Los Angeles – May 21, 2015 – VitaFrute Organic Cocktails by VEEV® has partnered with Brooke Burke, actress, model, host, and health enthusiast, to launch an integrated digital campaign promoting VitaFrute, the first line of organic ready-to-drink cocktails. The campaign began with the launch of a digital short in which Brooke takes on a fancy mixologist to demonstrate the simplicity and superior taste of VitaFrute Organic Cocktails. The video is viewable on youtube.com/veevspirits, vitafrute.com, and via integrated, click-to-website banners and online amplification postings.
In two 30-second and one 60-second promotional videos, Brooke is depicted going head-to-head with a “fancy mixologist” to prove that great cocktails don’t have to be complicated or high in sugar. In a comical battle of the bartenders, the “mixologist” takes time to furiously concoct a classic Margarita and Piña Colada, only to be defeated by Brooke as she effortlessly pours a ready-to-drink VitaFrute cocktail over ice and garnishes, to create a delicious, low-calorie cocktail within seconds.
“We are thrilled to be partnering with Brooke Burke and align on our goals of promoting healthy living with the launch of this exciting digital campaign,” said Carter Reum, co-founder of VEEV® Spirits along with brother Courtney Reum. “We’re now the fastest growing RTD in the US and we are confident that with an amazing partner in Brooke, we will see more growth as a result of this campaign.”
“I am excited to be working with VitaFrute Organic Cocktails to debut this new digital campaign and video,” said Brooke Burke. “VitaFrute’s mission of creating health-conscious and simply delicious cocktails is one that I am proud to support.”
VitaFrute Organic Cocktails by VEEV are the first line of organic and all-natural ready-to drink cocktails. Available in four great varieties: Margarita, Lemonade, Cosmopolitan, and now Coconut Colada. VitaFrute combines VEEV, an all-natural acai-infused spirit, with fresh ingredients to create a restaurant-quality cocktail that can be enjoyed at home by simply pouring over ice. All VitaFrute Cocktails are made with premium and all-natural ingredients for superior taste at under 125 calories per serving, and at 15% ALC/VOL (30 proof), it doesn’t skimp on alcohol or quality. Since VitaFrute hit shelves in 2012, it continues to gain momentum and is the fastest growing ready-to-drink beverage at 115% dollar growth versus 2014.
VEEV Spirits is committed to its founding philosophy of “A Better Way to Drink” and is an active member of 1% for the Planet®, where 1% of topline sales are donated to rainforest preservation and environmental initiatives. VEEV is The World’s First Carbon Neutral Spirit® and is crafted at the only distillery in America that operates on renewable wind powered energy. VEEV’s four-column distillation process uses 200% less energy than a traditional pot still. With the exception of the Brazilian acai, all of VEEV’s ingredients are sourced within 300 miles of its distillery.