• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

John Petrucci x Iron Smoke Launch “Rock the Barrel 3” at Hard Rock NYC

info_outline PRESS RELEASE posted by Iron Smoke Distillery

Mar. 18, 2026 at 10:43 am

X LinkedIn Reddit Facebook Email
Report Press Release
rockthebarrel3IronSmokedistilleryJohnpetrucciWhiskeyBrownbutterbourbonHandcraftedMusic
Spirits Companies
  • image-01

Fairport, NY [03/18/2026] – Iron Smoke Distillery is proud to announce its latest collaboration with world-renowned guitarist John Petrucci: Rock the Barrel 3 – Brown Butter Bourbon, the third release in a standout partnership that continues to push the boundaries of craftsmanship, creativity, and the spirit of rock ‘n’ roll.

To celebrate the official release, John Petrucci and Tommy Brunett, CEO and Chief Trailblazer of Iron Smoke Distillery, will be hosting an exclusive event in New York City on Saturday, March 28th at 7:00 PM at the Hard Rock Cafe Times Square.

The evening will feature:

  • A live Q&A with John Petrucci and Tommy Brunett

  • A special live performance by Mt. Juliet

  • Bottle signing opportunities for guests who bring unopened bottles

  • An immersive atmosphere blending live music, whiskey culture, and fan engagement

Guests can purchase their tickets HERE or visit ticketweb.com.

Rock the Barrel 3 marks a new take on previous collaboration releases with Iron Smoke. Inspired by a transformative craft cocktail discovered during his travels, Petrucci set out to capture the indulgent, savory-sweet profile of a perfectly executed Brown Butter Bourbon. The result is a smooth 80-proof expression designed for those who appreciate the finer nuances of a well-composed spirit, balancing richness, warmth, and precision in every sip.

“Whether enjoyed neat or as the foundation of a world-class Old Fashioned, Rock the Barrel 3 is a celebration of precision, passion, and the art of the pour, brought to life through the shared creative vision of my experiences on tour and the true artisan craft at Iron Smoke,” explained Petrucci when describing the early stages of the release.

As the third collaboration between John Petrucci and Iron Smoke Distillery, Rock the Barrel 3 builds on a growing legacy, offering fans another opportunity to truly enjoy the “Iron Smoke Experience” where music, craftsmanship, and bold flavor intersect.

“Rock the Barrel 3 carries on our tradition of fusing music and whiskey into one experience—good people, great whiskey, and something that lingers long after the last note fades,” said Tommy Brunett.

About Iron Smoke Distillery

Based in a 21,000-square foot facility in Fairport, NY, Iron Smoke Distillery proudly produces distinct world-class bourbons and whiskeys that can be enjoyed neat or in classic cocktails. With yearly visits and collaborations from icons like Jimmy Fallon, Food Network star Nancy Fuller, and celebrated NFL running back Rocky Bleier, Iron Smoke Distillery continues to solidify its status as a must-visit destination for celebrities, tastemakers, and true lovers of bold spirits.

Iron Smoke is the winner of the prestigious Double Gold in the 2019 North American Bourbon & Whiskey Competition, the recipient of a 95.5 rating in the 2018 Jim Murray’s Whisky Bible, and is named one of the “10 Best Bourbons Outside of Kentucky” by Forbes Magazine.

Being a New York State small-batch farm distillery, Iron Smoke uses local ingredients from Finger Lakes family farms within a 50-mile radius. The stripped mash from production is returned to the farms to be used as feed for their livestock.

Iron Smoke’s tasting room, the “Watering Room and Sideshow,” features a fully licensed bar with all New York State wines, beers, and spirits, as well as weekly live music and world-class entertainment.

Follow Iron Smoke on Facebook, Instagram, and YouTube.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • Iron Smoke Distillery
    Iron Smoke DistilleryCPG Companies
    External Link Icon
    View on Nombase

Latest News

GT’s, Cheribundi Team Up for Shirley Temple Flavored LTO

GT’s, Cheribundi Team Up for Shirley Temple Flavored LTO

Taste Radio: How Wilde Built A Brand No One Can Copy

Taste Radio: How Wilde Built A Brand No One Can Copy

Nestlé USA Goes Artificial Dye-Free Across Portfolio

Nestlé USA Goes Artificial Dye-Free Across Portfolio

SPONSORED POST
Wellness Energy Is Growing While Traditional Energy Slows. Here’s What That Means for the Shelf.

Wellness Energy Is Growing While Traditional Energy Slows. Here’s What That Means for the Shelf.

Marketplace

BevSnax - Do you need help with sales in New York State ?

BevSnax - Do you need help with sales in New Yo...

View All|Post a Listing

Featured Jobs

Sales Manager- Maryland - SpikedAde

Sales Manager- Maryland - SpikedAde

Pubs General Manager - Fort George Brewery

Pubs General Manager - Fort George Brewery

Director of Retail - Rasa

Director of Retail - Rasa

Brand Lead  - New Drink brand

Brand Lead - New Drink brand

Area Sales Manager - Pittsburgh, PA - Good Boy Vodka

Area Sales Manager - Pittsburgh, PA - Good Boy ...

