Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Ask AI
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider

Search across the BevNET CPG Media network including BevNET, Nosh, Brewbound, Taste Radio, Nombase and CPG Jobs.

Results open on cpgmedia.com

Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
  • 2026 Awards
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Spirits Pioneer Sammy Hagar and Renowned Chef Guy Fieri Name Tequila Veteran as New President and CEO of Santo Spirits

PRESS RELEASE posted by Santo Spirits

Feb. 4, 2026 at 11:35 am

XLinkedInRedditFacebookEmail
Report Press Release
Santo SpiritsSammy HagarGuy FieriTequilaDavid Szydlik
Spirits Companies
  • image-01

Spirits innovator and GRAMMY® award-winning musician Sammy Hagar and chef and restaurateur Guy Fieri today announced the appointment of David Szydlik as the new president and CEO of the duo’s Santo Spirits. David was formerly the Chief Operating Officer for Two Sons Imports, former owner of Cantera Negra Tequila. He assumes his new role as former Santo President and CEO Dan Butkus moves to a partner position within the company.

David joins Santo Spirits with more than 30 years of beverage industry experience, including spirits, beer and soda. During his six-year tenure at Two Sons Imports, he helped grow Cantera Negra from a start-up brand in four states to distribution in all 50 states, Canada and the Caribbean, leading to Deutsch Family Wine and Spirits acquiring 100% of the Cantera Negra brand in 2025. 

Prior to Two Sons Imports, David was the President of Purity Vodka and also held executive sales and operations positions at Pernod-Ricard, Coors Brewing Company and Coca-Cola Enterprises. 

“David’s growth record with Cantera Negra Tequila and his deep distributor and retailer relationships built over the past several decades were key drivers for us bringing him on board to pilot the next phase for Santo,” said Hagar, a 30+ year-veteran of the tequila business. “The tequila category is undergoing a transitional shift as consumers gravitate towards brands that are authentic and transparent. Our credentials in this area, including championing our additive-free, time-honored production methods, are our calling card. David has the experience and insight to capitalize on these important attributes and take us to another level.”  

“Following the purchase of Cantera Negra Tequila by Deutsch, I was looking for a new opportunity to take what I learned with that brand and apply it to another company doing things the right way,” said Szydlik. “The passion and knowledge Sammy and Guy bring to Santo Tequila is truly unmatched. They are the real deal, and I am honored to be able to join the team and contribute to their vision of offering consumers authentic, honest and damn good tequila.”

Santo Spirits was founded in 2017 with the launch of the world’s first tequila and mezcal blend, Santo Mezquila ($59.99 SRP), crafted solely from Blue Weber Agave and Espadin Agave (Angustifolia variety). The portfolio now includes award-winning Blanco ($39.99 SRP), Reposado ($49.99 SRP), Añejo ($69.99 SRP) and Blanco 110 Proof ($69.99 SRP) - all 100% Blue Weber Agave old-world-style, Highland tequilas. Santo products are certified additive free and are produced using sustainably grown agave.

Santo Spirits products are available nationwide in the United States, as well as in Mexico, Canada, Japan, South Africa, the Philippines, and online at santospirit.com. Santo Spirits is represented by Southern Wine and Spirits in 44 markets in the U.S.

About Santo Spirits 

Santo Spirits was born from a decades-old friendship between Rock and Roll Hall of Famer Sammy Hagar and internationally renowned chef Guy Fieri. Having introduced the U.S. to super premium, 100% Blue Weber Agave tequila with his first brand back in 1996, Sammy teamed up with Guy in 2019 looking for one thing – bold, authentic flavor achieved through uncompromising quality. Of course, being Sammy and Guy, they also wanted to make the best tequilas in the world. Paramount to their vision, all Santo Spirits tequila products must be additive free and carefully crafted using time-honored traditional methods that allow the agave to shine through. Santo’s award-winning portfolio of Highland tequilas includes Blanco, Reposado, Añejo and 110-proof Blanco, along with Mezquila – the world’s first tequila and mezcal blend. For more information, please visit SantoSpirit.com.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

RTD Cocktails: New Releases From Via Carota, On The Rocks, Big Sipz and More

RTD Cocktails: New Releases From Via Carota, On The Rocks, Big Sipz and More

Edibles.com President Weighs In On Impending Hemp Ban

Edibles.com President Weighs In On Impending Hemp Ban

Taste Radio: Trendspotting At U.K. Whole Foods & An Erewhon-Ish Retailer

Taste Radio: Trendspotting At U.K. Whole Foods & An Erewhon-Ish Retailer

SPONSORED POST
TM2 from CO2Sustain: Solving the Taste and Carbonation Challenges in Soft Drinks

TM2 from CO2Sustain: Solving the Taste and Carbonation Challenges in Soft Drinks

Marketplace

Contract Manufacturing & Packaging Services - Portland, Maine Area

Contract Manufacturing & Packaging Services - Port...

View All|Post a Listing

Featured Jobs

Sales Specialist - North Carolina - Creature Comforts Brewing Company

Sales Specialist - North Carolina - Creature Comfo...

Area Sales Manager - Los Angeles - Good Boy Vodka

Area Sales Manager - Los Angeles - Good Boy Vodka

Sales- Account Manager - Antigo Zeon

Sales- Account Manager - Antigo Zeon

Area Sales Manager - Minnesota - Good Boy Vodka

Area Sales Manager - Minnesota - Good Boy Vodka

Sales Executives wanted for Beer/Wine/ Liquor store channels in the South East - Club13 Herbals

Sales Executives wanted for Beer/Wine/ Liquor stor...

National On-Premise Accounts Director - Good Boy Vodka

National On-Premise Accounts Director - Good Boy V...

