• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Laird Superfood Expands at Walmart with Coffee and Creamer

info_outline PRESS RELEASE posted by Laird Superfood

Aug. 5, 2026 at 3:00 pm

X LinkedIn Reddit Facebook Email
Report Press Release
Non-Alcoholic Beverages
  • image-01

Laird Superfood Launches Perform and Focus Coffee + Protein Creamer at Walmart Stores Across the Country

Boulder, Colo. — August 4, 2026 — Laird Superfood, Inc. (NYSE American: LSF), a leader in functional coffee, creamers, and superfood products made with simple, minimally processed ingredients, has expanded its retail presence across Walmart locations in the United States. Laird Superfood's Perform Coffee, Focus Coffee, and K-Cups of both flavors are now on shelves, alongside the brand's newest product, Protein Creamer with Lion's Mane + CognatiQ®. The rollout spans more than 1,000 doors nationwide.

“Our mission remains to make functional and delicious everyday products accessible for everyone,” said co-founders Laird Hamilton and Gabby Reece. “The standard is ingredients we would have in our own home and give to our family. Now, with Walmart, that continues.”

Laird Superfood Perform Coffee

Perform Coffee is coffee unleashed. It begins with beans grown at high altitude in the Peruvian mountains, hand-picked at peak ripeness and perfectly roasted to a medium roast profile. After the beans are expertly ground, Laird Superfood adds a proprietary mix of organic functional mushroom extracts — from chaga, lion's mane, maitake, and cordyceps — traditionally valued for their adaptogenic properties. The result is a cup that supercharges the morning, delivers a delicious source of caffeine and antioxidants, and helps drinkers launch their best selves. The adaptogens are undetectable in taste, but the body feels them. Perform Coffee is also available at Walmart in K-Cups.

Laird Superfood Focus Coffee

Focus Coffee is coffee, curated. It begins with high-altitude grown, hand-picked Peruvian coffee beans, carefully roasted and ground for a full flavor and mellow body. Laird Superfood then blends in functional extracts of lion's mane mushroom and coffee cherry, along with rhodiola, a powerful root traditionally valued for helping the body manage stress. The result is a cup that elevates the morning and sharpens focus for the day ahead, with just the right amount of adaptogens working quietly behind the scenes. Focus Coffee is also available at Walmart in K-Cups.

Laird Superfood Protein Creamer

Protein Creamer is creamer, supercharged. It begins with a base of coconut milk powder, rich in energizing MCTs. Laird Superfood then adds a plant-based protein blend of pea, hemp and pumpkin seeds, delivering 12 grams of protein per serving. Functional benefits are brought by lion’s mane mushroom, traditionally valued for focus and clarity; coffee fruit extract by CognatiQ®, studied for its ability to support sustained alertness; and Aquamin®, a seaweed-derived mineral complex that provides bioavailable calcium and more than 72 trace minerals. The result is a smooth, creamy cup that provides lasting mental and physical energy for whatever the day brings your way.

About Laird Superfood®

Laird Superfood is a minimally processed food brand dedicated to fueling active lifestyles with superfood products that support energy, endurance, and overall well-being. Co-founded by world-renowned big wave surfer Laird Hamilton in 2015 and selling its first products in 2016, the brand was born from his personal mission to find a better morning routine that could improve and sustain his performance while out catching waves. Alongside his co-founder, wife, former professional beach volleyball legend, bestselling author, and fitness icon Gabby Reece, the brand has expanded from superfood creamers to offer instant lattes, coffees, bars, prebiotic daily greens, and more. Laird Superfood is committed to offering simple ingredients and minimally processed foods that can help fuel people from sunrise to sunset.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • Laird Superfood Inc
    Laird Superfood IncCPG Companies
    External Link Icon
    View on Nombase

Latest News

The State of Bev-Alc Distribution: RNDC Bankruptcy Reshapes Middle Tier

The State of Bev-Alc Distribution: RNDC Bankruptcy Reshapes Middle Tier

Primo Brands’ Premium Water Sales Jump 30% in Q2, But Margins Tighten

Primo Brands’ Premium Water Sales Jump 30% in Q2, But Margins Tighten

Distribution: Walmart Brings Mitra9 Kava Drinks Online; Javvy, Laird Functional Coffees to Stores

Distribution: Walmart Brings Mitra9 Kava Drinks Online; Javvy, Laird Functional Coffees to Stores

SPONSORED POST
Why the Future of Functional Beverages Is Defined by Consumer Experience

Why the Future of Functional Beverages Is Defined by Consumer Experience

Marketplace

Contract Manufacturing & Packaging Services - Portland, Maine Area

Contract Manufacturing & Packaging Services - P...

View All|Post a Listing

Featured Jobs

Head Brewer - Lucky Luke Brewing Co

Head Brewer - Lucky Luke Brewing Co

Sales Represenative - Bluebird Hardwater

Sales Represenative - Bluebird Hardwater

State Manager - MN - Good Boy Vodka

State Manager - MN - Good Boy Vodka

Account Manager- SpikedAde- Metro Boston - Spiked Ade

Account Manager- SpikedAde- Metro Boston - Spik...

