Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Ask AI
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider

Search across the BevNET CPG Media network including BevNET, Nosh, Brewbound, Taste Radio, Nombase and CPG Jobs.

Results open on cpgmedia.com

Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
  • 2026 Awards
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Dirty Sue announces new additions to Signature Series garnish collection; introduces Three-Way Martini

PRESS RELEASE posted by Dirty Sue

Apr. 6, 2026 at 1:20 pm

XLinkedInRedditFacebookEmail
Report Press Release
dirty suemartinigarnisholiveonioncocktailbombay sapphirenoilly prattecoskydirty martini
Non-Alcoholic BeveragesSpirits CompaniesFood Companies
  • image-01

Bartender-created maker of the original bottle olive juice introduces a cheeky twist on the dirty martini, plus new garnishes

LOS ANGELES, CA - Dirty Sue, the original bartender-built brand of premium cocktail brines and garnishes and the people’s choice #1 mixer in America, today asks drinkers, “Ever try a Three-Way?” The cheeky, lower-alcohol twist on the dirty martini comes complete with a slightly naughty name.

What it is and why it matters: Drinking trends continue to shade toward moderation. Paradoxically, the martini—perhaps the most maximalist of all cocktails—continues to be the one drink everyone can agree on. The lower-ABV Three-Way Martini—equal parts quality spirit, Dirty Sue Premium Olive Juice, and quality dry vermouth—simultaneously delivers the glamour long associated with the classic, high-octane martini while presenting an invitation to indulge without losing your cool.

Three-Way Martini (version we are obsessed with right now)

Ingredients:

  • 1 part quality London Dry Gin (try Bombay Sapphire)
  • 1 part Dirty Sue Premium Olive Juice
  • 1 part quality dry vermouth (try Noilly Prat® Extra Dry Vermouth)

Preparation instructions:

  • In a cocktail tin, add gin, Dirty Sue, and vermouth.
  • Shake or stir and double strain into a chilled cocktail glass.
  • Garnish with a Dirty Sue Cocktail Olive.

Said Dirty Sue founder Eric “ET” Tecosky, “The Three-Way blends the ease of a Negroni—equal parts of all ingredients—with an elegance that has made the martini arguably the most iconic cocktail ever cocktailed.”

In parallel, Dirty Sue announces today another threesome in the form of new cocktail garnishes: Green Dots, Blue Hots, and Cowboy Olives. The trio joins Dirty Sue’s growing Signature Series, which already includes fan favorites Whiskey Cherries and Premium Pickle Juice—expanding the brand’s reputation for taking cocktail essentials from backbar secret to must-have staples.

The lineup:

  • Green Dots: Give your Gibson a glow-up with these jalapeño-stuffed jumbo cocktail onions. If you like everything about your Bloody Mary a lil’ on the spicy side, Green Dots are the perfect finishing touch. (DirtySue.com / Amazon; 1x jar $17.95 delivered)
  • Blue Hots: Premium cocktail olives stuffed with fresh Wisconsin blue cheese and habanero pepper, Blue Hots are the cocktail olive your martini never knew it needed. Striking the right balance of creamy blue cheese and subtle spice, Blue Hots are bold enough to stand out, smooth enough to savor. (DirtySue.com / Amazon; 1x jar $19.95 delivered)
  • Cowboy Olives: These jalapeño- and garlic-stuffed beauties give the classic cocktail olive a Western twist with peppery heat, garlic zing, and all the Dirty Sue swagger. Dirty Margarita anyone? Giddy Up! (DirtySue.com / Amazon; 1x jar $17.95 delivered)

About Dirty Sue

Dirty Sue Premium Olive Juice is the original, bottled-by-bartender product. Dirty Sue came about on an otherwise regular shift at legendary Los Angeles restaurant, Jones Hollywood. Renowned bartender Eric “ET” Tecosky reached for the gallon jar of olives and realized it was full of olives but void of olive juice. He looked at his co-worker and asked, “How come no one bottles olive juice?” A year and countless tastings later, Dirty Sue was born. The brand was built by bartenders for bartenders and home enthusiasts and lives on four tenets, called the 4 C’s of Dirty Sue: Cleanliness, Consistency, Cost-effectiveness* and Convenience. In addition to premium olive juice, Dirty Sue offers fine cocktail garnishes including hand-stuffed cocktail onions, olives, and Dirty Sue Whiskey Cherries.

