Meet the Mixer Made for Modern Drinking: Owl's Brew Functional Non-Alcoholic Mixers

As Consumers Move Between Alcoholic and Non-Alcoholic Drinks, Owl's Brew Launches Functional Non-Alcoholic Mixers Designed for Both

Stamford, CT (June 23, 2026) — Owl's Brew, the female-founded beverage company behind Spiked Pop and the Drink Wise™ movement, is expanding into a new category with the launch of Functional Non-Alcoholic Mixers—elevated cocktail and mocktail mixers made with real fruit juice, botanicals, tea, and ingredients that do more than taste good.

As consumers increasingly seek better ingredients and more flexibility in how they drink, Owl's Brew is bringing its signature approach to a category long dominated by artificial flavors, excessive sugar, and ingredient labels that read more like a chemistry experiment than a recipe.

This new line is a modern take on the products that started it all for Owl’s Brew, and the brand is uniquely poised to offer wellness-minded and bartender-approved mixers that work at home. Previously, Jennie Ripps, Beverage Developer and Co-Founder of Owl’s Brew, created botanical and tea-based beverage programs for The Edition Hotel, Momofuku, Pastis, and Scarpetta, among others, while also creating wellness-based beverage programs for retailers like Sweetgreen and Juice Press.

Ripps shared, “We approach everything we make at Owl’s Brew with craft and care. We’re using plants, botanicals, tea, and real juices to create incredible flavor while making it easier than ever to craft a great drink with benefits. Consumers are paying more attention than ever to what’s in their glass, and we want to overdeliver on both flavor and function.”

The new Functional Non-Alcoholic Mixers are crafted with real, recognizable ingredients, including hibiscus, green tea, L-Theanine, vitamin C, and fruit juice to create complex, cocktail-bar-quality drinks in seconds. Whether paired with tequila, vodka, gin, mezcal, or sparkling water, each mixer delivers a premium experience with minimal effort.

The launch reflects a broader shift toward moderation, ingredient transparency, and more personalized drinking occasions.

“We’re seeing consumers move seamlessly between cocktails and non-alcoholic drinks, often on the same occasion,” said Maria Littlefield, CMO and Co-Founder of Owl's Brew. “These mixers were designed for that reality. They’re flexible, flavor-forward, and intentionally crafted so people never have to choose between better ingredients and a great-tasting drink.”

Containing 6g of sugar or less per serving, Owl's Brew Functional Non-Alcoholic Mixers are launching in four flavors:

• Habanero Margarita Mixer
• Watermelon Margarita Mixer
• Hibiscus Cosmo Mixer
• Pineapple Coconut Mixer

Product Details:

• 8 oz cans (4-packs) — SRP $8.99
• 750mL bottles

Functional Non-Alcoholic Mixers are now available on Amazon, with the TikTok Shop and Owl’s Brew shop at ShopOwlsBrew.com coming soon.

About Owl's Brew

Founded by Jennie Ripps and Maria Littlefield, Owl's Brew creates beverages for people who want to Drink Wise™. Known for pioneering better-for-you cocktails made with real ingredients, fruit juice, and botanicals, the brand has built a loyal following by proving that cleaner ingredients and bold flavor can coexist. Owl’s Brew contains no additives, artificial flavors, or shortcuts—creating a wellness-ish approach to drinking that feels elevated yet approachable.

Today, Owl's Brew products can be found in leading retailers nationwide as well as iconic destinations including Yankee Stadium, SoFi Stadium, Highmark Stadium, KeyBank Center, Disney World, Epcot, TAO Group venues, LDV Hospitality properties, and more. From Spiked Pop to functional mixers, Owl's Brew continues to redefine what modern drinking looks like—one ingredient-forward beverage at a time.

Learn more at theowlsbrew.com and follow @theowlsbrew. #DrinkWise

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