BUM Energy Launches First Super Bowl Campaign with New York Giants Cam Skattebo

Campaign Marks a Milestone for BUM Energy Through Its First Regional Super Bowl TV Spot

Port St. Lucie, FL – February 12, 2025 — BUM Energy, the performance energy drink brand founded by champion bodybuilder Chris Bumstead and part of Raw Nutrition, officially launched its first-ever Super Bowl campaign for SB LX debuting a new partnership with New York Giants running back Cam Skattebo, one of the fastest-rising stars in the National Football League [NFL].

The campaign marks a major milestone for BUM Energy as the brand continues to expand its presence across fitness, sports, and pop culture. Rather than relying solely on traditional Super Bowl playbooks, BUM Energy designed a campaign centered on participation and presence, bringing the energy of the Big Game directly to fans.

On Super Bowl Sunday, BUM Energy paired a regional Super Bowl television spot in the St. Joseph market with a full-scale takeover of Jake's Steakhouse & Bar, transforming the local favorite into a high-energy watch party featuring product giveaways, exclusive merchandise, and a featured airing of the brand's Super Bowl commercial starring Skattebo. The event welcomed more than 150 fans and served as the on-the-ground extension and physical anchor of the broader campaign rollout.

"Launching our first Super Bowl campaign is a defining moment for BUM Energy," said Sam Keene, VP of Marketing at BUM Energy. "This was about stepping onto a bigger stage in a way that felt true to who we are as a brand. Cam embodies the intensity, discipline, and authenticity we believe in, and bringing this partnership to life during the Super Bowl felt like the right way to introduce what's next for BUM."

The campaign combined broadcast, CTV, social, and real-world experiences to extend its reach beyond game day. Content captured on site rolled out in real time across BUM Energy and Raw Nutrition social channels, amplifying the moment and reinforcing the brand's connection to fans who live and breathe sports culture. 

"This campaign is a signal of where we're headed," added Domenic Iacovone, Co-Founder of BUM Energy. "We're building BUM Energy for the long term, aligning with athletes and communities that represent effort, commitment, and passion. This Super Bowl moment is just the beginning."

The Super Bowl campaign reflects BUM Energy's belief that meaningful brand moments are built through experiences people can feel, not just ads they watch. By pairing a national cultural moment with an on-the-ground activation, the brand created a campaign rooted in real engagement and shared energy.

The Super Bowl commercial featuring Cam Skattebo will continue airing through Monday evening in select markets, including New York City, Miami, Fort Lauderdale, Orlando, Tampa, Dallas–Fort Worth, Houston, Austin, Chicago, Denver, Phoenix, Los Angeles, San Diego, and Portland, Oregon.

About BUM Energy

BUM Energy is a high-performance energy drink brand founded by champion bodybuilder Chris Bumstead and part of Raw Nutrition. Designed to fuel athletes, fitness enthusiasts, and fans, BUM Energy delivers clean, powerful energy for those who go all in. Learn more at getrawnutrition.com/pages/bum-energy.