*Liquor cost rule of thumb - The Dirtier Your Martini, The Cleaner Your Bottom Line.

DRINK RESPONSIBLY!

©2026. BOMBAY SAPPHIRE, NOILLY PRAT AND ITS TRADE DRESSES ARE TRADEMARKS.

IMPORTED BY THE BOMBAY SPIRITS CO. U.S.A. & NOILLY PRAT U.S.A., CORAL GABLES, FL. GIN – 47% ABV. AND FRENCH VERMOUTH.

###

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Latest News

Brown-Forman US RTD Director Talks Expansion Plans

Brown-Forman US RTD Director Talks Expansion Plans

CPG Week: Kraft Heinz Sells The ‘House,’ Peter Rahal Gets Rowdy

CPG Week: Kraft Heinz Sells The ‘House,’ Peter Rahal Gets Rowdy

Review: Pure Genius Shots Are A Smart Choice For On-the-Go Protein

Review: Pure Genius Shots Are A Smart Choice For On-the-Go Protein

SPONSORED POST
TM2 from CO2Sustain: Solving the Taste and Carbonation Challenges in Soft Drinks

TM2 from CO2Sustain: Solving the Taste and Carbonation Challenges in Soft Drinks

Marketplace

Secure Your Variety Pack Line Time for Your Beverage Brand - Contract Manufacturing Partner

Secure Your Variety Pack Line Time for Your Bevera...

View All|Post a Listing

Featured Jobs

Sales- Account Manager - Antigo Zeon

Sales- Account Manager - Antigo Zeon

Equipment and Facilities Maintenance Technician - BKON LLC

Equipment and Facilities Maintenance Technician - ...

Business Development Manager- Midwest - Asterisk Imports

Business Development Manager- Midwest - Asterisk I...

ABC Distro Craft Beverage Outside Sales Representative | Los Angeles & Orange County | Base + Uncapped Commission  - ABC Distro

ABC Distro Craft Beverage Outside Sales Representa...

Regional Sales Director, Midwest - Mingle Beverage Company LLC

Regional Sales Director, Midwest - Mingle Beverage...

Territory Sales Manager  - Deschutes Brewery

Territory Sales Manager - Deschutes Brewery

View All Jobs|Post a Job

More News

Reed’s Secures $10M Private Placement to Fuel Turnaround Amid Sales Slump

Reed’s Secures $10M Private Placement to Fuel Turnaround Amid Sales Slump

Suja Beats Q3 Estimates, But Warns Slower Growth Will Stretch Into 2027

Suja Beats Q3 Estimates, But Warns Slower Growth Will Stretch Into 2027

Spirits Marketing: Tito’s Rots, Johnnie Walker Taps Oscar-Winner, Stateside Refreshes

Spirits Marketing: Tito’s Rots, Johnnie Walker Taps Oscar-Winner, Stateside Refreshes

