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BevNETPress Releases

Altamar Brands Launches Probitas Green Label Blended Rum

PRESS RELEASE posted by Altamar Brands

Jun. 23, 2026 at 9:15 am

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Corona del Mar, CA (June 23, 2026) – Probitas, the award-winning white blended rum which has set a new gold standard for white rum used in cocktails, has launched a new Green Label Blended Rum. Like Probitas White, Green Label comes from two of the most iconic distilleries in two of the most respected islands in the Caribbean for rum making – Foursquare Rum Distillery in Barbados and Hampden Estate in Jamaica.

The new expression is a blend of three distinct rums, blended by Master Distiller and Master Blender Richard Seale of Foursquare Rum Distillery in Barbados. The components include unaged double retort pot still rum from Hampden Estate in Jamaica, along with unaged twin-column Coffey still rum, unaged double-retort pot still rum, and two-year aged double-retort pot still rum, all from Foursquare Rum Distillery in Barbados. The Green Label also includes caramel made by Richard at Foursquare in Barbados that is produced through a process of superheating sugar, while leaving zero residual sweetness.

Probitas Green Label Tasting Notes

  • Aroma: rich figs, fresh caramel, brown butter and vanilla, layered with hints of pineapple, orange peel, coconut, overripe banana, and a subtle grassy note
  • Palate: bold and complex, but surprisingly easy considering its proof. Notes of brown sugar and caramelized pineapple with layered tannins, giving way to a bright and almost citrus-forward finish

Probitas Green Label plays well in traditional cocktails, and especially with bold and intense tropical cocktails.

“The newest release from Probitas has somehow managed to fill an unexpected gap in every rum bar’s backbar,” said Joe Mele of Coastal Kitchen & Daiquiri Bar in Bayshore, Long Island.

“Probitas Green Label is an incredibly flavor-packed, pure expression of Barbados and Jamaica. The higher proof and rich molasses notes allow for it to hold its own in place of whiskey in classics like an Old Fashioned and Sazerac, while still staying light enough on its feet to put forth incredible Daiquiris. Mix this into your secret mai-tai specs, your house rum blends, and anywhere else you can. Outstanding.”

“I love mixing up cocktails with Probitas Green Label because it’s an incredibly versatile rum with a depth of flavor that shines on its own in a simple Daiquiri, but also in cocktails with big, bold flavors like a Negroni or a Corn 'n' Oil,” said Pepper Stashek, Bar Kabawa, in New York City.

Probitas Green Blended Rum was distilled, matured, blended, and bottled entirely in the Caribbean. No sugar, nor neutral/multi-column spirit added. The expression was bottled at 57% ABV (114 proof) and is now available throughout the U.S. and online for the suggested retail price of $34.99.

For more information, please visit Probitas on Instagram.

About Altamar Brands LLC

Founded in 2005 by W. L. Lyons Brown, III, Altamar Brands is a small, entrepreneurial outfit founded to develop and import esoteric, artisanal spirits brands that offer unique and distinctive production stories in their respective categories. They include: Elvelo Tequila, Foursquare Rum, High n’ Wicked Whiskeys, Kubler Absinthe, Lágrimas del Valle Tequila, Probitas Rum, Right Gin, and R.L. Seale’s Barbados Rum.

With Cocktailing, Quality Bests Quantity.

# # #

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