Best Day Brewing is the Perfect Game Day Pairing

SAUSALITO, Calif. — Sept. 18, 2026 — Best Day Brewing, the second largest independent non-alcoholic (NA) craft brewer in the country, today announced new partnerships with two major college athletics programs: University of Washington (UW) and University of Virginia (UVA). The dual announcement signifies Best Day’s expansion into collegiate sponsorships, bringing full-flavored NA beer to two of the country's most passionate fan bases for the 2026-27 season.

“College football is an all-day occasion, and that’s exactly where Best Day belongs,” said Tate Huffard, founder and CEO of Best Day Brewing. “Whether it’s your 10 a.m. beer, your fourth-quarter beer, or anything in between, we’ll be there for the fans. We’re excited to partner with UVA and Washington and to keep building Best Day’s presence in college athletics.”

University of Washington Athletics

As part of a recent agreement, Best Day Brewing’s Kölsch will be the exclusive NA craft beer included in the “Official Husky Craft Pack” for the 2026-27 season, giving Huskies fans a widely desired NA option to drink alongside their game day favorites. The Husky Craft Pack features sponsored craft beverage producers and can be found at Husky Stadium concessions, as well as across 51 Quality Food Centers (QFC) in Washington. In addition to product placement on the UW campus, Best Day will hold a pop-up tailgate activation on Oct. 9, 2026, as part of the Washington vs. Iowa home football game.

University of Virginia Sports Properties

Both Best Day’s Kölsch and Electro-Lime flavors are now pouring at the University of Virginia during the 2026-27 season. As part of an agreement with UVA Sports Properties, Best Day Brewing will receive marketing presence at home sports games and concessions availability, giving the Sausalito-based brewer meaningful visibility with a dedicated fan base. Information regarding a pop-up tailgate event for Wahoos fans will be announced soon.

USA Today’s Reader’s Choice Awards: Best Non-Alcoholic Beer for Football Fans

Just in time for tailgating season, Best Day Brewing’s Kölsch and Galaxy Ripple Imperial IPA were recently named within the top 10 of “Best NA Beer for Football Fans” as part of USA Today’s Reader’s Choice Awards, further proof that great non-alcoholic beer shouldn’t require compromise. Ranked second favorite NA beer for football fans and a natural fit for game days everywhere, the Kölsch is light, crisp and balances a subtle toasty malt character with delicate hopping for a refreshingly complex flavor and a clean, crisp finish.

Best Day’s Expansion into Sporting Moments

These sports season-focused partnerships reflect Best Day's continued sprawl into more consumer occasions, building on its growing retail footprint and its position as one of the fastest-growing brands in the NA craft beer category.

Best Day fans attending UW Huskies and UVA Cavaliers games this season can look for the brand at concourse beverage markets or use the store locator on Best Day’s website. For more information on Best Day Brewing, visit bestdaybrewing.com.