Milam & Greene, Texas Hill Country Whiskey, Enters 2026 with Renewed Focus and Structure to Fuel Continued Growth

Blanco, Texas (January 2026) - Following a successful 2025 marked by the launch of Provisions Bourbon and multiple other sold-out limited editions, Milam & Greene Whiskey enters 2026 with renewed focus and leadership structure to build momentum for the award-winning Texas Hill Country distillery.

Heather Greene, who has served as CEO since the brand's founding in 2019, has stepped back from day-to-day operational leadership to focus on whiskey-making, innovation, and industry advocacy.

"Being CEO of Milam & Greene has been the challenge and reward of a lifetime," said Greene. "I'm incredibly proud of what we built through extraordinary circumstances."

In addition, Denis Johnston has been named Interim CEO and National Sales Director, bringing decades of experience across the spirits industry to guide the brand through its next phase of growth. Johnston joins Milam & Greene after a career spanning leadership roles at Sidney Frank Importers, Diageo, Pernod Ricard, Don Q Rum, Southern Glazer's Wine & Spirits, and most recently as Director of the Southeast Region for Edrington USA.

"I'm looking forward to leading the team and the Milam & Greene brand to new heights in a challenging and evolving spirits landscape," said Johnston. "We have truly unique whiskeys shaped by the Texas Hill Country, and we're excited to share that experience with consumers nationwide." Despite industry headwinds, Milam & Greene achieved significant growth in 2025. Both Unabridged and The Wildlife Collection sold out, while Provisions Bourbon 80 Proof quickly gained traction as a key driver within the portfolio.

To build on this momentum, Milam & Greene has formed a strategic partnership with Blue Ridge Spirits & Wine Marketing, which will lead national sales efforts for the brand across the United States, providing the structure and resources needed to support continued expansion. More specifically, the partnership will support in overseeing account management, distributor relations, sales representation, and the execution of national and regional programming.

"We are thrilled to welcome Milam & Greene to the Blue Ridge Spirits & Wine family," said John Dunn, Managing Director of Blue Ridge Spirits & Wine Marketing. "Their commitment to quality, innovation, and authenticity makes them an outstanding partner, and we look forward to growing this remarkable brand with our wholesaler partners."

"The partnership with Blue Ridge is a natural fit," added Johnston. "We share a similar culture, approach, and dedication to building brands the right way. Together, we're well positioned for a successful 2026 and beyond."

Milam & Greene is currently distributed in 19 states and is available for online purchase. For more information, please visit milamandgreenewhiskey.com and follow @milamandgreenewhiskey on Instagram.

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ABOUT MILAM & GREENE WHISKEY

Milam & Greene crafts bold whiskeys transformed by the extremes of Texas Hill Country weather, where scorching summers and limestone-filtered water create spirits that could only come from this place. The portfolio includes whiskeys distilled and matured on site, as well as carefully sourced barrels finished under the Texas sun in a process known as "Texification." With decades of experience in blending, distilling, and brand building, Milam & Greene is dedicated to craftsmanship, authenticity, and sharing Texas whiskey with the world – bolder by the moment.

ABOUT BLUE RIDGE SPIRITS & WINE MARKETING

Founded in 2015 and headquartered in Atlanta, Georgia, Blue Ridge Spirits & Wine Marketing represents a diverse portfolio of premium wine and spirits brands from around the world. Led by Managing Director John Dunn and President Lou Conrad, the company brings a seasoned national sales force, deep distributor relationships, and a proven track record of building emerging brands.