Vibes Beverages Launches Weekly Black Friday and Cyber Monday Deals and a Major TikTok Shop Push

Functional non-alcoholic brand launches November-long promotions across its three-SKU lineup and makes its biggest push yet on TikTok Shop

LEHI, Utah, and DAYTONA BEACH, Fla. (October 26, 2026) Vibes Beverages LLC, a functional non-alcoholic beverage company, today announced “Good Vibes This Holiday Season,” a month-long Black Friday and Cyber Monday campaign built around one message: don’t let the holidays throw off your vibe.

New promotions will drop every week throughout November, with savings that grow as the month goes on and peak over Black Friday and Cyber Monday weekend. Vibes is keeping the details under wraps until each drop goes live.

“The holidays are the busiest, loudest stretch of the year, and people are looking for better ways to show up for it,” said Jason Croxford, co-founder of Vibes Beverages. “We built this campaign to be fun and generous, and we think the way we are rolling it out will give our community a reason to check in every week.”

A November built around momentum

Most brands treat Black Friday as a single weekend. Vibes is treating it as a month. The campaign opens early, builds through a weekly cadence of new offers, and arrives at Black Friday and Cyber Monday as the high point of a story customers have followed since the first week of November.

The structure is designed for how people actually shop. Consumers research gifts, stock up for gatherings, and compare brands for weeks before the big weekend. By showing up every week, Vibes stays in front of them through the whole decision window instead of competing for attention in a single crowded 48 hours.

Each week’s creative carries the same promise with a fresh angle, from the first early-access drop through the final countdown. Every offer lands across the Vibes website, social channels, email, and affiliate partners at the same time.

Three drinks, three states of mind

Vibes builds its drinks around how people want to feel, not around ingredient lists. The holiday campaign puts each of the three products in the moment it was made for.

Electric Shores (Energy + Hydration). For the stretch of the season that never slows down: the shopping trips, the travel days, the long hosting weekends. The message is simple: keep your energy going.

Glow Getter (Social). A functional hops beverage made for the table, the party, and the group chat. It gives anyone a drink in hand that belongs at the gathering, whatever else is being poured. The message: keep the vibes social.

Hot Tropic (Chill). A kava-based drink for the moments in between, when the day winds down and the season gets to be enjoyed. The message: looking to spice things up this holiday season? Get Hot Tropic for those chill moments.

Together the lineup covers the full arc of a holiday day, and the variety pack format gives first-time shoppers an easy way to try all three.

TikTok Shop takes center stage

Vibes has launched on TikTok Shop and is making it a centerpiece of its Black Friday strategy. For a brand built on social energy, the platform is a natural fit: shoppers discover a product in a short video, see it in use, and buy it without leaving the app.

Vibes plans to pair shoppable listings with creator content and affiliate partnerships, giving creators a commission-based reason to share the brand through November. The weekly promotion cadence gives creators fresh hooks each week, and it gives Vibes a steady stream of data on which messages, products, and offers convert. [Add TikTok Shop handle and link.]

“Social commerce is where beverage discovery is happening now, so we built our holiday plan around it from day one,” said Matthew Abate, co-founder of Vibes Beverages. “TikTok Shop gives us a direct line from content to checkout and real-time insight into what our customers love.”

Why functional, non-alcoholic, and why now

Consumers are widening what they expect from a drink. More people want options that fit a social setting without being built around alcohol, and they want products that feel considered, modern, and fun. Functional beverages sit at that intersection, and Vibes was designed for it from the start, with a lineup organized around the experience in the can: Chill, Social, and Energy + Hydration.

The brand’s naming and design language carry that same energy. Its cocktail-adjacent naming approach for the Kava and Hops lines welcomes the growing non-alcoholic community without apology or deprivation, which keeps the brand positive and presence-led.

Built to scale

The campaign follows the “Tune In” brand launch and regional expansion across Florida, Utah, Colorado, Arizona, Ohio, and New York. Production runs through co-manufacturing partner Burma Brewing in Fort Myers, Fla., which has served as Vibes’ consistent production and fulfillment partner. The arrangement lets Vibes support promotional demand through an asset-light model while it focuses on brand, distribution, and direct-to-consumer growth.

Vibes is also building its pipeline for 2027, with new flavors in development including Watermelon Mojito for the Chill line and POG for the Energy + Hydration line. The holiday campaign serves as both a revenue push and a proving ground for what resonates before those launches.

What shoppers should know

When do the Vibes Black Friday deals start? Promotions begin early in November and a new offer drops every week through Black Friday and Cyber Monday. Follow Vibes on [handles] and sign up at [website] for first access.

Where can I buy Vibes during Black Friday and Cyber Monday? Through the Vibes website and TikTok Shop, with additional availability through regional retail partners.

What flavors does Vibes make? Electric Shores (Energy + Hydration), Glow Getter (Social), and Hot Tropic (Chill).

Is Vibes alcohol-free? Yes. Vibes is a non-alcoholic functional beverage brand.

About Vibes Beverages

Vibes Beverages LLC is a functional non-alcoholic beverage company with operations in Daytona Beach, Florida, and Lehi, Utah. Its three-product lineup delivers distinct effect states: Chill, Social, and Energy + Hydration. Time to Tune In.

Media contact: Jason Croxford Co-Founder Drink-Vibes.com