Natalie’s Juice Company Expands Midwest Retail Presence with Hy-Vee Supermarket Launch

Fort Pierce, FL – May 28, 2026: Natalie’s Orchid Island Juice Company, part of the Perricone Farms family, today announced a new retail expansion with Hy-Vee supermarkets, bringing Natalie’s premium juices and lemonades to approximately 225 Hy-Vee locations across the Midwest. Beginning May 28, shoppers in eight states will be able to find Natalie’s signature pink-cap bottles in the refrigerated juice section.

The rollout includes a robust lineup of Natalie’s best-selling and customer-favorite products in both 12oz and 56oz formats. Items launching at Hy-Vee include 12oz Orange Juice, Tangerine, Blood Orange, Orange Beet, Natural Lemonade, Strawberry Lemonade, and Guava Lemonade, as well as 56oz Orange Juice, Natural Lemonade, and Strawberry Lemonade.

“We’re excited to expand Natalie’s presence at Hy-Vee and bring our squeezed-fresh juices to even more Midwest families,” said Ashley Sommer, Vice President of Marketing at Natalie’s Orchid Island Juice Company. “Hy-Vee is a strong retail partner for us because it shares our commitment to quality, fresh taste, and products that shoppers can feel good about bringing home. We’re especially thrilled to invite customers to look for the pink cap and enjoy Natalie’s across a wider region.”

Hy-Vee operates more than 280 retail supermarkets across eight Midwestern states, including Illinois, Iowa, Kansas, Minnesota, Missouri, Nebraska, South Dakota, and Wisconsin, giving Natalie’s an important opportunity to deepen its regional retail footprint and introduce more shoppers to the brand’s clean-label juice portfolio.

Natalie’s juices are crafted with the brand’s signature commitment to quality, using carefully selected fruit and vegetables and a minimally processed approach designed to preserve flavor and freshness. The Hy-Vee launch marks another step in Natalie’s continued retail growth and its mission to make premium juice more accessible to households across the country.

About Natalie’s Orchid Island Juice Company

Founded in 1989, Natalie’s Orchid Island Juice Company produces small-batch juices made with high-quality ingredients. Natalie’s is dedicated to creating a world-class product, and their award-winning portfolio has been recognized by Good Housekeeping, Bon Appétit, Woman’s Day, and Clean Eating magazine. Natalie’s juices are never from concentrate and contain no artificial preservatives or flavors. Products are available nationwide in the refrigerated juice section of major retailers across the U.S., with distribution in more than 40 countries worldwide.

About Hy-Vee

Hy-Vee, Inc. is an employee-owned corporation operating more than 560 business units across nine Midwestern states with sales of more than $14 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise, and superior customer service. Hy-Vee was recently named one of the top grocery stores in America by USA TODAY. The company’s more than 70,000 employees provide “A Helpful Smile in Every Aisle” to customers every day.