View All Jobs|Post a Job

More News

Vita Coco Sales Surge 34%, But Freight Costs Squeeze Margins

Vita Coco Sales Surge 34%, But Freight Costs Squeeze Margins

New Beverages: GORGIE Makes a ‘Splash,’ Uncle Matt’s Makes ‘Magic’; Plift Pivots

New Beverages: GORGIE Makes a ‘Splash,’ Uncle Matt’s Makes ‘Magic’; Plift Pivots

Zevia Secures $20M From GP Investments to Fund Strategic Reset

Zevia Secures $20M From GP Investments to Fund Strategic Reset

Southern Glazer’s Gets a Vodka +Ade From THC Beverage Developer

Southern Glazer’s Gets a Vodka +Ade From THC Beverage Developer

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Full-Time Sales Representative — NYC - Rockaway Brewing Company - Rockaway Brewing Company
  • Packaging Lead - Baxter Brewing CO - Baxter Brewing CO
  • Regional Sales Manager, FL & SC - Phillips Distilling Company - Phillips Distilling Company
  • Head Brewer - Reuben's Brews - Reuben's Brews
  • Facilities and Maintenance Technician - Baxter Brewing CO LLC - Baxter Brewing CO LLC
  • Experienced Packaging Operator - Maui Brewing Co. - Maui Brewing Co.
  • Spirit Sales Manager - Creature Comforts Brewing Company - Creature Comforts Brewing Company
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. RTD Cocktails: New Releases From Via Carota, On The Rocks, Big Sipz and More
  2. Edibles.com President Weighs In On Impending Hemp Ban
  3. Taste Radio: Trendspotting At U.K. Whole Foods & An Erewhon-Ish Retailer
  4. Vita Coco Sales Surge 34%, But Freight Costs Squeeze Margins
  5. New Beverages: GORGIE Makes a ‘Splash,’ Uncle Matt’s Makes ‘Magic’; Plift Pivots
  6. Zevia Secures $20M From GP Investments to Fund Strategic Reset
  7. Southern Glazer’s Gets a Vodka +Ade From THC Beverage Developer
  1. The Power Coffee Opens Wholesale to Independent Retailers With a One-Scoop Booster for the Coffee People Already Drink
  2. Hydration Brand air up makes U.S. Retail Debut at Urban Outfitters
  3. LOUIS XIII Cognac Celebrates the Festival of Lights with a Limited-Edition Diwali Coffret Inspired by the Mandala
  4. PATRÓN Tequila Celebrates Día De Muertos With La Última Risa, A One-Night-Only Comedy Show In New York City
  5. MOGUL VODKA Adds 375ml Flask Bottle at a $5 Retail Price Point
  6. Fueling Those Who Serve: America’s FIRST Creatine + Protein Bar Expands to 149 Military Exchanges and 44 Countries Worldwide
  7. Hotel Casa Real at Viña Santa Rita Named “Regenerative Luxury Wine Estate of the Year” at the Regenera Luxury Awards 2026
  1. RTD Cocktails: New Releases From Via Carota, On The Rocks, Big Sipz and More
  2. Southern Glazer’s Gets a Vodka +Ade From THC Beverage Developer
  3. NOCA to Refresh Packaging in 2027; Crossed 3M Case Lifetime Milestone in September
  4. FTC Settlement With Southern Glazer’s May Not Stop Discriminatory Pricing
  5. Vodka + Ade Segment Could Yield Up To $500M in 2027, Per Circana
  6. How Zero-Proof Spirits Are Finding Success in Bars and Restaurants
  7. BeatBox Packaging Draws UK Watchdog Rebuke as RTD Brands Test Nostalgia Marketing Limits
  1. Press Clips: A Potential New Brewery Tax Credit; Chandler Street Breweries Shuts Down
  2. RTD Cocktails: New Releases From Via Carota, On The Rocks, Big Sipz and More
  3. Get Lytt, Rally & Sin: Jim Koch Shares Expectations for Boston Beer’s Innovation Lineup
  4. Occasions, Experiences and Keeping AI Out of Creative – Constellation Brands, Good Boy and Owl’s Brew Leaders Talk Marketing Shop
  5. Early Registration for Brewbound Live 2026 Ends TODAY 10/23
  6. Boston Beer Lowers FY26 Shipments & Depletions Guidance in Q3 Results
  7. Hard Sports Drinks Entrants Grow as Southern Glazer’s Adds VDKLYTE
View All|Submit News

Promoted PR Posts

Spiritless Refounds Brand With National Total Wine Expansion and New Non-Alcoholic Espresso Martini

Spiritless Refounds Brand With National Total Wine Expansion and New Non-Alcoholic Espresso Martini

Shonen Soda Launches Nationwide at Five Below

Shonen Soda Launches Nationwide at Five Below

Brause Launches at Harmons, Central Market, and Select BevMo Locations via UNFI UpNext

Brause Launches at Harmons, Central Market, and Select BevMo Locations via UNFI UpNext

Viral TikTok Beverage Brand Kajun Loaded Tea’s Biggest Halloween Tradition Returns With Limited-Edition “Gatorghoul Boo Box”

Viral TikTok Beverage Brand Kajun Loaded Tea’s Biggest Halloween Tradition Returns With Limited-Edition “Gatorghoul Boo Box”

ROAR Organic Brings Its Dragon Fruit Punch to Erewhon’s Midnight Sun Smoothie by Zara Larsson

ROAR Organic Brings Its Dragon Fruit Punch to Erewhon’s Midnight Sun Smoothie by Zara Larsson

Steric Introduces New Approach to Smoke-Affected Wine

Steric Introduces New Approach to Smoke-Affected Wine

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

Contact Us
  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase