• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Bulletproof Adds New Vanilla Flavor to Its High Protein Iced Coffee Line

info_outline PRESS RELEASE posted by Bulletproof™

Mar. 23, 2026 at 5:36 pm

X LinkedIn Reddit Facebook Email
Report Press Release
Non-Alcoholic Beverages
  • image-01

Bulletproof™, a leader in functional coffee and better-for-you fuel, is introducing its latest innovation to the High Protein Coffee lineup: Vanilla High Protein Iced Coffee, a creamy, coffee-forward blend designed to seamlessly combine premium coffee with functional protein.

Crafted to “plus up your coffee,” Vanilla High Protein Iced Coffee delivers 12g of whey protein per serving in a ready-to-drink format—no brewing or coffee maker required. It pairs fast-digesting whey protein isolate with slower-digesting whey concentrate to help support muscle performance and sustained protein synthesis, making it an easy choice for busy mornings, post-workout recovery, or an afternoon reset.

Like all Bulletproof coffees, this blend is made with clean coffee tested for toxins caused by mold, ensuring a smooth, dependable cup you can feel good about. With no artificial flavors or sweeteners, it delivers functional nutrition without compromise.

Product Details:

  • Protein: 12g whey protein per serving
  • Calories: 110 per serving (2 scoops)
  • Flavor Profile: Silky-smooth vanilla
  • Caffeine: 2x the amount of caffeine found in a regular cup
  • How to Use: Mix with cold water or milk of choice, shake or stir, add ice, enjoy
  • Available on: Bulletproof.com and Amazon

To explore Bulletproof’s full lineup of functional coffees and better-for-you products, visit bulletproof.com.

About Bulletproof™:

Bulletproof™ is more than coffee.

At Bulletproof™, we craft coffee and functional nutrition products that help you unlock the potential of your mind and body. From smooth Artisan blends to Enhanced coffees with ingredients like Lion's Mane and B vitamins, everything we make is rooted in science and designed to elevate your everyday rituals.

Founded in 2011 with a revolutionary recipe that blended clean coffee with MCT oil and grass-fed butter, Bulletproof™ sparked a wellness movement. Today, our lineup spans coffee, creamers, collagen, oils, and supplements—each one made with high-quality, nature-inspired ingredients that work as hard as you do.

In 2024, we joined Bia Foods, a nourishing alliance—a community of companies, partners, and brands fostering innovation and well-being. Together, we're expanding our reach while staying true to what matters: quality you can trust, benefits you can feel, and a daily routine that supports balance in body and mind.

We're here to help you feel your best and do your best—starting with your morning cup.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Latest News

Retailer Profile: Vitamin Shoppe

Retailer Profile: Vitamin Shoppe

Ben Weiss on the Future of Hard Soda

Ben Weiss on the Future of Hard Soda

BRĒZ Battles for Balance Amidst Swirling Regulatory, Financial Crosswinds

BRĒZ Battles for Balance Amidst Swirling Regulatory, Financial Crosswinds

SPONSORED POST
Connecting Benefits with Flavor to Build Trust in Functional Beverages

Connecting Benefits with Flavor to Build Trust in Functional Beverages

Marketplace

Contract Brewing Available in Metro Washington DC

Contract Brewing Available in Metro Washington DC

View All|Post a Listing

Featured Jobs

Area Sales Manager - Tampa, FL - Good Boy Vodka

Area Sales Manager - Tampa, FL - Good Boy Vodka

Director of Retail - Rasa

Director of Retail - Rasa

Director of Brewing Operations  - Kane Brewing Company

Director of Brewing Operations - Kane Brewing ...

Category Manager - CG Roxane

Category Manager - CG Roxane

Director of Brewing Operations - Mountains Walking Brewery/ New Hokkaido Bevco

Director of Brewing Operations - Mountains Walk...

Area Sales Manager - New Jersey - Good Boy Vodka

Area Sales Manager - New Jersey - Good Boy Vodka

View All Jobs|Post a Job

More News

Ocean Spray Taps Former Nestlé Health Science Exec as CEO

Ocean Spray Taps Former Nestlé Health Science Exec as CEO

New Products: Benson Boone Brings Dragon Fruit to Caliwater, Alani Adds Purple Cotton Candy

New Products: Benson Boone Brings Dragon Fruit to Caliwater, Alani Adds Purple Cotton Candy

Taste Radio: Could The Next Olipop Be a Kid’s Drink? Functional & Fun Takes on CPG.

Taste Radio: Could The Next Olipop Be a Kid’s Drink? Functional & Fun Takes on CPG.

