Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Tom Holland's BERO Introduces First-Ever Shandy Product Line, Blending British Tradition With Bright New Flavors

PRESS RELEASE posted by BERO

Jun. 1, 2026 at 9:55 am

XLinkedInRedditFacebookEmail
Report Press Release
BeerNon AlcoholicNAShandyLTOLimited Edition
Non-Alcoholic BeveragesBeer Companies
  • image-01

BERO, the premium non-alcoholic beer co-founded by Tom Holland, announces the launch of its first-ever shandy line, a limited-edition seasonal release inspired by the British shandy tradition and reimagined through BERO's flavor-forward approach to beer craftsmanship. Crafted with 30% BERO Kingston Golden Pils and 70% lemonade, layered with additions of real fruit flavors, the collection represents a new expression of the BERO brand rooted in nostalgia but focused on being 100% refreshing.

Launching in a sleek new 12oz can format, the release introduces four limited-time flavors inspired by the rhythm of a summer day, with product names that move from morning through midnight, alongside vibrant new can colors reflective of each moment. Each fresh SKU blends the familiarity of classic British shandy culture with the robust, taste-driven craftsmanship that defines BERO's modern American brewing process.

Each can is designed to feel fresh, approachable, and worthy of any summer occasion. The special-edition line includes:

  • Daybreak Shandy: Lemon Lime  Fresh lemon-lime citrus over a crisp lager base. Balanced, bright, and refreshingly tart.
  • Golden Hour Shandy: Grapefruit  Vibrant pink grapefruit layered into a smooth lager for a citrus-forward pour with mellow sweetness and an easy finish.
  • Sunset Shandy: Elderflower  Delicate elderflower and bright lemon layer together. Floral, lightly sweet, and beautifully complex.
  • Midnight Shandy: Blackberry Yuzu  Ripe blackberry tartness meets the herbal edge of yuzu citrus, balanced for a bold, memorable sip.

Each flavor is crafted using BERO's Kingston Golden Pils as the base beneath the bright citrus and fruit-forward notes. The result is a refreshing take on a classic shandy that balances easy-drinking brightness with the structure and mastery expected from premium beer.

The launch marks another step in BERO's continued evolution beyond traditional expectations of non-alcoholic beer. Built on the belief that balance should never come at the expense of taste, quality, or experience, the shandy line expands the occasions, rituals, and moments where consumers can experience BERO, from daytime gatherings and sporting events to outdoor dinners and late-night celebrations.

"BERO is focused on delivering amazing flavor to meet the modern palate with premium at its core," said John Herman, Co-Founder & CEO of BERO. "We have heard from our community that they love our beer styles, but this shandy represents an opportunity to introduce our brand to new and different consumers. Still brewed with premium non-alcoholic beer as its foundation, but layering on incredible fruit flavors that make this the perfect summertime beverage. We think our core will love it, but this opens up the opportunity for non-beer drinkers alike as well."

"To be honest, I created the BERO Shandy for Z. She's never been a beer drinker, so I wanted to bring something new to the table that she could enjoy," said Tom Holland, Co-Founder of BERO. "I've always loved shandies, so exploring that style with BERO felt like the perfect next step."

Pre-sale for the limited-edition BERO Shandy begins today exclusively at berobrewing.com for Club BERO members, followed by a full online rollout starting June 8. Beginning June 14, Target will become the first national retailer to bring the Shandy to shelves nationwide, ahead of launching at many additional retailers and on-premise accounts on July 1. Wider national availability in July will include Total Wine, Sprouts, Gelsons, BevMo, Fresh Market, Hyvee, Avenue Sky Lounge and Peak With Priceless, HEI Hotels & Resorts (The Stoneleigh, The Sun Rose, and The Revere + more), Thompson Hotels, and many others.

This limited-edition drop becomes a temporary addition to BERO's core portfolio, inclusive of the Kingston Golden Pils, Noon Wheat, Edge Hill Hazy IPA, and Double Tasty West Coast Style IPA. BERO can be found nationwide at retailers including Target, Kroger, Publix, Erewhon, on Amazon, and online at berobrewing.com.

About BERO

Born in London, crafted in America, and enjoyed worldwide, BERO is the most premium non-alcoholic beer on the market and is co-created by Tom Holland and John Herman for those who never settle. With supreme ingredients and remarkable taste, our beer makes sure nothing gets in the way of savoring every moment. Because you're already chasing a life enriched – we're simply here to make it exceptional. Learn more at berobrewing.com.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • BERO
    BEROCPG Companies
    External Link Icon
    View on Nombase

Latest News

PATH Secures New Investment For International Expansion

PATH Secures New Investment For International Expansion

Taste Radio: The Private Opportunity That Could Be Worth Millions

Taste Radio: The Private Opportunity That Could Be Worth Millions

Morales Beverage Group Moves In On RNDC Indiana Assets

Morales Beverage Group Moves In On RNDC Indiana Assets

SPONSORED POST
Why the Future of Functional Beverages Is Defined by Consumer Experience

Why the Future of Functional Beverages Is Defined by Consumer Experience

Marketplace

Contract Brewing Available in Metro Washington DC

Contract Brewing Available in Metro Washington DC

View All|Post a Listing

Featured Jobs

Assistant Brewer - Lucky Luke Brewing Co

Assistant Brewer - Lucky Luke Brewing Co

Brewery Operator - 3rd Shift - New Holland Brewing Co. LLC

Brewery Operator - 3rd Shift - New Holland Brewing...

Area Sales Manager - Long Island, NY - Good Boy Vodka

Area Sales Manager - Long Island, NY - Good Boy Vo...

