Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
  • 2026 Awards
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Dirty Sue announces new additions to Signature Series garnish collection; introduces Three-Way Martini

PRESS RELEASE posted by Dirty Sue

Apr. 6, 2026 at 1:20 pm

XLinkedInRedditFacebookEmail
Report Press Release
dirty suemartinigarnisholiveonioncocktailbombay sapphirenoilly prattecoskydirty martini
Non-Alcoholic BeveragesSpirits CompaniesFood Companies
  • image-01

Bartender-created maker of the original bottle olive juice introduces a cheeky twist on the dirty martini, plus new garnishes

LOS ANGELES, CA - Dirty Sue, the original bartender-built brand of premium cocktail brines and garnishes and the people’s choice #1 mixer in America, today asks drinkers, “Ever try a Three-Way?” The cheeky, lower-alcohol twist on the dirty martini comes complete with a slightly naughty name.

What it is and why it matters: Drinking trends continue to shade toward moderation. Paradoxically, the martini—perhaps the most maximalist of all cocktails—continues to be the one drink everyone can agree on. The lower-ABV Three-Way Martini—equal parts quality spirit, Dirty Sue Premium Olive Juice, and quality dry vermouth—simultaneously delivers the glamour long associated with the classic, high-octane martini while presenting an invitation to indulge without losing your cool.

Three-Way Martini (version we are obsessed with right now)

Ingredients:

  • 1 part quality London Dry Gin (try Bombay Sapphire)
  • 1 part Dirty Sue Premium Olive Juice
  • 1 part quality dry vermouth (try Noilly Prat® Extra Dry Vermouth)

Preparation instructions:

  • In a cocktail tin, add gin, Dirty Sue, and vermouth.
  • Shake or stir and double strain into a chilled cocktail glass.
  • Garnish with a Dirty Sue Cocktail Olive.

Said Dirty Sue founder Eric “ET” Tecosky, “The Three-Way blends the ease of a Negroni—equal parts of all ingredients—with an elegance that has made the martini arguably the most iconic cocktail ever cocktailed.”

In parallel, Dirty Sue announces today another threesome in the form of new cocktail garnishes: Green Dots, Blue Hots, and Cowboy Olives. The trio joins Dirty Sue’s growing Signature Series, which already includes fan favorites Whiskey Cherries and Premium Pickle Juice—expanding the brand’s reputation for taking cocktail essentials from backbar secret to must-have staples.

The lineup:

  • Green Dots: Give your Gibson a glow-up with these jalapeño-stuffed jumbo cocktail onions. If you like everything about your Bloody Mary a lil’ on the spicy side, Green Dots are the perfect finishing touch. (DirtySue.com / Amazon; 1x jar $17.95 delivered)
  • Blue Hots: Premium cocktail olives stuffed with fresh Wisconsin blue cheese and habanero pepper, Blue Hots are the cocktail olive your martini never knew it needed. Striking the right balance of creamy blue cheese and subtle spice, Blue Hots are bold enough to stand out, smooth enough to savor. (DirtySue.com / Amazon; 1x jar $19.95 delivered)
  • Cowboy Olives: These jalapeño- and garlic-stuffed beauties give the classic cocktail olive a Western twist with peppery heat, garlic zing, and all the Dirty Sue swagger. Dirty Margarita anyone? Giddy Up! (DirtySue.com / Amazon; 1x jar $17.95 delivered)

About Dirty Sue

Dirty Sue Premium Olive Juice is the original, bottled-by-bartender product. Dirty Sue came about on an otherwise regular shift at legendary Los Angeles restaurant, Jones Hollywood. Renowned bartender Eric “ET” Tecosky reached for the gallon jar of olives and realized it was full of olives but void of olive juice. He looked at his co-worker and asked, “How come no one bottles olive juice?” A year and countless tastings later, Dirty Sue was born. The brand was built by bartenders for bartenders and home enthusiasts and lives on four tenets, called the 4 C’s of Dirty Sue: Cleanliness, Consistency, Cost-effectiveness* and Convenience. In addition to premium olive juice, Dirty Sue offers fine cocktail garnishes including hand-stuffed cocktail onions, olives, and Dirty Sue Whiskey Cherries.

*Liquor cost rule of thumb - The Dirtier Your Martini, The Cleaner Your Bottom Line.

DRINK RESPONSIBLY!

©2026. BOMBAY SAPPHIRE, NOILLY PRAT AND ITS TRADE DRESSES ARE TRADEMARKS.

IMPORTED BY THE BOMBAY SPIRITS CO. U.S.A. & NOILLY PRAT U.S.A., CORAL GABLES, FL. GIN – 47% ABV. AND FRENCH VERMOUTH.

###

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Taste Radio: Red Bull vs. Kroger Is Bigger Than Energy Drinks

Taste Radio: Red Bull vs. Kroger Is Bigger Than Energy Drinks

New Beverages: NA Beer Is Everywhere; Novamex’s New Zero Sodas

New Beverages: NA Beer Is Everywhere; Novamex’s New Zero Sodas

Arizona Attorney General Sues Feel Free Shot Maker in Kratom Crackdown

Arizona Attorney General Sues Feel Free Shot Maker in Kratom Crackdown

SPONSORED POST
How Caramelized Sugar Elevates Modern Beverage Formulations

How Caramelized Sugar Elevates Modern Beverage Formulations

Marketplace

Bulk Tequila - Private Label Tequila

Bulk Tequila - Private Label Tequila

View All|Post a Listing

Featured Jobs

Regional Sales Manager - Illinois and Missouri Beer and Cider - Stevens Point Brewery Co

Regional Sales Manager - Illinois and Missouri Bee...

