Jumex Expands Portfolio with Reduced-Sugar Nectar Line to Meet Evolving Consumer Needs

Jumex Reduced™ delivers the brand's signature fruit nectar flavors with 50% less sugar than its traditional nectars.

SAN ANTONIO (July 31, 2026) — Jumex®, a leading fruit nectar brand, today announced the national rollout of its newest product innovation: Jumex Reduced™. Formulated with 50% less sugar than the brand’s traditional nectars, the new line is available in the brand’s core flavors—Mango, Guava, Peach, and Strawberry Banana—delivering the authentic, fruit-forward taste Jumex is known for.

“As consumer preferences continue to evolve, Jumex is committed to delivering innovations that keep our portfolio relevant while helping retailers meet changing shopper needs,” said Edgar R. Vargas, Growth Director at Vilore Foods. “Jumex Reduced gives consumers another way to enjoy the flavors they love from a brand they trust, while creating incremental growth opportunities for our retail partners.”

Jumex Reduced broadens the Jumex portfolio by serving longtime fans of the brand alongside consumers seeking new beverage choices that better align with their lifestyles. By bringing the brand’s signature fruit nectar experience to a wider audience, the line creates an additional entry point into the category while reinforcing Jumex’s commitment to evolving with its consumers. Designed for everyday occasions, Jumex Reduced can be enjoyed alongside lunch or dinner or conveniently on the go.

Jumex Reduced is now available at Walmart stores nationwide and through Instacart. Retailers interested in carrying the line can leverage Vilore Foods’ extensive national distribution network.

About Jumex®

Jumex® is a leading name in the beverage industry, renowned for its commitment to creating delicious and high-quality fruit products. Since its inception in 1961, Jumex® has dedicated itself to delivering a wide variety of juices and nectars that cater to all tastes and preferences. From its legendary beginnings with its iconic blue can, Jumex® has evolved into a global powerhouse with a diverse lineup encompassing tropical nectars, aguas frescas, and innovative wellness-focused hydration lines.

About Vilore® Foods

Since 1982, Vilore® Foods has been a trusted partner in the global food market, specializing in the import, distribution, and brand development of culturally connected consumer products. Headquartered in San Antonio, TX, Vilore® represents a dynamic portfolio that includes beloved Hispanic brands like La Costeña®, Jumex®, and Totis®, and serves as a strategic distribution partner for global names.

With over four decades of expertise, Vilore® Foods offers a robust national distribution network, strong retail partnerships, and an expanding digital presence, redefining what it means to bring Hispanic heritage brands to today’s modern, multicultural consumer at scale. From navigating complex supply chains to providing secure storage and reliable delivery, Vilore® is committed to helping partners streamline operations, expand their reach, and grow their business.

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