Maryland Revises Distribution Rules for RTDs

Maryland Revises Distribution Rules for RTDs

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • SUNBOY - Regional Sales Manager - California - SUNBOY - SUNBOY
  • SUNBOY - Regional Sales Manager - Florida - SUNBOY - SUNBOY
  • SUNBOY - Regional Sales Manager - Texas - SUNBOY - SUNBOY
  • SUNBOY - Director of Sales - SUNBOY - SUNBOY
  • Director of Brewery Operations - Third Space Brewing - Third Space Brewing
  • Sales Representative - Sarene Craft Beer Distributors - Sarene Craft Beer Distributors
  • Field Marketing & Community Manager - New York City - Owls Brew - Owls Brew
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Brown-Forman US RTD Director Talks Expansion Plans
  2. CPG Week: Kraft Heinz Sells The ‘House,’ Peter Rahal Gets Rowdy
  3. Review: Pure Genius Shots Are A Smart Choice For On-the-Go Protein
  4. Reed’s Secures $10M Private Placement to Fuel Turnaround Amid Sales Slump
  5. Suja Beats Q3 Estimates, But Warns Slower Growth Will Stretch Into 2027
  6. Spirits Marketing: Tito’s Rots, Johnnie Walker Taps Oscar-Winner, Stateside Refreshes
  7. Maryland Revises Distribution Rules for RTDs
  1. Kava Haven Launches at Binny’s Beverage Depot
  2. How an Underdog Tequila Company From Virginia Won Best Overall Tequila at the 2026 San Francisco World Spirits Competition
  3. Derek Brown Expands Role with The Daily Pour and Drinks with Benefits
  4. Cedar Ridge Distillery Announces The Whiskey Lounge in Downtown Des Moines Iowa
  5. The Lucas Bols Company named Wine Enthusiast’s “Spirit Brand of the Year”
  6. The House Collection and AACPN Announce Strategic Partnership to Advance Responsible Federal Consumable Hemp Policy
  7. Ketel One Vodka Elevates the Martini in New 'Made to Cocktail' Campaign
  1. Brown-Forman US RTD Director Talks Expansion Plans
  2. Spirits Marketing: Tito’s Rots, Johnnie Walker Taps Oscar-Winner, Stateside Refreshes
  3. Maryland Revises Distribution Rules for RTDs
  4. Lewis Hamilton’s Almave Laps Into RTDs
  5. Stoli Returns to the US Market After Bankruptcy
  6. Morales Beverage Group Signs LOI to Acquire Green Light’s Texas and Florida Distribution Assets
  7. Sazerac Acquires Oregon’s Full Sail Brewing for RTD Capacity
  1. Brown-Forman Ramps Up RTD Offerings
  2. Heavy Seas Files for Chapter 11 Bankruptcy, Founder to Retire
  3. Brewbound Podcast: Jeff Stuffings Explains Why Jester King is Seeking a Buyer
  4. A Test Case For What December’s Federal Hemp Ban May Look Like
  5. Press Clips: Southern Glazer’s Portfolio Mix, a Potential Barley Price War & Short’s Holiday Pack
  6. Constellation Brands Appeals Preliminary Injunction Blocking Exit from Coors Distributing
  7. Brewbound Live 2026 Is Less Than 30 Days Away: Your Guide to the Beer and Bev-Alc Industry’s Year-End Event
View All|Submit News

Promoted PR Posts

Graasi Organic Barley Water Deepens Its Commitment to Combat Sports with Kill Cliff FC and the "Between Rounds" Podcast

Graasi Organic Barley Water Deepens Its Commitment to Combat Sports with Kill Cliff FC and the "Between Rounds" Podcast

Sovány Beverage Adds Grapefruit to Its USDA Organic Sparkling Water Line

Sovány Beverage Adds Grapefruit to Its USDA Organic Sparkling Water Line

Earth Brands Closes $10M Strategic Investment Round Led by Cimpress, Parent Company of VistaPrint

Earth Brands Closes $10M Strategic Investment Round Led by Cimpress, Parent Company of VistaPrint

OM Mushrooms Says “DON’T F*** WITH MY COFFEE” with NEW FOCUS LION’S MANE COFFEE BOOSTER

OM Mushrooms Says “DON’T F*** WITH MY COFFEE” with NEW FOCUS LION’S MANE COFFEE BOOSTER

Meet RAB MAX: Real American Beer Enters High ABV With 8% Flavored Beer Line

Meet RAB MAX: Real American Beer Enters High ABV With 8% Flavored Beer Line

Twisted Alchemy Introduces Whole30 Approved 100% Mandarin Orange Juice, a New Cold-Pressed Citrus, to Whole Foods Market

Twisted Alchemy Introduces Whole30 Approved 100% Mandarin Orange Juice, a New Cold-Pressed Citrus, to Whole Foods Market

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

Contact Us
  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase