A pour for every play: the bourbon made for afternoon relaxations, late night conversations, game days, and winning celebrations.
DETROIT, MI, Jan. 22, 2026 — Off Hours Bourbon and the Detroit Pistons today announced a multi-year partnership, officially designating the award-winning spirits brand as an "Official Partner of the Detroit Pistons." This collaboration brings together one of the NBA's most storied franchises with a modern bourbon brand built for the next generation of whiskey drinkers.
The partnership focuses on elevating the fan experience both courtside and outside the arena. Off Hours will be integrated into the game-day atmosphere at Little Caesars Arena, while also serving up the Off Hours Maple Berry Press exclusively at the concourse bar located near the Chevy Entrance. The signature cocktail, served in a collectible basketball cup, features Off Hours bourbon and fresh berry flavors balanced with maple syrup and sour mix.
"It is an honor to join the Pistons family and bring our modern approach to bourbon to one of the most passionate fanbases in the NBA," said Jake Ireland, Founder of Off Hours Bourbon. "This partnership is about celebrating the 'off hours' together, and savoring time with friends and family while enjoying a great game."
"We're thrilled to welcome Off Hours to the Pistons family as they share our passion for Detroit and our commitment to delivering unforgettable moments for our fans," said Rob Croll, Senior Vice President of Corporate Partnerships & Engagement for the Detroit Pistons. "We look forward to working together and building strong, lasting relationships at games, inside the arena, and for fans at home."
Additionally, Off Hours is now part of Pistons Rewards. Pistons fans can earn exclusive giveaways and experiences by purchasing Off Hours and uploading their receipt to the Pistons Rewards platform.
About Off Hours
Off Hours is authentically crafted bourbon made for the modern bourbon drinker. Founded in 2020, the brand has become increasingly popular as it expands throughout the US. The company's ethos surrounds breaking down preconceived notions about the spirit, such as dimly lit bars or a traditional male stereotype of a bourbon drinker, and emphasizes the fact that it is made for everyone, everywhere. The bourbon is smooth and balanced with hints of vanilla, nutmeg, toasted pecans, and rich notes of cinnamon. Off Hours is meant for creating memories, celebrating each other, and the moments in-between. The company has won five gold medals and two double gold medals in spirits competitions.
About The Detroit Pistons
Since their arrival in 1957, the Detroit Pistons have become one of the most storied franchises in the NBA. With over 2,500 regular-season and playoff victories, the club has celebrated three NBA Championships (1989, 1990, 2004), five NBA Finals appearances (1988, 1989, 1990, 2004, 2005), and 11 Eastern Conference Finals appearances. In October 2019, the club opened the new Henry Ford Detroit Pistons Performance Center located in the New Center area, a campus that serves as the organization's practice facility and corporate headquarters. Since its purchase by Michigan native Tom Gores in 2011, the organization has focused on operating as a community asset while promoting a culture of innovation and industry-leading thought.
Off Hours Bourbon PR
Alex Rosenzweig: arosenzweigpr at gmail.com
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