Review: Bizzy Coffee Shots
Covers Products: Black Coffee Shot, Caramel Coffee Shot, Vanilla Coffee Shot
Earlier this year, Bizzy Coffee, which originally launched as a coffee concentrate, announced they were starting to make a ready to drink “coffee shot.”
While they aren’t the only cold-brew coffee to migrate shot form, they have certainly done a great job of crafting something that’s well executed. The product is currently available in three 2 oz. varieties: Black Coffee, Vanilla Coffee, and Caramel Coffee. All three are USDA Organic certified and contain only coffee, water, and flavor.
Speaking of flavor, all three of these products are quite intense. It’s basically like doing a shot of concentrate (or espresso), with an intense coffee flavor that hits you hard (130-150 mg of caffeine per shot) and fast. But it’s surprisingly smooth, even when flavoring has been added, as is the case with the Caramel and Vanilla offerings. We’re most partial to the Black Coffee, which has the cleanest coffee flavor, although we will say that we like both of the flavored offerings.
When it comes to the packaging and branding, Bizzy has made great use of the relatively small amount of real estate that can be found on a 2 oz. shot bottle. The name “Bizzy” (pronounced “busy”) has an energetic vibe and speaks directly to the reason why you’d consume a shot in the first place.
Also, Bizzy has created something that’s really pleasing to the eye, which is often a struggle for many of the products that enter the shot category. This is partially due to their use of a clear rather than opaque bottle, which allows the consumer to see the liquid inside, but also in the label design. It’s very easy to read and has a very polished and professional look.
Overall, Bizzy has done a great job with this product. The shot format, the packaging design, and the liquid itself all provide some nice points of differentiation for the brand. However, its ultimate success will, in the end, come down to whether or not consumers are interested in consuming cold brew in shot form.