New at H-E-B: ArZo Sparkling Water Reimagines Hydration with Flavor, Function and Heart

A vitamin-infused sparkling water brand bringing balance, culture, and feel-good wellness to everyday life.

ArZo sparkling waters are now available at H-E-B stores, bringing vibrant, globally inspired flavors and functional hydration to shoppers looking for something beyond ordinary seltzer. Created for busy, real-life moments, ArZo blends clean ingredients, functional vitamins, and botanical infusions into a lightly sparkling, low-sugar beverage that tastes as good as it feels.

Founded by Rudy Byfield and named after his daughters, Aria and Zoe, ArZo was born from the idea that hydration should support the body while bringing joy to everyday life. "ArZo represents how hydration should feel, refreshing, balanced, and good for you from the first sip to the last," says Byfield. "We wanted to create something people actually look forward to drinking, whether they're post-workout, running errands, or navigating a long afternoon."

As consumers move away from sugary sodas and artificial energy drinks, ArZo meets the growing demand for beverages that support wellness without compromise. Each 12 oz can includes Vitamin B6, Vitamin C, Vitamin D3, Zinc, and L-Theanine, helping support focus, immune health, and overall balance, all with zero sugar, zero calories, and naturally sourced ingredients.

Now available at H-E-B in these signature flavors:

• Ginger Peach
• Watermelon Mint
• Berry Blast
• Tropical Mist

Whether sipped on its own, paired with meals, or enjoyed as a caffeine-free afternoon pick-me-up, ArZo turns everyday hydration into a small but meaningful act of self-care. Its bold flavors, clean ingredients, and playful packaging make it a standout on the shelf, appealing to wellness-minded shoppers, flavor adventurers, and anyone seeking hydration that actually feels good.

ArZo is rolling out regionally at H-E-B, with wider retail expansion planned.