Restaurant Owners Try To Keep Hemp On The Menu

Restaurant Owners Try To Keep Hemp On The Menu

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Area Sales Manager - Omaha, NE - Good Boy Vodka - Good Boy Vodka
  • Facilities Manager - Trillium - Trillium
  • Packaging Operator - Industrial Arts Brewing Company - Industrial Arts Brewing Company
  • Outside Sales Representative - J&L Wines - J&L Wines
  • Brewer - Malibu Brewing Company - Malibu Brewing Company
  • Supply Chain Manager - CRITICAL MASS SUPPLY CHAIN - CRITICAL MASS SUPPLY CHAIN
  • NYC Sales Lead - Kissy Espresso Martini - Kissy Espresso Martini
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Retailer Profile: Vitamin Shoppe
  2. Ben Weiss on the Future of Hard Soda
  3. BRĒZ Battles for Balance Amidst Swirling Regulatory, Financial Crosswinds
  4. Ocean Spray Taps Former Nestlé Health Science Exec as CEO
  5. New Products: Benson Boone Brings Dragon Fruit to Caliwater, Alani Adds Purple Cotton Candy
  6. Taste Radio: Could The Next Olipop Be a Kid’s Drink? Functional & Fun Takes on CPG.
  7. Restaurant Owners Try To Keep Hemp On The Menu
  1. Hummingbirds Launches Offers, Connecting Creator-Powered Discovery to Verified In-Store Purchases
  2. Reserva de la Torre Tequila Partners with Morris Distributing to Expand Across Northern California
  3. The Italian Non-Alcoholic Aperitivo "La Dolce Vita" Makes Its North American Debut in New York
  4. Dust Bowl Brewing Co. Releases Mega Juicy Imperial IPA
  5. Real Mushrooms Debuts Real Mycelium, a Pure Lion's Mane Supplement Delivering a Clinically Verified Dose of Erinacine A
  6. Ryde: Tackles Sleep, Launching Its Newest Wellbeing Functional Shot in Partnership with Rob Gronkowski
  7. Vibes Beverages' Glow Getter Is Exactly What the Functional Beverage Market Has Been Waiting For
  1. Republic National Distributing Company Expects to Cease Operations in Illinois, Shutter Facilities
  2. “Operator Energy”: Inside 44° North Vodka’s Lean Strategy for Regional Growth
  3. Prepared Cocktails Regain Traction to Start June, per NIQ Weekly Scans
  4. Campari Builds On The Aperol Playbook, Without The Booze
  5. Spec’s Expands West, Acquires Nevada’s Lee’s Discount Liquor
  6. Reyes CEO Tom Day On RNDC Deal, Scaling Spirits and Wine Business
  7. Spirits Distribution: Punch Club Lands at Total Wine; Oishii Signs With SGWS
  1. Tentative Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s
  2. Craft Beer Drinkers Are Increasingly ‘More Engaged,’ But There’s Still An Attention Problem, Per BA Harris Poll
  3. BRĒZ Seeks Balance Amid Regulatory and Financial Headwinds
  4. CA’s Lost Coast, MD’s Rockwell for Sale as Owners Prepare to Retire
  5. Insider’s Week in Beer: 🛞 A-B’s New Bar On … Very Big Wheels
  6. Press Clips: Ohio Hemp Businesses Get TRO, Resume Sales for 14 Days; Trumer Facility Equipment Up for Sale
  7. Firestone Walker CEO: Stone Brewing Addition a ‘Game Changer,’ Boosts Importance with Retailers
View All|Submit News

Promoted PR Posts

A Simpler Cola. (Real Cane Sugar, Just Less of It.)

A Simpler Cola. (Real Cane Sugar, Just Less of It.)

Two Michigan Craft Beer Leaders Unite in Innovative Brewing Partnership

Two Michigan Craft Beer Leaders Unite in Innovative Brewing Partnership

MOMOSA Non-Alcoholic Adaptogen-Infused Spritzers Launch at Walmart Across Utah, Arizona, and California

MOMOSA Non-Alcoholic Adaptogen-Infused Spritzers Launch at Walmart Across Utah, Arizona, and California

NO CAP! Soda Pop Returns to X Games This Summer with Limited-Edition Collaborative Can

NO CAP! Soda Pop Returns to X Games This Summer with Limited-Edition Collaborative Can

Aqua Glow Appoints Former Red Bull Executive Daniel Beatty as CEO Following Rapid UK and European Expansion

Aqua Glow Appoints Former Red Bull Executive Daniel Beatty as CEO Following Rapid UK and European Expansion

Ten Years In, Nosotros Tequila & Mezcal Unveils Its First Bottle Redesign

Ten Years In, Nosotros Tequila & Mezcal Unveils Its First Bottle Redesign

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