Review: Spindrift Half Tea & Half Lemon
Covers Products: Unsweetened Half Tea & Half Lemon
Spindrift’s latest creation, which was unveiled at the Natural Products Expo West 2018, is perhaps their most adventurous flavor to date in that it introduces an ingredient that they haven’t used before: tea.
The product, which is a riff on a classic “half & half” or Arnold Palmer, is a blend of carbonated water, fresh lemon juice, and black tea. The only thing missing is sugar, which has been intentionally omitted to create a product that’s true to the brand and drinks like a sparkling water.
To that end, we think they’ve done a tremendous job crafting something that is loaded with flavor but has 0g of sugar and only 5 calories per can. The use of fresh lemon juice definitely makes a difference -- it’s full bodied and almost tricks your palate into thinking that there’s sweetness to the drinks. Plus, they’ve added just the right amount of black tea and the product is nicely balanced.
Packaging follows the same format as the other Spindrift flavors. The product, which is packaged in a 12 oz. can, has a two-tone paint job with white on the top and brown on the bottom. The center area, which is used on the other flavors for a single fruit image, has a lemon with leaves on top of it.
While this format is almost instantly intuitive on their other flavors, it isn’t on this one. Instead, it takes a bit of reading and analyzing, especially to find one of the key selling points of “unsweetened.” Ultimately, we wonder if this product won’t require a slightly different approach to the graphics or placement of the copy.
In the end, we think that Spindrift has created something that is an innovative -- and very well executed -- addition to their lineup. While we suspect that a tea-based product will be somewhat polarizing to Spindrift customers, we are also willing to bet that this will prove to be a very worthy addition.