• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Sugarlands Expands Broken Antler Flavored Whiskey with Two New Releases and National Distribution

info_outline PRESS RELEASE posted by Sugarlands Distilling Company

Feb. 10, 2026 at 9:42 am

X LinkedIn Reddit Facebook Email
Report Press Release
whiskeyflavored whiskeynew releaserelease
Spirits Companies

Salted Caramel debuts Feb. 10 as Sugarlands accelerates nationwide expansion of its newest whiskey brand

GATLINBURG, Tenn. – (February 10, 2026) – Sugarlands Distilling Company today announced the next phase of expansion for Broken Antler Flavored Whiskey, introducing two new flavors: Salted Caramel, available now, and Spiced Apple, arriving in the coming weeks, as the brand officially begins a national rollout.

Broken Antler debuted in October with a soft launch of three initial flavors: Blackberry, Cold Brew Coffee and Hot Honey, giving Sugarlands the opportunity to introduce the brand, gather early consumer feedback and establish a foundation for broader distribution. Since then, the line has continued to gain traction, setting the stage for expanded nationwide availability.

Cold Brew Coffee, Hot Honey and Salted Caramel Broken Antler each check in at 70 proof (35% alcohol/volume), while Blackberry is 80 proof (40% alcohol/volume). Each flavor is crafted to balance an adventurous taste with a smooth, approachable whiskey experience. The lineup showcases bold, modern flavors that appeal to today's whiskey drinkers, whether they're sharing a round at the tailgate, mixing up a weekend cocktail or enjoying a shot. Broken Antler is available for an MSRP of $19.99.

"With Broken Antler, we've been deliberate about how we enter the flavored whiskey space, and these new flavors mark an important next step for the brand," said Ned Vickers, founder and president of Sugarlands Distilling Company. "This brand represents a deeper expansion of our House of Brands into a new category, and we wanted to build it the right way, focusing on quality, thoughtful flavor development, and a foundation that can scale nationally."

Salted Caramel Broken Antler offers a rich, dessert-inspired profile balanced by a smooth whiskey backbone, while Spiced Apple introduces a warm, spice-driven option that complements the existing lineup. Together, the additions expand Broken Antler's appeal while maintaining a consistent emphasis on approachability and balance.

Broken Antler was developed to stand on its own within the Sugarlands portfolio, complementing the distillery's award-winning Roaming Man Whiskey while serving a distinct audience within the flavored whiskey category.

"Broken Antler was crafted to stand on its own," said Greg Eidam, master distiller at Sugarlands Distilling Company. "We took a thoughtful approach to flavored whiskey, putting emphasis on balance and how each flavor interacts with the base spirit. Every Broken Antler flavor is designed to be bold and approachable, while still letting the whiskey play its role."

Guests can sample Broken Antler and purchase bottles at Sugarlands Gatlinburg Distillery, which is renowned as one of the nation's top craft spirits distillery tasting rooms.

Sip Wisely. Broken Antler Flavored Whiskey is produced and bottled by Sugarlands Distilling Company, Gatlinburg, TN. 35-40% alc/vol. Must be 21+ to purchase.

About Broken Antler Flavored Whiskey

In the wild, a broken antler isn't a sign of weakness; it's proof of strength. Broken Antler Flavored Whiskey embodies that same spirit: bold, battle-tested, and unapologetically smooth. Every pour honors the grit it takes to stand your ground and the strength it takes to wear it proudly.

Born from the award-winning team at Sugarlands Distilling Company, Broken Antler is available in five adventurous flavors: Hot Honey, Cold Brew Coffee, Blackberry, Salted Caramel and Spiced Apple, each crafted to deliver bold character with a smooth, approachable finish. Designed for embracing the moments that leave a mark, Broken Antler brings a fearless new edge to the world of flavored whiskey.

Follow Broken Antler on Facebook, Instagram and Twitter @BrokenAntlerWhiskey.

###

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • Sugarlands Distilling Co.
    Sugarlands Distilling Co.CPG Companies
    External Link Icon
    View on Nombase

Latest News

GURU Posts ‘Record’ Q1 Revenue Despite U.S. Sales Declines

GURU Posts ‘Record’ Q1 Revenue Despite U.S. Sales Declines

Trump Chases New Tariff Alternatives with Investigations Into Trade Partners

Trump Chases New Tariff Alternatives with Investigations Into Trade Partners

Coefficient Capital Closes $290M Fund II; Total Assets At $800M

Coefficient Capital Closes $290M Fund II; Total Assets At $800M

SPONSORED POST
Pinter – Massive Growth, Driven by an Exceptional Home Beer Experience

Pinter – Massive Growth, Driven by an Exceptional Home Beer Experience

Marketplace

Contract Brewing Available in Metro Washington DC

Contract Brewing Available in Metro Washington DC

View All|Post a Listing

Featured Jobs

Account Manager – San Francisco Territory @SF Naturals  - San Francisco Naturals

Account Manager – San Francisco Territory @SF N...

Bay Area Delivery Driver - Bottle Logic Brewing

Bay Area Delivery Driver - Bottle Logic Brewing

San Diego Delivery Driver - Bottle Logic Brewing

San Diego Delivery Driver - Bottle Logic Brewing

Director of Sales - rocky's matcha

Director of Sales - rocky's matcha

Area Sales Manager - Madison, WI - Good Boy Vodka

Area Sales Manager - Madison, WI - Good Boy Vodka

Owl's Brew Market Manager – MD / DE / DC - Owl's Brew

Owl's Brew Market Manager – MD / DE / DC - Owl'...