Director of Brewing Operations - Mountains Walking Brewery/ New Hokkaido Bevco

Director of Brewing Operations - Mountains Walk...

View All Jobs|Post a Job

More News

State of the Market: Emerging Brands at Mid-Year

State of the Market: Emerging Brands at Mid-Year

DryWater Finds Everyday Hydration Niche, Expands To 41K Doors

DryWater Finds Everyday Hydration Niche, Expands To 41K Doors

Zevia Names Alexandre Ruberti President, CEO Amid Turnaround Efforts

Zevia Names Alexandre Ruberti President, CEO Amid Turnaround Efforts

Review: Rally Is a Potent Punch of Pickle

Review: Rally Is a Potent Punch of Pickle

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • National Sales Director - Allagash Brewing Company - Allagash Brewing Company
  • Cellar/Packaging Specialist. Lvl 1 - OreDock Brewing Company - OreDock Brewing Company
  • Cellar/Packaging Specialist, Lvl 2 - OreDock Brewing Company - OreDock Brewing Company
  • Financial Controller - Cape May Brewing Company - Cape May Brewing Company
  • Assistant Cidermaker - Yonder Cider Co. - Yonder Cider Co.
  • Brand Manager - Sun Noodle - Sun Noodle
  • Delivery Manager - Elite Brands of Colorado - Elite Brands of Colorado
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Meet the Investor: Elly Truesdell of New Fare Partners
  2. GT’s, Cheribundi Team Up for Shirley Temple Flavored LTO
  3. Taste Radio: How Wilde Built A Brand No One Can Copy
  4. Nestlé USA Goes Artificial Dye-Free Across Portfolio
  5. State of the Market: Emerging Brands at Mid-Year
  6. DryWater Finds Everyday Hydration Niche, Expands To 41K Doors
  7. Zevia Names Alexandre Ruberti President, CEO Amid Turnaround Efforts
  1. oHy Launches Two New Ready-to-Drink Hydrogen Water Flavors Nationwide
  2. Cazcanes Tequila Releases Rare Batch of Nuestras Raíces Agave Spirit
  3. Beverage Brands Are Building a New Operational Layer After Manufacturing, and MyFBAPrep Is Building the Infrastructure Behind It
  4. Diplomático Earns Gold Medal Recognition Across Portfolio at 2026 Bartender Spirits Awards
  5. Avaline Accelerates National Retail Presence with Major Grocery Expansion
  6. 13th Annual Historic Odessa Brewfest
  7. Alto Adige Wines Earn Outstanding Recognition in International Wine Guides with 283 Top Scores
  1. Spec’s Expands West, Acquires Nevada’s Lee’s Discount Liquor
  2. Reyes CEO Tom Day On RNDC Deal, Scaling Spirits and Wine Business
  3. Spirits Distribution: Punch Club Lands at Total Wine; Oishii Signs With SGWS
  4. Why Saint Spritz Broke The Rules
  5. Inside the RTD M&A Frenzy: Carbliss, SpikedAde and Happy Dad Talk Different Strategies
  6. The Daily Pour Acquires Whiskey Riot, Expanding Spirits Events Platform
  7. Right Coast’s Italian Ice Heats Up as It Adds New Markets, Expands in Trader Joe’s
  1. CiderCon and Craft Brewers Conference to Co-Locate in 2027
  2. Allagash Sales Leader Josh Fruchtman Departs for Dual Role at Atlas Brew Works and Dad Strength
  3. Spirits Continue to Outshine Beer and Wine as Bev-Alc Sales Slip to Start June, per Circana Weekly Scans
  4. Light Lagers and Non-Alc Lead Growth Among Contract & Alt Prop Craft
  5. Spec’s Breaks Out of Texas, Acquires Nevada-Based Lee’s Discount Liquor
  6. Press Clips: Tilray’s Portfolio Plans for UK BrewDog Locations, This Year’s Top New Products & The Importance of Beer Bars
  7. Insider’s Week in Beer: That Dude Who Brought Ketchup With His Beer
View All|Submit News

Promoted PR Posts

GoodDays Classic Cocktails Expands to California

GoodDays Classic Cocktails Expands to California

Señorita Broadens Portfolio With 1777, the Brand’s First Non-Alcoholic THC Spirit

Señorita Broadens Portfolio With 1777, the Brand’s First Non-Alcoholic THC Spirit

So Cool Brands Launches Blueberry & Blood Orange Sports Drinks & Announces Strategic Partnership with The Daley Move Podcast

So Cool Brands Launches Blueberry & Blood Orange Sports Drinks & Announces Strategic Partnership with The Daley Move Podcast

Wip Surpasses 2.5 Million Units Sold in Year One, Proving Consumers Are Ready for Energy Beyond Traditional Formats

Wip Surpasses 2.5 Million Units Sold in Year One, Proving Consumers Are Ready for Energy Beyond Traditional Formats

More Labs Announces New Distribution Agreement with Southern Glazer’s Wine & Spirits

More Labs Announces New Distribution Agreement with Southern Glazer’s Wine & Spirits

Two Michigan Craft Beer Leaders Unite in Innovative Brewing Partnership

Two Michigan Craft Beer Leaders Unite in Innovative Brewing Partnership

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