuff to Launch Good Nut Premium Coconut Water

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Brewer - Shift Brewer - Urban Roots Brewing - Urban Roots Brewing
  • Full Time Brewer - New Brewery in Clearwater / St Pete FL - New Brewery in Clearwater / St Pete FL
  • Brewer - Confluence Brewing Company - Confluence Brewing Company
  • National & Key Account Manager - Bale Breaker Brewing Company - Bale Breaker Brewing Company
  • Pubs General Manager - Fort George Brewery - Fort George Brewery
  • Rum Ambassador - Rumson’s Rum - Rumson’s Rum
  • Quality Lead - Reuben's Brews - Reuben's Brews
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Taste Radio: How Mooala Built A Multi-Million Dollar Brand By Keeping It Simple
  2. Distribution: GURU Heads to Sprouts; Maïzly Adds Harris Teeter
  3. Hoplark’s Brand Refresh Aims to Boost Discovery Across Channels
  4. Bawi Closes $6M To Fuel West Coast Retail, Foodservice Expansion
  5. JuneShine Refreshes, Ramps Up Willie’s as November Hemp-Derived THC Ban Looms
  6. Tom Brady Teams With Gopuff to Launch Good Nut Premium Coconut Water
  7. Profile: Swinger Tees Up Golf As Next Frontier for ‘Leisure’ Energy
  1. Lee Greenwood Brings Back Award-Winning Soldier Valley Spirits to Honor Veterans and Celebrate America’s 250th Birthday
  2. Old Forester Celebrates National Bourbon Day with Return of President's Choice
  3. Layn Natural Ingredients Receives FEMA GRAS Approval for Its Plant-Based Sweetener, SteviUp M2
  4. Desnuda Organic Tequila Earns Major Industry Recognition Across Bartender Spirits Awards, ASCOT Awards and Agavos Awards
  5. Electrolit Named Official Electrolyte Beverage of the US Open with Multi-Year Partnership
  6. Branding for Buyout: A New Playbook for the Food Industry
  7. Pickle Juice Unveils Brand Refresh Designed to Drive Consumer Clarity and Category Growth
  1. Reyes CEO Tom Day On RNDC Deal, Scaling Spirits and Wine Business
  2. Spirits Distribution: Punch Club Lands at Total Wine; Oishii Signs With SGWS
  3. Why Saint Spritz Broke The Rules
  4. Inside the RTD M&A Frenzy: Carbliss, SpikedAde and Happy Dad Talk Different Strategies
  5. The Daily Pour Acquires Whiskey Riot, Expanding Spirits Events Platform
  6. Right Coast’s Italian Ice Heats Up as It Adds New Markets, Expands in Trader Joe’s
  7. Columbia Distributing Makes Strategic Investment in Hayden Beverage in Idaho, Expanding PNW Business
  1. Brewers Association Targets More Curated GABF Experience: New Venue, Brewer-Staffed Booths & Public Award Ceremony
  2. Inflation Hits Highest Rate Since 2023, Outpaces Bev-Alc Across the Board
  3. April Beer Supply +0.9%, Tax Paids Flat After 2 Months of YoY Growth, per Beer Institute
  4. Microbreweries Led 2025 Volume Loss as They Continue to Battle Crowded Distro
  5. Hoplark’s Brand Refresh Aims to Boost Discovery Across Channels
  6. Michelob, White Claw, Busch & Others Find MDW Growth Despite Overall Lackluster Bev-Alc Trends, per Weekly Circana Scans
  7. JuneShine Refreshes and Ramps Up Willie’s as November Hemp-Derived THC Ban Looms
View All|Submit News

Promoted PR Posts

Borjomi Enters the U.S. at Scale, Putting Gut Health Front and Center

Borjomi Enters the U.S. at Scale, Putting Gut Health Front and Center

Shakeology by BODi Enters Retail Stores Nationwide, Marking a Major Expansion in the Company’s Nutrition-Led Strategy

Shakeology by BODi Enters Retail Stores Nationwide, Marking a Major Expansion in the Company’s Nutrition-Led Strategy

Pitbull Joins Vita Pop as Global Strategic Partner Ahead of Q3 2026 U.S. Launch

Pitbull Joins Vita Pop as Global Strategic Partner Ahead of Q3 2026 U.S. Launch

Introducing Oath Sparkling Energy + Protein

Introducing Oath Sparkling Energy + Protein

Runningman Festival and Impact Kitchen Launch “The Runningman” Smoothie Ahead of 2026 Festival Season

Runningman Festival and Impact Kitchen Launch “The Runningman” Smoothie Ahead of 2026 Festival Season

Wip Surpasses 2.5 Million Units Sold in Year One, Proving Consumers Are Ready for Energy Beyond Traditional Formats

Wip Surpasses 2.5 Million Units Sold in Year One, Proving Consumers Are Ready for Energy Beyond Traditional Formats

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