Badger Bevs Expands Distribution With Allied Beverage Group, Strengthening Presence in NJ

Badger Bevs, the premium cocktail mixer trusted by leading bars, restaurants, and hospitality groups nationwide, is continuing its rapid national expansion through a new distribution partnership with Allied Beverage Group, the largest wine, spirits, and beverage distributor in New Jersey.

The partnership marks another significant step in Badger's continued growth, expanding the brand's presence in one of the country's most influential hospitality markets. Through Allied's extensive statewide network, Badger will become more readily available to restaurants, bars, hotels, country clubs, and retailers across New Jersey.

"Partnering with Allied is an exciting next chapter for Badger in New Jersey," said Founder David Vogel. "As demand for premium mixers continues to grow, we're focused on working with distributor partners who provide best-in-class service and assortment for their customers. Allied has built an incredible reputation throughout New Jersey, and we're thrilled to have them representing the brand."

The Allied partnership comes amid a breakout year for the brand. In 2026, Badger expanded its portfolio with the launch of Sparkling Celery Cucumber and Sparkling Yuzu Lime, while also introducing new 750mL bottles of Club Soda, Tonic Water, and Ginger Beer to better support high-volume beverage programs.

Badger has also received broad recognition from both industry professionals and consumers alike. This year, the brand was named U.S. Mixer of the Year by the New York International Spirits Competition, where every mixer in its portfolio earned a medal, including Double Gold honors for Club Soda and Ginger Beer. At the SIP Awards—the industry's premier competition judged exclusively by consumers—every Badger mixer was once again recognized, earning eight medals across the portfolio, including Platinum awards for Sparkling Blood Orange and Ginger Beer and the competition's Innovation Award for Sparkling Celery Cucumber.

Together, the honors underscore Badger's growing reputation among both hospitality professionals and cocktail drinkers, while reinforcing the increasing recognition of premium mixers as a category deserving the same level of craftsmanship and evaluation as the spirits they accompany.

As demand for premium cocktail ingredients continues to rise, Badger remains focused on supporting beverage professionals with thoughtfully designed products that elevate every drink—from classic highballs to the industry's most innovative cocktail programs.

About Badger Bevs

Created by founder David Vogel, Badger Bevs is a line of premium cocktail mixers founded on the belief that mixers are just as important as the spirits they accompany. The brand launched in 2022 with three core mixers—Ginger Beer, Tonic Water, and Club Soda—and has since expanded its portfolio to include Ginger Ale, Sparkling Blood Orange, Sparkling Grapefruit, Sparkling Celery Cucumber, and Sparkling Yuzu Lime. Crafted with the finest natural ingredients sourced from around the globe and proudly produced in the USA, Badger Bevs boasts one of the highest carbonation levels in the category, delivering mixers designed to complement top-shelf spirits while standing on their own as exceptional beverages.