IRVINE, Calif. (February 18, 2026) - Chargel, a delicious hydrating snack that pairs juicy fruit flavors with a fun texture, delivering on-the-go nourishment to keep you ready and active all day, will showcase a major brand evolution at Natural Products Expo West 2026 in North Hall, Level 100 (Booth #N1044). At this year's show, Chargel will debut both a refreshed packaging design for its core product line and two new Chargel Antioxidants SKUs—marking an exciting next chapter for the growing functional snack brand.
Designed for active, on-the-go lifestyles, Chargel combines juicy fruit flavors with a light, jelly-like texture that dissolves easily in the mouth, delivering essential nutrients when traditional snacks fall short. The take-anywhere snacks are sold in resealable, palm-sized pouches and are caffeine-free, made without artificial sweeteners or flavors, and are plant-based, gluten-free, and free from the top nine allergens.
"Expo West 2026 represents a major milestone for Chargel as we introduce both a refreshed brand look and a new functional product line that expands how consumers can enjoy Chargel throughout their days," said Teruhiro Kawabe, President of Morinaga America, Inc. "Our goal has always been to make nourishment easy, enjoyable, and accessible. With our new packaging and Antioxidants line, we're continuing to innovate while staying true to the product experience our fans love."
Chargel Energy – New Look, Launching Summer 2026
Chargel's best-selling Energy line will debut a bold new packaging design alongside the same trusted formula that delivers quick hydration and energy from an original blend of carbohydrates, fruit juice, and five essential B vitamins (B1, B2, B3, B6, and B12), providing 20% Daily Value of each to support energy metabolism. Flavors include White Grape, Apple, Strawberry.
NEW Chargel Antioxidants – Launching Summer 2026
Expanding beyond energy support, the new Chargel Antioxidants line features Vitamins A, C, and E to help support overall health and daily wellness—bringing functional nutrition into a delicious, convenient gel drink format. Flavors include Pineapple and Watermelon.
Perfect On-the-Go Hydrating Snack
Chargel's unique gel texture delivers satisfying refreshment without heaviness, making it ideal for sports, busy schedules, travel days, and everyday moments. The resealable spout allows consumers to enjoy it at their own pace—anytime, anywhere.
Attendees can visit Chargel at Booth #N1044 in North Hall, Level 100 to sample the refreshed Energy line, preview the new Antioxidants flavors, and learn more about the brand's upcoming launches.
Chargel is available at Smart and Final and select convenience stores across California and New York, as well as online at Walmart, Amazon, and chargel.com in packs of six, with an SRP of $20.94 or the Trial Kit (3ct./box) for $14.99.
About Chargel:
Chargel is a delicious and hydrating snack that pairs juicy fruit flavors with a fun texture, delivering on-the-go nourishment to keep you ready and active all day. With a juicy, jelly-like texture that dissolves in your mouth, Chargel delivers essential nutrients anytime, anywhere, and is perfect for moments when traditional snacks fall short. The palm-sized, resealable pouches are portable, caffeine- free, and made without any artificial sweeteners or flavors. Chargel is also plant-based, gluten-free, and free from the top nine allergens, making it accessible for a wide range of lifestyles.
About Morinaga America, Inc.:
Established in 2008, Morinaga America, Inc. has achieved tremendous growth as the official distributor of HI-CHEW and Chargel™. In 2022, Morinaga America's sales marked around 500% growth since 2015, and now rank in 10th position in the non-chocolate category per IRI Data. The company has developed a plethora of unique products in Japan and Hi-Chew's significant success story helped pave the way to Morinaga's entrance into the U.S. market with the launch of Chargel™ introducing gel drinks to U.S. consumers, a category it has pioneered in Japan. Morinaga's next mission is to introduce another distinctive product in the US market, aiming for another big success.
###
For More Information:
Learn More
Stay Informed, Stay Competitive
Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.