Review: Better Booch Adds Cans
Covers Products: Citrus Sunrise (2018), Ginger Boost (2018), Golden Pear (2018), Morning Glory (2018)
Better Booch is a Los Angeles-based brand of kombucha that has been around for a couple of years and, prior to the recent introduction of these products, had been offered exclusively in glass bottled.
Now, they are expanding their kombucha offerings to include 16 oz. cans. In recent years, cans have, thanks to the craft beer industry, regained their footing as a package that can be used for premium beverages. And Better Booch is one of a handful of kombucha companies that is hoping some of that magic will apply to their category, too.
Moving to a can also impacts the actual drinking experience. We find drinking from the wide opening of the 16 oz.can preferable to the more narrow opening of the bottle. It also makes the product more gulpable -- liquid seems to come out of the can more rapidly.
We sampled four flavors for this review: Golden Pear, Ginger Boost, Morning Glory, and Citrus Sunrise. The products are labeled as having 25 calories and 5g of sugar per 8 oz. serving (two servings per can, despite it not being resealable) and all four of the products have flavors that bear resemblance to RTD tea flavors. That said, Citrus Sunrise, which blends grapefruit, sage, and pu-erh tea, and Morning Glory, a blend of peach herbal tea and black tea, were our two favorites. But really, we wouldn’t turn up our nose at any of these.
Getting back to the packaging, we have a couple of thoughts on what they’ve created. First, we’re not fans of the sleeve wrap label, although we hope it is something that is only temporary (a printed can would look cleaner and go on straight). Second, we feel as though the size of the can is a bit large. While 16 oz. is the norm for kombucha in glass, bottles are resealable and this product is not. A 12 oz. can would be preferable -- and perhaps might allow the brand to strike a slightly lower price point.
In the end, this is definitely a step forward for Better Booch. It gives the brand both meaningful differentiation from the competition and does it in a packaging format that does feel more mainstream than their glass offering.