Assistant Brewer - Lucky Luke Brewing Co

Assistant Brewer - Lucky Luke Brewing Co

Account Manager- Southern NJ - Spiked Ade

Account Manager- Southern NJ - Spiked Ade

View All Jobs|Post a Job

More News

Investors Double Down On Uncle Arnie’s Two-Track THC Approach

Investors Double Down On Uncle Arnie’s Two-Track THC Approach

Celtic Sea Salt Turns Its Trace Minerals Into a Hydration Beverage Play

Celtic Sea Salt Turns Its Trace Minerals Into a Hydration Beverage Play

BellRing Brands’ Premier Protein RTDs Up 6%; Co. Targets ‘Stronger Profit Trajectory’

BellRing Brands’ Premier Protein RTDs Up 6%; Co. Targets ‘Stronger Profit Trajectory’

Southwest Distributor Hensley Beverage Appoints New President; Andy McCain Remains CEO

Southwest Distributor Hensley Beverage Appoints New President; Andy McCain Remains CEO

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Cidermaker - Yonder Cider Co. - Yonder Cider Co.
  • Regional Sales Manager - West - Owls Brew - Owls Brew
  • Packaging Manager - The Olde Mecklenburg Brewery - The Olde Mecklenburg Brewery
  • Manufacturing Supervisor - Berkeley Yeast - Berkeley Yeast
  • Business Development Manager - REV Copack - REV Copack
  • Shift Brewer - Rusty Rail Brewing Company - Rusty Rail Brewing Company
  • Lead Brewer- Part Time - Stanford University - Stanford University
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. The State of Bev-Alc Distribution: RNDC Bankruptcy Reshapes Middle Tier
  2. Primo Brands’ Premium Water Sales Jump 30% in Q2, But Margins Tighten
  3. Distribution: Walmart Brings Mitra9 Kava Drinks Online; Javvy, Laird Functional Coffees to Stores
  4. Investors Double Down On Uncle Arnie’s Two-Track THC Approach
  5. Celtic Sea Salt Turns Its Trace Minerals Into a Hydration Beverage Play
  6. BellRing Brands’ Premier Protein RTDs Up 6%; Co. Targets ‘Stronger Profit Trajectory’
  7. Southwest Distributor Hensley Beverage Appoints New President; Andy McCain Remains CEO
  1. Quilceda Creek acquires full ownership of historic Champoux Vineyard
  2. Laird Superfood Expands at Walmart with Coffee and Creamer
  3. ShineWater Kids Drink Boxes Expand to All Harris Teeter Stores
  4. Wildwonder Adds Apple Yuzu: Where the Orchard Meets Japanese Citrus
  5. Farmana Launches With a Food-First Approach to Functional Nutrition, Challenging Supplement Complexity
  6. Jumex Expands Portfolio with Reduced-Sugar Nectar Line to Meet Evolving Consumer Needs
  7. Branch & Barrel Distilling Releases Award-Winning 5-Year Bourbon Batch 35
  1. The State of Bev-Alc Distribution: RNDC Bankruptcy Reshapes Middle Tier
  2. Minute Maid Spiked Enters Hard Tea
  3. NIQ: Vodka RTDs Are the Category’s Best Recruitment Tool as Core Sales Slide
  4. Anheuser-Busch InBev Says Cutwater Is on Track for $1B as Spirits Gain Share
  5. Suppliers Face Steep Losses as RNDC Enters Chapter 11
  6. Brown-Forman Shuts Down Sazerac Bid Again
  7. RNDC Files For Chapter 11 Bankruptcy
  1. Heimark Distributing Strikes Deal for Alford Distributing in Southern California
  2. Press Clips: Openings & Closings, More Apple Beer & the World Cup’s 2M Case Effect
  3. Investors Double Down On Uncle Arnie’s Two-Track THC Approach
  4. June Beer Industry Supply Declined YoY; Losses Eased Compared to May, per BI
  5. Off-Premise Declines Consistent Through Late July, per NIQ Weekly Scans
  6. Cann Launches Dwyane Wade Golf-Themed Flavor
  7. Under Sazerac, Minute Maid Spiked Chases Hard Tea’s Shift To Spirits
View All|Submit News

Promoted PR Posts

PH Beverages Launches Ginie Premium Ready-to-Drink Gin Cocktail in New Jersey

PH Beverages Launches Ginie Premium Ready-to-Drink Gin Cocktail in New Jersey

Ola Mate Expands Into Wegmans Stores Across the Northeast and Mid-Atlantic

Ola Mate Expands Into Wegmans Stores Across the Northeast and Mid-Atlantic

Founder Warren Ezra Achieves Amazon #1 Best Seller Status with New CPG Founder Book

Founder Warren Ezra Achieves Amazon #1 Best Seller Status with New CPG Founder Book

öl brew Launches the First All-Natural, 50-Calorie Flavored Malt Beverage

öl brew Launches the First All-Natural, 50-Calorie Flavored Malt Beverage

Novo Fogo Names Matt Follis Vice President of Sales

Novo Fogo Names Matt Follis Vice President of Sales

SqueakyWheel: Nobody Needed Another Hard Seltzer. So We Didn’t Make One.

SqueakyWheel: Nobody Needed Another Hard Seltzer. So We Didn’t Make One.

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