Josh Cellars Celebrates America 250 with New Charity Partnership + Summer Programming

America’s #1 premium wine, Josh Cellars, is marking America’s 250th anniversary with a new multi-year charity partnership and nationwide programming rooted in gratitude, community, and neighborly love.

Founded as a tribute from a son to his father—a military veteran and volunteer firefighter—Josh Cellars has always been grounded in the values of hard work, family, and giving back. To date, the brand has donated about $2 million to charitable causes.

Josh Cellars is entering a new partnership with the Gary Sinise Foundation to support veterans and first responders nationwide. The partnership will come to life through a combination of charitable giving, national programming, and community-based initiatives, including a $1 donation for every bottle sold, up to $100,000, from May 1–July 31, 2026.

Josh Cellars is bringing the partnership to life through local, community-driven action. Ahead of Firefighters Appreciation Day, the Gary Sinise Foundation recently awarded a grant, funded by Josh Cellars’ donation, to a firehouse in Stephentown, NY—near founder Joseph Carr’s hometown of Berlin—to help support essential equipment and important training.

The brand will continue this effort throughout the year, including participation in the Gary Sinise Foundation Gala (in Nashville on June 27) and supporting three additional community grants, with the next activation supporting a firehouse near Nashville, TN.

“This is a full-circle moment,” said Joseph Carr, Founder of Josh Cellars. “My father was a volunteer firefighter, and it’s an honor to support the communities that mean so much to our family and this country—this year and always.”

To amplify the America 250 campaign nationwide, Josh Cellars is rolling out a fully integrated effort centered on “Celebrating 250 Years of Neighborly Love.” The campaign, which will include a new digital spot directed by Josh McGowan and produced by the Tombras Studios production company, will run across CTV and YouTube beginning mid-May. Retail and e-commerce activations will also run, with key POS materials and patriotic displays in major retailers across the U.S. On the digital front, Pinterest and shoppable recipe advertising aimed at those looking to entertain this summer will connect with shoppers before they even enter the store.

Consumers can celebrate America 250 all summer long with Josh Cellars’ newest innovation, Seaswept Sparkling—a bright, easy-drinking sparkling option for daytime social occasions. Visit JoshCellars.com for additional details.