Luba Libations Selected as Emerging Brand for National 2026 Nourishing Change Conference

Luba Libations earns a coveted spot at the 2026 Nourishing Change Conference, showcasing its award-winning non-alcoholic beverages to national industry leaders.

Sturgeon Bay, WI — April 2026 — Luba Libations, a Wisconsin-based maker of premium zero-proof cocktails, has been selected as one of only 117 Emerging Brands for the 2026 Nourishing Change Conference, hosted by Kroger and Hy-Vee. The event takes place in Des Moines, Iowa, June 2–4, 2026, welcoming a select group from over 400 applicants to showcase brands redefining nutrition, holistic well-being, and accessible health for all.

This milestone gives Luba Libations an opportunity to spotlight its commitment to making non-alcoholic drinks that deliver great taste and quality ingredients. Luba Libations will present its award-winning all-natural cocktails to national industry leaders and connect with retailers interested in better-for-you beverages.

“At Luba Libations, we believe good drinks should bring people together, no matter the occasion,” said Christiana Trapani, co-founder. “To be recognized at the Nourishing Change Conference is a defining milestone for us. We are excited to introduce our better-for-you non-alcoholic cocktails to industry leaders and prove that zero-proof beverages can deliver a sophisticated, full-flavored experience that stands entirely on its own.”

Conference attendees will have the chance to sample Luba Libations’ ready-to-drink cocktails, thoughtfully crafted to enjoy straight or mixed. Created out of a desire for a flavorful, complex, and clean non-alcoholic cocktail, Luba Libations sets itself apart with bold flavors and real ingredients—never watered down or overly sweet.

Luba Libations has quickly earned national recognition in the non-alcoholic beverage category. Signature varieties like the Grapefruit Paloma, Cranberry Cosmopolitan, Lime Margarita, and Kyiv Mule feature real juice and better-for-you ingredients, earning Gold and Silver medals at the International Non-Alcoholic Competition and PR%F Awards.

Founded in Wisconsin by Christiana and Nic Trapani, Luba Libations honors the spirit of hospitality and shared moments inspired by the founder’s grandmother, “Grandma Luba.” Each can is crafted with the belief that good drinks should bring people together.

About Luba Libations

Founded in Sturgeon Bay, Wisconsin, Luba Libations creates premium, ready-to-drink non-alcoholic cocktails made with all-natural ingredients and bold, balanced flavor. Founded by husband-and-wife team Christiana and Nic Trapani, the brand was created to offer a zero-proof option without additives, artificial ingredients, or compromise. Learn more at drinkluba.com.