good2grow Partners with Macy’s for the 100th Macy’s Thanksgiving Day Parade with the Launch of a National Sweepstakes

Executive Summary:

• good2grow is partnering with the Macy’s Thanksgiving Day Parade®, which is celebrating its 100th march this November
• The brand is launching a nationwide sweepstakes to send a family of four to New York City to experience the beloved holiday’s centennial march in person
• The collaboration is the latest addition to good2grow’s growing portfolio of experiential partnerships

ATLANTA (August 31, 2026) – good2grow, a leading beverage and snack brand for kids, is making even more smiles this holiday season as an official partner of the Macy’s Thanksgiving Day Parade®, celebrating its 100th march this November. To bring the partnership to life, the brand is launching a nationwide sweepstakes that will send one lucky family of four to New York City to experience the iconic spectacle’s centennial celebration in person on Thursday, Nov. 26.

ABOUT THE SWEEPSTAKES

The sweepstakes gives families the chance to win a prize package worth approximately $5,000, including roundtrip airfare, hotel accommodations and four grandstand tickets to view the 100th Macy’s Thanksgiving Day Parade at Macy’s Herald Square. Families can enter at no cost for their chance to win by visiting good2growsweepstakes.com from Sept. 1 through Oct. 31.

“We can’t wait to give one lucky family the opportunity to experience the 100th march of one of the country’s most beloved holiday traditions in person,” said Gunnar Olson, CEO of good2grow. “At good2grow, we’re always looking for meaningful ways to connect our fans to our brand beyond just our products. Macy’s Thanksgiving Day Parade has been bringing families together for generations, making it a natural fit.”

good2grow PARTNERSHIPS

The collaboration marks the latest addition to good2grow’s expanding portfolio of experiential partnerships, which includes Hot Wheels Monster Trucks Live. As an official partner of the Macy’s Thanksgiving Day Parade, good2grow continues creating memorable moments for families beyond the grocery aisle and complements its lineup of better-for-you beverages and snacks featuring hundreds of collectible 3D character tops inspired by kids’ favorite entertainment brands.

For official sweepstakes rules and entry details, visit good2growsweepstakes.com. To learn more about good2grow, visit good2grow.com and follow the brand on Instagram, Facebook and TikTok.

About good2grow

good2grow® inspires kids to eat and drink healthier with an innovative line of better-for-them beverages and snacks. The brand makes smiles for parents and kids alike by combining fun and nutrition, with hundreds of collectable 3D character tops from the hottest names in children’s entertainment, including Disney™, Universal™, Hasbro™, Nickelodeon™, Warner Bros™ and many more. Parents love that the packaging is reusable, dishwasher-safe and BPA-free, and that the products contain no artificial colors or flavors. good2grow is available nationally at retailers including Target™, Walmart™, Kwik Trip™, Walgreens™, and CVS™. For more information on the brand and to find a store near you, visit good2grow.com and follow the brand on Instagram, Facebook and TikTok.

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