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BevNETPress Releases

Destilería Serrallés Announces New CEO

PRESS RELEASE posted by Destilería Serrallés, Inc.

Sep. 16, 2026 at 2:23 pm

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PUERTO RICO - Destilería Serrallés, Inc. announced the appointment of Martin Guzman as Chief Executive Officer of the company and its subsidiaries.

Guzman brings more than two decades of experience leading global organizations, executing growth strategies. Throughout his career, he leads operations across North America, Europe, Latin America, the Caribbean, Asia, the Middle East and Africa.

“Martin’s arrival marks a new chapter in the history of Destilería Serrallés. His international experience and broad business perspective complement the strength of our organization, supporting the continued execution of our growth strategy and the advancement of our brands. His leadership will help us build on our accomplishments while preserving the legacy and values that have distinguished Serrallés for generations,” said the Board of Directors of Destilería Serrallés.

About Destilería Serrallés, Inc.

Founded in 1865 in Ponce, Puerto Rico, Destilería Serrallés is one of the oldest family-owned companies in the Americas, with a rum-making tradition spanning more than 160 years and six generations. Renowned worldwide for crafting premium rums, the distillery produces its flagship brand, Don Q, the number-one-selling rum in Puerto Rico and one of the most awarded labels in the industry.

Throughout its history, Serrallés has masterfully combined heritage, innovation, and rigorous distillation and aging processes to produce high-quality rums that capture the excellence and character of the island.

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