The Sazerac House Debuts 'Sazerac House of Cocktails' – A Collection of Six Premium Liqueurs for Modern Cocktails

The Sazerac House is proud to announce the launch of Sazerac House of Cocktails, a new collection of six premium liqueurs designed to elevate cocktails. Rooted in Sazerac's defining role in New Orleans cocktail heritage, the collection empowers home bartenders to craft bar-quality drinks with confidence, not complexity.

Available at The Sazerac House, the collection draws from New Orleans' deep-rooted cocktail culture, where craftsmanship, balance and bold flavor have long defined the way drinks are made. Designed to reflect today's bartender-inspired approach, each liqueur plays a distinct role in the glass – bringing depth, versatility and a touch of the city's spirit to cocktails made at home. Expressions in the collection include:

• Curaçao – An 80-proof, citrus-forward liqueur that delivers bold orange intensity and structure for spirit-forward cocktails, such as a Margarita and a Sidecar.
• Triple Sec – An 80-proof, clean citrus liqueur that delivers a lift in cocktails where orange liqueur plays a structural role, such as a Cosmopolitan and a White Lady.
• Amaro – A 70-proof, herbal liqueur that supports bitterness and botanical depth in cocktails, such as a Paper Plane and an Amaro Negroni.
• Elderflower – A 40-proof light, floral liqueur that keeps cocktails light and refreshing, such as a Spritz and a French 75.
• Coffee – A 34-proof rich, dark liqueur that delivers a smooth and rounded balance to after-dinner cocktails, such as an Espresso Martini and an Irish Coffee.
• Aperitivo – A 25-proof bright, bittersweet liqueur that delivers a refreshing foundation for cocktails suited for casual sipping, such as a Spritz and a Paloma.

"New Orleans is the birthplace of cocktail culture, and at The Sazerac House we're proud to carry that tradition forward," said Thomas Register, The Sazerac House General Manager. "With the Sazerac House of Cocktails collection, we wanted to make bar-quality cocktails more accessible at home. We believe this collection gives cocktail enthusiasts the tools to mix cocktails with confidence, and a new reason to visit The Sazerac House."

To celebrate the launch, The Sazerac House is hosting the Ultimate Cocktail Class Sweepstakes, giving one New Orleans–based winner and five friends the chance to learn bar-quality mixology firsthand. The winner will receive a private cocktail class led by a Sazerac House mixologist, where they and a group of guests will learn to create cocktails using each of the six liqueurs in the collection. In addition, the winner will receive a prize bundle to outfit their home bar, including a rocks glass set (four glasses), a coupe glass set (four glasses), a shaker set and a $400 Visa gift card that can be used toward purchasing the full Sazerac House of Cocktails collection (six bottles) as well as other products available in The Sazerac House Gift Shop.

"Inspired by Sazerac's cocktailing legacy, Sazerac House of Cocktails was created to help bartenders and consumers make next-level cocktails with ease," said Lauren Selman, Global Brand Director of Growth and Innovation at Sazerac. "Each premium liqueur brings balance, character and confidence to the glass."

Sweepstakes registration is currently open, and closes at 11:59 p.m. CT on February 16, 2026. Each liqueur in the collection is available in a 750ml bottle, featuring design elements inspired by the architecture of The Sazerac House. All expressions are now available at The Sazerac House (101 Magazine Street, New Orleans, LA 70130) at the suggested retail price of $19.99.