Better Than Booze Secures Major Walmart Expansion & KeHE Distribution Deal

The Nashville-based mocktail brand adds several new states to its Walmart footprint and introduces a new Tropical Variety Pack SKU, while also joining KeHE, one of the nation’s largest natural and specialty food distributors, opening the door to even broader retail distribution.

NASHVILLE, TN: Better Than Booze, the Nashville-based non-alcoholic beverage brand redefining the modern drinking experience, today announced a significant expansion of its Walmart retail presence and a new national distribution partnership with KeHE Distributors, marking two major milestones that position the brand for accelerated growth in the fast-evolving alcohol-free beverage category.

Beginning in May 2026, Better Than Booze’s bestselling Classic Mocktail Variety Pack will roll out to additional Walmart locations across Pennsylvania, Missouri, Maryland, and Virginia—expanding the brand’s retail footprint into four new states alongside its existing Walmart presence. Simultaneously, Walmart stores in South Carolina and North Carolina will begin carrying the brand’s highly anticipated Tropical Variety Pack, a brand-new SKU featuring island-inspired flavors, Passion Fruit Margarita and Peacherol Spritz, all with zero sugar and added electrolytes for a functional, better-for-you twist. Combined with its existing Walmart footprint, the expansion pushes Better Than Booze past the 550+ Walmart placement milestone nationwide.

The Walmart expansion is accompanied by an equally transformative announcement: Better Than Booze has officially partnered with KeHE Distributors. KeHE is one of North America’s largest pure-play distributors of natural, organic, specialty, and fresh products, servicing over 30,000 retail locations. Acceptance into the KeHE portfolio is widely regarded as a defining inflection point for emerging CPG brands, opening the door to a vast network of grocery, natural, and specialty retailers across the country.

“This is a landmark moment for Better Than Booze,” said Drea Groeschel, Co-founder and CEO of Better Than Booze. “Expanding our Walmart presence while simultaneously joining the KeHE family gives us two powerful engines for growth. KeHE’s distribution network is the gold standard in the industry, and pairing that with deeper Walmart penetration means we can bring our mocktails to millions of new consumers who are ready for a better way to celebrate.”

The announcements come at a time of unprecedented momentum in the non-alcoholic beverage space. According to NielsenIQ, non-alcoholic beverage sales have seen double-digit year-over-year growth, driven by a generational shift in consumer attitudes toward mindful drinking, wellness, and social inclusivity. Better Than Booze has positioned itself at the forefront of this movement with cocktail-inspired flavors crafted from premium ingredients, delivering all the sophistication of a craft cocktail with none of the alcohol.

Better Than Booze continues to build on its rapid trajectory, with products now available in a growing network of on- and off-premise retail locations across the country. With an expanded Walmart footprint and KeHE’s distribution power fueling what’s ahead, the brand is making it easier than ever for consumers seeking premium alcohol-free options to find them, wherever they shop.

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About Better Than Booze

Founded in Nashville in 2022, Better Than Booze is a trailblazing non-alcoholic beverage brand on a mission to redefine the way people drink. Crafted with premium ingredients and inspired by classic cocktails, its ready-to-drink mocktails and THC beverages are designed for those who want all the flavor and none of the compromise. Whether it’s a night out, a wellness choice, or simply a better option, the brand meets people wherever they are. With a presence in more than 1,500+ locations nationwide, Better Than Booze is leading the cultural shift toward better-tasting, alcohol-free alternatives that deliver on quality, flavor, and fun. Learn more at drinkbetterthanbooze.com or follow @betterthanbooze on Instagram.