View All Jobs|Post a Job

More News

High-ABV, Spirits-Based RTD Margaritas Outpacing Competition

High-ABV, Spirits-Based RTD Margaritas Outpacing Competition

PolkaDot Refreshes Adaptogenic Mushroom Drink Line

PolkaDot Refreshes Adaptogenic Mushroom Drink Line

Leisure Hydration Debuts Flavor-Forward Packaging Refresh Targeting Gen Z

Leisure Hydration Debuts Flavor-Forward Packaging Refresh Targeting Gen Z

Beverage M&A Ran Low in 2025, Notes Capstone

Beverage M&A Ran Low in 2025, Notes Capstone

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • State Manager - VA/WV - Good Boy Vodka - Good Boy Vodka
  • Southern California Craft Beverage Sales Area Manager & Chain Store Merchandiser's - ABC Distribution Southern California - ABC Distribution Southern California
  • Area Sales Manager - Cascadia Managing Brands for International Client - Cascadia Managing Brands for International Client
  • Sales Account Manager: Spiked Ade - Spiked Ade - Spiked Ade
  • IL/WI State Manager: Spiked Ade - Spiked Ade - Spiked Ade
  • NH/ME/VT State Manager- Spiked Ade - Spiked Ade - Spiked Ade
  • CT/RI State Manager: Spiked Ade - Spiked Ade - Spiked Ade
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. GURU Posts ‘Record’ Q1 Revenue Despite U.S. Sales Declines
  2. Trump Chases New Tariff Alternatives with Investigations Into Trade Partners
  3. Coefficient Capital Closes $290M Fund II; Total Assets At $800M
  4. High-ABV, Spirits-Based RTD Margaritas Outpacing Competition
  5. PolkaDot Refreshes Adaptogenic Mushroom Drink Line
  6. Leisure Hydration Debuts Flavor-Forward Packaging Refresh Targeting Gen Z
  7. Beverage M&A Ran Low in 2025, Notes Capstone
  1. NEFT Vodka Promotes Amanda McLeod to Chief Commercial Officer
  2. PaPaw’s Ridge Announces U.S. National Expansion Following 2025 Debut
  3. Massimo Zanetti Beverage USA Appoints Matthew Smith as President to Spearhead Next Phase of Growth
  4. Herbs, Etc. Launches ChlorOxygen Lemonade Powder, Bringing Its Best-Selling Chlorophyll to a Convenient, On-the-Go Format
  5. BACARDÍ Rum Launches Global Campaign Featuring New Music From TAINY
  6. Heidelberg Distributing Expands Partnership with Infinium Spirits Across Kentucky and Ohio Markets
  7. Raise a Glass to 250 Years: McConnell’s 5 Year Old Irish Whisky Anchors St. Patrick’s Day Celebrations
  1. High-ABV, Spirits-Based RTD Margaritas Outpacing Competition
  2. Former SGWS Employees Face Trial For Pay-to-Play Scheme in California Grocery Chains
  3. As Judge Weighs Uncle Nearest’s Future, Founders Challenge Receiver’s Credibility
  4. Reyes to Acquire 5 Additional Markets From RNDC; Drops Illinois
  5. RTDs Brighten an Otherwise Soft Bev-Alc February
  6. Distribution: Southside Hits Whole Foods; Oishii Sails Onto Carnival
  7. Uncle Nearest Founder Admits $20M Transfer as Receivership Battle Intensifies
  1. NIQ: Adult Non-Alc Needs to ‘Move Beyond Flavor Extensions’
  2. Press Clips: Boston Beer to Lay Off 66 Angel City Workers; Black Frog’s 1st Location Closes; BA Offers ‘National Beer Day’ Toolkit
  3. Garage Beer Adds Molson Coors, BeatBox Vets to C-Suite
  4. CPI: Beer Leads On-Premise Price Increases in February
  5. New on Shelves: Sam Adams’ ‘Our City. Our Beer’ Variety Pack, Stateside’s Super Lyte, Blake’s Giddy Up & More
  6. Circana: Beer Growth Cools in February; YTD Dollar Sales +1.6%, Volume Flat
  7. As Ohio Intoxicating Hemp Beverage Ban Looms, Lawsuit Seeks to Block Shutdown
View All|Submit News

Promoted PR Posts

NICOYA: the first rum of Costa Rica arrives in the United States

NICOYA: the first rum of Costa Rica arrives in the United States

Robertet Launches e-Robertet in North America, Bringing High-Quality Natural Ingredients Directly to Industry Professionals

Robertet Launches e-Robertet in North America, Bringing High-Quality Natural Ingredients Directly to Industry Professionals

William Chris Vineyards Names Tate Gregory as Director of Vineyards Overseeing 61 Acres of Estate Vineyards Across Texas

William Chris Vineyards Names Tate Gregory as Director of Vineyards Overseeing 61 Acres of Estate Vineyards Across Texas

Jampack AI Raises $3.2M Seed Round to Automate Wholesale Operations for CPG Brands

Jampack AI Raises $3.2M Seed Round to Automate Wholesale Operations for CPG Brands

Finally, an ERP Built for Co-Packing: Scale Without Spreadsheet Chaos and Go Live in Under 4 Weeks

Finally, an ERP Built for Co-Packing: Scale Without Spreadsheet Chaos and Go Live in Under 4 Weeks

The Ultimate Awards Unveils Top Sipping Rums for 2026

The Ultimate Awards Unveils Top Sipping Rums for 2026

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