Review: WTRMLN WTR’s Summer 2018 Line Extensions
Covers Products: WTRMLN + Blood Orange, WTRMLN WTR + Cayenne, WTRMLN WTR + Cucumber, WTRMLN WTR + Mint
As previously announced, WTRMLN WTR is extending their “BLNDS” line of flavored watermelon waters with four additional flavors for summer 2018. These flavors, which include Mint, Cucumber, Cayenne, and Blood Orange, will be available in the same 12 oz. bottle that is used throughout the line.
Admittedly, we were somewhat skeptical of the need for additional flavors of WTRMLN WTR. When they launched BLNDS back in 2017, they gave us a good selection of flavors, including spicy, sweet, and citrus. And we thought they were all very tasty (review of BLNDS).
Fortunately, they’ve done a really nice job with their latest additions and they’ve definitely brought something new to the table. They’ve brought two delicate and classic summer flavors in Mint and Cucumber, an extra level of spice with Cayenne, and the bright fresh flavor of blood orange in the Blood Orange variety. They are all really well executed, with a nice balance between the watermelon juice and the additional flavors.
However, if we were going to pick winners, we’d have to go with the Cayenne and Mint SKUs. We really love the extra heat in the Cayenne variety -- it is a very nice complement to the sweet flavor of the watermelon. And the combination of mint and watermelon really just makes the Mint SKU one of those quintessential summertime flavors.
Visually, these products look very much like the rest of the BLNDS line. The label features a close up of a fruit image as its background and a text based design that’s somewhat busy. It’s certainly functional and readable, although we think it might be hard to tell the difference between the flavors since they look somewhat similar and there isn’t a primary visual element on each label.
Overall, these latest extensions to the WTRMLN WTR’s BLNDS line are well crafted, delicious, and bring something new and exciting to the brand for Summer 2018.