• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Sugarlands Expands Broken Antler Flavored Whiskey with Two New Releases and National Distribution

info_outline PRESS RELEASE posted by Sugarlands Distilling Company

Feb. 10, 2026 at 9:42 am

X LinkedIn Reddit Facebook Email
Report Press Release
whiskeyflavored whiskeynew releaserelease
Spirits Companies

Salted Caramel debuts Feb. 10 as Sugarlands accelerates nationwide expansion of its newest whiskey brand

GATLINBURG, Tenn. – (February 10, 2026) – Sugarlands Distilling Company today announced the next phase of expansion for Broken Antler Flavored Whiskey, introducing two new flavors: Salted Caramel, available now, and Spiced Apple, arriving in the coming weeks, as the brand officially begins a national rollout.

Broken Antler debuted in October with a soft launch of three initial flavors: Blackberry, Cold Brew Coffee and Hot Honey, giving Sugarlands the opportunity to introduce the brand, gather early consumer feedback and establish a foundation for broader distribution. Since then, the line has continued to gain traction, setting the stage for expanded nationwide availability.

Cold Brew Coffee, Hot Honey and Salted Caramel Broken Antler each check in at 70 proof (35% alcohol/volume), while Blackberry is 80 proof (40% alcohol/volume). Each flavor is crafted to balance an adventurous taste with a smooth, approachable whiskey experience. The lineup showcases bold, modern flavors that appeal to today's whiskey drinkers, whether they're sharing a round at the tailgate, mixing up a weekend cocktail or enjoying a shot. Broken Antler is available for an MSRP of $19.99.

"With Broken Antler, we've been deliberate about how we enter the flavored whiskey space, and these new flavors mark an important next step for the brand," said Ned Vickers, founder and president of Sugarlands Distilling Company. "This brand represents a deeper expansion of our House of Brands into a new category, and we wanted to build it the right way, focusing on quality, thoughtful flavor development, and a foundation that can scale nationally."

Salted Caramel Broken Antler offers a rich, dessert-inspired profile balanced by a smooth whiskey backbone, while Spiced Apple introduces a warm, spice-driven option that complements the existing lineup. Together, the additions expand Broken Antler's appeal while maintaining a consistent emphasis on approachability and balance.

Broken Antler was developed to stand on its own within the Sugarlands portfolio, complementing the distillery's award-winning Roaming Man Whiskey while serving a distinct audience within the flavored whiskey category.

"Broken Antler was crafted to stand on its own," said Greg Eidam, master distiller at Sugarlands Distilling Company. "We took a thoughtful approach to flavored whiskey, putting emphasis on balance and how each flavor interacts with the base spirit. Every Broken Antler flavor is designed to be bold and approachable, while still letting the whiskey play its role."

Guests can sample Broken Antler and purchase bottles at Sugarlands Gatlinburg Distillery, which is renowned as one of the nation's top craft spirits distillery tasting rooms.

Sip Wisely. Broken Antler Flavored Whiskey is produced and bottled by Sugarlands Distilling Company, Gatlinburg, TN. 35-40% alc/vol. Must be 21+ to purchase.

About Broken Antler Flavored Whiskey

In the wild, a broken antler isn't a sign of weakness; it's proof of strength. Broken Antler Flavored Whiskey embodies that same spirit: bold, battle-tested, and unapologetically smooth. Every pour honors the grit it takes to stand your ground and the strength it takes to wear it proudly.

Born from the award-winning team at Sugarlands Distilling Company, Broken Antler is available in five adventurous flavors: Hot Honey, Cold Brew Coffee, Blackberry, Salted Caramel and Spiced Apple, each crafted to deliver bold character with a smooth, approachable finish. Designed for embracing the moments that leave a mark, Broken Antler brings a fearless new edge to the world of flavored whiskey.

Follow Broken Antler on Facebook, Instagram and Twitter @BrokenAntlerWhiskey.

###

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • Sugarlands Distilling Co.
    Sugarlands Distilling Co.CPG Companies
    External Link Icon
    View on Nombase

Latest News

Distribution: Pure Genius Launches Retail with Target

Distribution: Pure Genius Launches Retail with Target

New Products: Celsius Feeling Electric Vibes, Tache Keeps It Simple

New Products: Celsius Feeling Electric Vibes, Tache Keeps It Simple

Marketing: Powerade Powers Up for the World Cup

Marketing: Powerade Powers Up for the World Cup

SPONSORED POST
Rethinking Functional Beverages: Mainstream Price, Mainstream Velocity

Rethinking Functional Beverages: Mainstream Price, Mainstream Velocity

Marketplace

Private Label Drinks in Cans & Bottles - Beverage Specialists - mbabeverage.com

Private Label Drinks in Cans & Bottles - Bevera...

View All|Post a Listing

Featured Jobs

Spirits and Beer Sales Consultant - Vin Sauvage

Spirits and Beer Sales Consultant - Vin Sauvage

Area Sales Manager - Pittsburgh, PA - Good Boy Vodka

Area Sales Manager - Pittsburgh, PA - Good Boy ...

Head Brewer - The Fermentorium Beverage Co.

Head Brewer - The Fermentorium Beverage Co.

Area Sales Manager - Tampa, FL - Good Boy Vodka

Area Sales Manager - Tampa, FL - Good Boy Vodka

Senior Supply Chain Manager - Full Sail Brewing Company

Senior Supply Chain Manager - Full Sail Brewing...

State Manager - VA/WV - Good Boy Vodka

State Manager - VA/WV - Good Boy Vodka

View All Jobs|Post a Job

More News

AriZona, Mattel Partnership Taps Into Collectible Culture

AriZona, Mattel Partnership Taps Into Collectible Culture

Snoop Dogg and Dr.Dre Launch Hard Tea and Lemonade

Snoop Dogg and Dr.Dre Launch Hard Tea and Lemonade

BTS-Inspired ARIH Premieres Energy Drinks, Sodas at Walmart

BTS-Inspired ARIH Premieres Energy Drinks, Sodas at Walmart

Nestlé Is Selling Blue Bottle Coffee To Luckin Owner Centurium Capital

Nestlé Is Selling Blue Bottle Coffee To Luckin Owner Centurium Capital

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Area Sales Manager - Sioux Falls, SD - Good Boy Vodka - Good Boy Vodka
  • Cellar/Shift Brewer - Fort George Brewery - Fort George Brewery
  • Brewer - Cerebral Brewing - Cerebral Brewing
  • National Sales Manager - Blind Tiger, Inc. - Blind Tiger, Inc.
  • Triangle Market Manager - R&D Brewing - R&D Brewing
  • Brewer - Cellar - Packaging - Kings County Brewers Collective (KCBC) - Kings County Brewers Collective (KCBC)
  • Brewer - Moniker Brewery - Moniker Brewery
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Distribution: Pure Genius Launches Retail with Target
  2. New Products: Celsius Feeling Electric Vibes, Tache Keeps It Simple
  3. Marketing: Powerade Powers Up for the World Cup
  4. AriZona, Mattel Partnership Taps Into Collectible Culture
  5. Snoop Dogg and Dr.Dre Launch Hard Tea and Lemonade
  6. BTS-Inspired ARIH Premieres Energy Drinks, Sodas at Walmart
  7. Nestlé Is Selling Blue Bottle Coffee To Luckin Owner Centurium Capital
  1. Warfield Distillery Introduces New Whiskey Expressions With Elevated Aging and Greater Accessibility
  2. AccountTouch Expands Beyond the U.S. with Canadian Partnership with Tool Shed Brewing
  3. Ysidro Sake Spritz Deepens California Retail Presence with Bristol Farms and Lazy Acres Expansion
  4. Jeptha Creed Distillery Announces Jammin’ at Jeptha 2026 Concert Series Featuring Jordan Rainer and Colt Ford as Headliners
  5. The 1 Gallons Are Here!
  6. Super Seltzer Partners with Sysco for New England Launch and National Expansion
  7. Western-Korean Fusion F&B Brand ARIH Launches Exclusively at Walmart U.S.
  1. Snoop Dogg and Dr.Dre Launch Hard Tea and Lemonade
  2. Hard Tea Consolidates, As 10 Vendors Account For 97% of RTD Dollars
  3. On The Rocks Launches Two New Flavors as RTD Margaritas Outpace Other Styles
  4. Run The Jewels Lands $2M For RTD Expansion
  5. New RTDs from SunnyD, Post Meridiem, Vodkade and Rancho La Gloria
  6. Cutwater and Surfside Push Triple Digits as Overall Spirits Sales Turn Positive
  7. No Sleep Beverage Makes Three Acquisitions With Plans To Further Expand Portfolio
  1. Insider’s Week in Beer: 🍻 Pre-Gaming: Not Just For College Kids Anymore
  2. Athletic CMO Andrew Katz Exits NA Brewer; Search Ongoing for New Marketing Lead
  3. Press Clips: HUSA’s Innovation-Driven Q1 Highlights, NA’s Biggest Growth Opportunity, World Beer Cup Results & More
  4. Mining For Opportunities: How Lawson’s Digs into Data to Differentiate
  5. NIQ Weekly Scans: Mass Retail Bev-Alc Sales Rebound Despite Easter Holiday Recalibration
  6. Nowadays Preps for November Ban with ‘Extra Light’ THC Beverage Line
  7. Constellation Brands Taps Ex-Diageo Beer Exec Jack Edwards to Lead Sales
View All|Submit News

Promoted PR Posts

Leisure Hydration Closes Oversubscribed Series A; Expands with Target, Whole Foods, HEB

Leisure Hydration Closes Oversubscribed Series A; Expands with Target, Whole Foods, HEB

National Black Brewers Association & Roy Farms Launch Velvet Cake Hop Blend

National Black Brewers Association & Roy Farms Launch Velvet Cake Hop Blend

Next Glass Launches PaySmart, a New Low-Cost Payment Solution; Announces $0.26 Per Invoice Payment Promotion for 2026

Next Glass Launches PaySmart, a New Low-Cost Payment Solution; Announces $0.26 Per Invoice Payment Promotion for 2026

ReserveBar and AccelPay Announce Strategic Merger to Advance Digital Commerce

ReserveBar and AccelPay Announce Strategic Merger to Advance Digital Commerce

FLORA Partners with Spec's to Bring Next-Generation Social Elixirs to Texas

FLORA Partners with Spec's to Bring Next-Generation Social Elixirs to Texas

Glimpse Raises $35M to Bring AI-Native Infrastructure to CPG and Retail

Glimpse Raises $35M to Bring AI-Native Infrastructure to CPG and Retail

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