Head Brewer - BJ's Restaurants

Head Brewer - BJ's Restaurants

Austin TX - Sales Representative - DioniLife USA

Austin TX - Sales Representative - DioniLife USA

In-office Sales Rep - Studio TBD

In-office Sales Rep - Studio TBD

Head of Operations OR Fractional COO - Spill Foods, Inc.

Head of Operations OR Fractional COO - Spill Foods...

Shift Brewer - Icicle Brewing Company

Shift Brewer - Icicle Brewing Company

View All Jobs|Post a Job

More News

Distribution: oHy Makes Target Debut; Walmart’s ‘New & Noteworthy’ Set Takes Shape

Distribution: oHy Makes Target Debut; Walmart’s ‘New & Noteworthy’ Set Takes Shape

Submit Your Nominations for BevNET CPG Media’s 2026 Awards

Submit Your Nominations for BevNET CPG Media’s 2026 Awards

Canadian Protein Coffee Brand Brüst Preps For U.S. Debut With Target, Meijer

Canadian Protein Coffee Brand Brüst Preps For U.S. Debut With Target, Meijer

Bev-Alc Growth Looking Smaller, Lighter and More Retro, Per Mintel

Bev-Alc Growth Looking Smaller, Lighter and More Retro, Per Mintel

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Regional Sales Director, Midwest - Mingle Beverage Company LLC - Mingle Beverage Company LLC
  • Maintenance Technician - Delta Bev - Delta Bev
  • Batching/Seller Operator - Delta Bev - Delta Bev
  • Packaging Operator - Delta Bev - Delta Bev
  • Maintenance Supervisor - Delta Bev - Delta Bev
  • Head Cider Maker - Nine Pin Cider Works - Nine Pin Cider Works
  • Business Development Manager- Midwest - Asterisk Imports - Asterisk Imports
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Caliwater Rides Retail Momentum, Nearly Triples Walmart Footprint
  2. THE CPG INSIDER WEEKLY
  3. Taste Radio: Red Bull vs. Kroger Is Bigger Than Energy Drinks
  4. New Beverages: NA Beer Is Everywhere; Novamex’s New Zero Sodas
  5. Arizona Attorney General Sues Feel Free Shot Maker in Kratom Crackdown
  6. Distribution: oHy Makes Target Debut; Walmart’s ‘New & Noteworthy’ Set Takes Shape
  7. Submit Your Nominations for BevNET CPG Media’s 2026 Awards
  1. How Low Can You Go? Herb Light Makes Its Case for Light Beer-Inspired, 1MG THC Drink
  2. Flying High: Drippy Bringing THC Drinks to the Skies With Virgin Airlines
  3. Join Us at BevNET Live December 7-9 in Marina del Rey, CA; Register Early to Save
  4. A Drink With… Little Saints’ Megan Klein
  5. BevNET Launches New Press Release Portal
  6. Country Star Niko Moon Launches Happy Himalayan Premium Artesian Water on Earth Day
  7. National Shag Dance Champions Launch Shag-a-Rita
  1. Bev-Alc Growth Looking Smaller, Lighter and More Retro, Per Mintel
  2. Straightaway Turns Its Portland Airport Bar Into a Brand Lab
  3. Sazerac Confirms Bid For Berentzen
  4. After Brown-Forman Snub, Sazerac In Talks With European Beverage Group
  5. From Oaxaca to Sin City: How a Craft Zero-Proof Agave Spirit Found Volume on the Strip
  6. Diageo Leverages Core Brands Into Low-Alc
  7. Southern Glazer’s to Pay $12.5M to Resolve Federal Probe into Bribing Chain Retail Buyers
  1. Insider’s Week in Beer: 👎 The NFL’s Very Expensive Fake Beers
  2. Coors Distributing Company Plans to ‘Fight’ Constellation, Mark Anthony Terminations
  3. Press Clips: Craft Closures and Michelob’s Icy New Deal
  4. New Belgium CEO Promises ‘Radical Simplicity,’ with Big 3 Focus
  5. Arizona Attorney General Sues Feel Free Shot Maker in Kratom Crackdown
  6. Beer and RTDs Make Largest Improvement in Latest NIQ Weekly Scans
  7. Sun King to Transition Florida Production to Sun Lab Brewing, Shutter Sarasota Facility and Move Taproom
View All|Submit News

Promoted PR Posts

NO CAP! Soda Pop Sweeps X Games: A Complete 360 Activation

NO CAP! Soda Pop Sweeps X Games: A Complete 360 Activation

Good Game by T-Pain Expands Circle K Florida Distribution as Retail Momentum Accelerates

Good Game by T-Pain Expands Circle K Florida Distribution as Retail Momentum Accelerates

PH Beverages Launches Ginie Premium Ready-to-Drink Gin Cocktail in New Jersey

PH Beverages Launches Ginie Premium Ready-to-Drink Gin Cocktail in New Jersey

Wild Bill’s and Jungle Jim’s International Market Launch Exclusive Banana Cream Soda

Wild Bill’s and Jungle Jim’s International Market Launch Exclusive Banana Cream Soda

New Functional Beverage Company Hits the Ground Running

New Functional Beverage Company Hits the Ground Running

UltraPhil Launches Program to Help Beverage Startups Accelerate Commercialization

UltraPhil Launches Program to Help Beverage Startups Accelerate Commercialization

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase