Susosu Water, a premium hydrogen-infused natural mineral water brand, announced today its upcoming retail launch in ShopRite stores beginning in March through a partnership with Wakefern Food Corp, the nation's largest retailer-owned cooperative and parent organization of ShopRite supermarkets.
The rollout represents a major milestone in Susosu Water's continued retail expansion across the Northeast and broader East Coast, significantly increasing consumer access to the brand's premium hydration offering.
Wakefern supports a network of independently owned supermarket operators across multiple banners, providing emerging brands with both large-scale distribution and strong local market penetration. For Susosu Water, the partnership offers a strategic pathway to accelerate growth while aligning with a retail organization known for operational excellence, merchandising strength, and community-focused ownership.
"With this launch, we are expanding into one of the most influential grocery networks in the Northeast," said Jheen Oh, Co-Founder of Susosu Water. "ShopRite has built a reputation as one of the most trusted and beloved supermarket brands among consumers, and we believe there is strong alignment between their commitment to quality and our focus on delivering a premium hydration experience. We're excited to bring Susosu Water to a retail partner that millions of shoppers rely on every day."
Following the ShopRite rollout, Susosu Water is expected to surpass 900 retail locations across the East Coast, underscoring accelerating wholesale momentum and increasing consumer demand for premium, function-forward hydration products.
Susosu Water is a hydrogen-infused natural mineral water sourced from a protected spring 600 feet underground in South Korea and packaged in a portable aluminum-spouted pouch designed for modern, on-the-go lifestyles.
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