The Miller Collections Announces Partnership Targeting On-Premise Sales Growth

Acclaimed team of industry veterans brings expertise to curated wine and spirits portfolio.

[Franklin, TN] — February 9, 2026 — The Miller Collections (TMC), a national wine and spirits sales and marketing agency, today announced its partnership model to represent a collection of brands curated for national on-premise accounts.

TMC's mission is to provide consultative services that enhance the image of our wine and spirits partners and help them achieve their financial goals. The agency is small by design — focused on selective portfolios, thoughtful brand stewardship, and delivering immediate value.

"Wineries hire us to build volume, the business, and brand value with smaller, mid-sized and emerging accounts," says Craig Miller, TMC President. "We have the efficiency and scale to work with hundreds of accounts typically underserved because the overall on-premise national accounts channel is vast."

What sets TMC apart is a veteran leadership team offering decades of combined experience as both seller to and buyer for the channel, from casual to fine dining, entertainment, hotels, resorts, and casinos. Services include portfolio analysis, beverage program management, marketing, national account placement, training and education, promotional activations, experiential programming, and coordination with U.S. distributors.

"We are an ideal partner for the small to medium-sized winery or distillery that needs a national sales force without building one in-house," Miller said.

"The Miller Collections plays a vital role in helping Wildwood Spirits Co. expand nationwide, thanks to its expertise in securing key on-premise accounts. Their collaboration with our team fosters a unified, efficient effort to grow our distribution and strengthen our brand for the future," says Chef John Howie, owner of John Howie Restaurants and co-owner of Wildwood Spirits Co.

Ste. Michelle Wine Estates, a recent addition to the TMC line-up, also will integrate the TMC team into its existing national accounts framework.

TMC currently represents a growing global portfolio including wine and spirits from California, Washington, Oregon, Italy, Australia, and Mexico.

The Miller Collections Approach

• High-touch, relationship-driven model that acts as an extension of a brand's team.
• Collective expertise spanning all three tiers (supplier, wholesale, customer) and decades of national accounts experience.
• Ability to support small boutique brands and larger legacy producers with granular marketing, training, list-building, and experiential programs.
• Proven record of building trust with national restaurant and hotel chains while protecting brand integrity.

The firm focuses on brands that value storytelling, quality, and long-term stewardship over short-term scale, with portfolio intimacy and deep account relationships over volume for its own sake.

Leadership and Credentials

• Craig Miller, President, brings more than three decades of on- and off-premise business strategy and portfolio analysis working with storied brands including J. Lohr, Allied Domecq, and the Ste. Michelle Wine Estates portfolios. His expertise consistently achieved double-digit brand growth with programming targeting regional accounts, both emerging and established.
• Lou Constant, Executive Vice President Sales, is a national accounts veteran with nearly 30 years in the wine industry. He brings trusted account relationships and unparalleled skill with national on-premise strategy, merchandising, and buyer relations expertise. He most recently served as Ste. Michelle's VP of On Premise, where he led a top national accounts sales team and export responsibilities.

The team includes sales directors covering Eastern and Western U.S. markets.

About The Miller Collections

The Miller Collections is a national wine and spirits agency currently focused on prestige domestic and international brands. TMC represents beverage partners to national restaurant and hotel chains and provides comprehensive brand management and distribution coordination through an established U.S. network.

All Inquiries:

Craig Miller, President, The Miller Collections

Phone: [614-571-3441]