Business Development Team Leader Metro-NY - Next In Natural / Chameleon Coffee

Business Development Team Leader Metro-NY - Next I...

Digital Marketing Coordinator - Three Taverns Craft Brewery

Digital Marketing Coordinator - Three Taverns Craf...

Area Sales Manager - New Jersey - Good Boy Vodka

Area Sales Manager - New Jersey - Good Boy Vodka

View All Jobs|Post a Job

More News

Finnish Long Drink Cuts Sales Roles After Mark Anthony Acquisition

Finnish Long Drink Cuts Sales Roles After Mark Anthony Acquisition

Inside Axum Capital Partners’ Health And Wellness Investment Approach

Inside Axum Capital Partners’ Health And Wellness Investment Approach

New Beverages: Protein Gains From David, Jocko & VKTRY; Sunny D Gets Spooky

New Beverages: Protein Gains From David, Jocko & VKTRY; Sunny D Gets Spooky

Marketing: Pure Leaf Tea Takes a Break with Amanda Anisimova; Monster’s Pro Soccer Deal

Marketing: Pure Leaf Tea Takes a Break with Amanda Anisimova; Monster’s Pro Soccer Deal

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Regional Chain Director - Central States - Outlaw Light - Outlaw Light
  • National On-Premise Accounts Director - Good Boy Vodka - Good Boy Vodka
  • Area Sales Manager - Philadelphia, PA / Delaware - Good Boy Vodka - Good Boy Vodka
  • Regional Chain Director - Midwest - Outlaw Light - Outlaw Light
  • Business Development Manager-Midwest - Asterisk Imports - Asterisk Imports
  • Sales Representative Roles - Wayfinder Beer - Wayfinder Beer
  • DSD Sales Positions, Sales Directors - Smilez Energy Drink - Smilez Energy Drink
View AllPost a Job

Recent Articles

  • Newswire
  • Features
  • Spirits
  • Beer
  1. The Cycle Earns Permanent Placement at Sprouts Farmers Market Nationwide
  2. Kick Fizz Hemp Beverages Enter North Carolina
  3. Bruz Beers to Open New Location in Golden and Close Bruz Off Fax
  4. Southern Sweet Tea Company Expands Real-Brewed Iced Tea Lineup to 13 Flavors, Fueling Retail Growth in Clean-Label Category
  5. Oval Coffee Roasters Launches Six Specialty Coffee SKUs at 45 Lowes Foods Locations Across the Carolinas
  6. FOND Regenerative Releases First Impact Report, Doubling Down on Commitment to Regenerative Food System
  7. Cure Hydration Accelerates Retail Expansion with Walmart Launch
  1. PATH Secures New Investment For International Expansion
  2. Taste Radio: The Private Opportunity That Could Be Worth Millions
  3. Morales Beverage Group Moves In On RNDC Indiana Assets
  4. Finnish Long Drink Cuts Sales Roles After Mark Anthony Acquisition
  5. Inside Axum Capital Partners’ Health And Wellness Investment Approach
  6. New Beverages: Protein Gains From David, Jocko & VKTRY; Sunny D Gets Spooky
  7. Marketing: Pure Leaf Tea Takes a Break with Amanda Anisimova; Monster’s Pro Soccer Deal
  1. Morales Beverage Group Moves In On RNDC Indiana Assets
  2. Finnish Long Drink Cuts Sales Roles After Mark Anthony Acquisition
  3. Pernod Ricard Leans Into RTDs as It Navigates a Down Year
  4. Verlaine’s Lychee Martini Tests 25 Years Of NYC Bar Cred As It Breaks Into New Markets
  5. Gulf Distributing Hires First Spirits Director to Grow Division
  6. The Death of Traditional ‘Trading Up’: RTDs Lead New Premiumization Wave
  7. Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up
  1. Insider’s Week in Beer: 🍺 Kegger at Nik’s House
  2. Press Clips: Rogue’s IP Bidders, Bero’s On-Premise Play and the NBWA’s Presidential Speaker Announcement
  3. Sierra Nevada Arms Wholesalers With ‘License to Sell’ in Fight Against Craft Beer Declines; Refreshed Packaging to Roll in 2027
  4. Morales Beverage Group Signs LOI to Acquire RNDC Indiana Assets
  5. Several Long Drink Sales Team Members to be Laid Off in Wake of Mark Anthony Acquisition
  6. Beer Leading Consistent Declines Thru Mid-August, per NIQ Weekly Scans
  7. Brewbound Live 2026 Pitch Slam Expands Eligibility: Applications Are Now Open
View All|Submit News

Promoted PR Posts

FORM Launches AI POSM Recognition, Giving Food & Beverage Brands Instant Visibility Into In-Store Displays and Promotions

FORM Launches AI POSM Recognition, Giving Food & Beverage Brands Instant Visibility Into In-Store Displays and Promotions

BODi Expands Retail Presence with Shakeology Now Available at The Vitamin Shoppe Nationwide; Launches New Flavor

Good Game by T-Pain Expands Circle K Florida Distribution as Retail Momentum Accelerates

Good Game by T-Pain Expands Circle K Florida Distribution as Retail Momentum Accelerates

McMann & Tate Cocktail Co. Introduces the New Botanical Bitters Collection

McMann & Tate Cocktail Co. Introduces the New Botanical Bitters Collection

RYTHM Introduces Lifted Lemon, a New THC Twist on Iced Tea and Lemonade

RYTHM Introduces Lifted Lemon, a New THC Twist on Iced Tea and Lemonade

Good Game by T-Pain Expands Southeast and Midwest Presence with MAPCO Rollout

Good Game by T-Pain Expands Southeast and Midwest Presence with MAPCO Rollout

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase