Review: Dram Adaptogenic CBD Sparkling Water
Covers Products: Lemongrass + CBD, North American Sweetgrass + CBD
Dram Apothecary is a Colorado-based company that has up until now been known primarily as a purveyor of cocktail bitters and syrups. Recently, the company branched out in to cannabidiol (CBD) products, including a line of drops as well as these ready-to-drink sparkling beverages.
Dram, which also offers a line of flavored sparkling waters without CBD, has launched this line with three flavors: Lemongrass, North American Sweetgrass, and Gingergrass (which we did not get to try). Both flavors contain 20 mg of broad spectrum CBD, zero calories and a short list of ingredients.
Judging by the two varieties that we sampled, we think that Dram has done a nice job of creating flavors that are unique, enjoyable, and true to the rest of the brand.
First up is the mild citrus flavor of Lemongrass, which combines lemongrass, lemon balm and lemon rind. They’ve also added eleuthero root, schisandra berry, and hibiscus and the end result is a light but very smooth herbal note.
Second, there’s Sweetgrass, which also contains mint, vanilla, ashwagandha, oatstraw and skullcap. This variety has a slightly more pronounced herbal note, but we really enjoy the touch of vanilla and the fact that this one tastes more tea-like than its counterpart.
On the outside, Dram uses a white backdrop on a shrink sleeve label. From there, they use whimsical illustrated designs to convey the flavor. It has a hipster vibe to it, which is fine, although the images aren’t exactly memorable indicators that will help a consumer find the flavor they are looking for.
To that end, we also wonder if Dram shouldn’t go a bit broader in terms of the types of flavors that they are offering as part of their CBD line. Having sampled some of their non-CBD sparkling waters, they have some solid flavors (Citrus & Blossoms and Cardamom & Black Tea, to name two) that would probably translate nicely to this line.
In the end, we see some definite potential for Dram to make an impact in the CBD space. While these current flavors probably don’t maximize their market potential in terms of appeal, they are great showcases of Dram’s ability to craft delicious products using thoughtful ingredients.