LOS ANGELES (Feb 17, 2026) – De La Calle, the modern Mexican soda brand inspired by the street tradition of tepache, brings its new Frutas campaign to life at Expo West with an immersive booth experience celebrating flavor, culture, and craft fermentation. The activation marks the official debut of Frutas in real life, introduces the new Strawberry Citrus flavor, and offers a first look at the brand's upcoming Summer LTO design.
Frutas reintroduces De La Calle through fruit-forward storytelling and vibrant visual expression. Inspired by the cultural role of fruit in Mexican street life, the booth experience translates the campaign's bold fruit imagery, playful collages, and vivid compositions into a dynamic physical space. Designed to stop attendees in their tracks, the installation reflects De La Calle's evolution into a more expressive, flavor-led modern Mexican soda brand.
"Frutas is the most honest expression of De La Calle yet. Bigger flavor, brighter cans, and a clearer celebration of modern Mexican soda culture. Bringing it to life at Expo West allows people to experience that energy in person," said Alex Matthews, Co-Founder and CEO.
The booth will showcase the full De La Calle lineup, inviting guests to explore every flavor while highlighting the debut of Strawberry Citrus. The new flavor blends ripe strawberries with a bright mix of citrus for a crisp, refreshing soda. All De La Calle sodas are USDA Organic and contain 6g of fiber, 60 calories or less, and 9g of sugar or less, with functional benefits including high Vitamin C. Strawberry Citrus launches nationally with Target as a key retail partner and will also be available at additional retailers and online.
Attendees will also receive an exclusive first look at De La Calle's Summer Limited-Time-Only Mandarin Celebration can, a design inspired by Mexico's vibrant culture and the global energy surrounding the upcoming World's Game. The limited-edition packaging captures the spirit of celebration, community, and cultural pride, translating the excitement of the tournament into a bold, collectible can that honors Mexico while bringing a fresh, modern perspective to the soda aisle.
De La Calle's modern Mexican soda offers a refreshing, low-sugar, and low-calorie alternative to traditional sodas. With eight times less sugar than conventional Mexican sodas like Jarritos and significantly less than mainstream options like Fanta and Mexican colas, De La Calle's Tepache is a better-for-you, craft-fermented beverage available at an affordable price, starting at $2.49 per can.
Since its launch in 2021, De La Calle's innovative take on the traditional Mexican street soda has rapidly gained popularity. Now available in over 10,000 stores nationwide, including major retailers like Target, Walmart, and Whole Foods Market, De La Calle continues to expand its footprint, bringing a taste of authentic Mexican refreshment to an ever-growing audience.
De La Calle was founded from a love for food, culture, and travel. Co-founder Alex Matthews discovered the delightful and refreshing tepache while exploring Mexico City's markets. Partnering with third-generation tepache maker Rafael Martin del Campo, they created a unique recipe that honors the authenticity of this traditional beverage while incorporating modern ingredients and techniques.
For more information about De La Calle and to explore their range of flavors, visit the link below and follow @delacalleco.
About De La Calle
De La Calle's Modern Mexican Soda is a contemporary take on a delicious fermented beverage that hails from the traditions of pre-Columbian Mexico. Crafted from fresh, organic pineapples and enhanced with regionally sourced ingredients, our soda is a better-for-you, craft-fermented drink that combines rich cultural heritage with modern, health-conscious values. With eight times less sugar than traditional Mexican sodas and significantly less than mainstream options, our soda is low in sugar, low in calories, certified organic, and rich in vitamins C and fiber. Discover more about De La Calle and our range of flavors and follow us on TikTok and Instagram @Delacalleco #ModernMexicanSoda
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