Bols Parfait Amour to Launch in the U.S.

zoomLucas Bols Adds another Classic Flavor to its Premium Liqueur Range

(New York – January 19, 2016) – Lucas Bols, one of the world’s leading liqueur and spirit producers and the world’s oldest distilled spirits brand, announced today the launch of Bols Parfait Amour Liqueur in the United States. This purple-colored liqueur will be the latest addition to the 30+ Bols flavors available in the country. It will, become part of the classic liqueur collection that already includes Bols Maraschino, Orange Curacao, Crème de Cacao and Apricot Brandy – flavors that Bols has been crafting for over 200 years.

Bols Parfait Amour comes in a 750ml bottle and retails for $17.99 with 24% ABV. It has already received a 91-point score and a gold medal from the Beverage Testing Institute.

Parfait Amour, which translates to “perfect love”, has been produced by Lucas Bols since the early 19th century when it was served to celebrate either an engagement or marriage in the Netherlands.

It is a beautiful dark purple liqueur with an aromatic floral taste that comes from rose and violet petals, enhanced by vanilla, orange peel and almonds.

Said Tal Nadari, Lucas Bols USA Managing Director, “We are excited to introduce Bols Parfait Amour to the Bols US range.  A delicious flavor that beautifully represents the classic liqueurs that Lucas Bols has been making for centuries. Its floral flavor profile is perfect for classic cocktails or adding it to sparkling wine and it is answering the demand from bartenders nationwide.”

Lucas Bols brand ambassador Anthony Pullen added, “The simplest way to use Bols Parfait Amour is adding half an ounce of it to a glass of champagne – a drink we call More Amour. The flavor will surprise you with fascinating aromatic notes. The beautiful purple color of the drink and the story behind the classic Parfait Amour flavor make it a perfect proposition for Valentine’s Day.”


More Amour


  • 0.5 oz Bols Parfait Amour
  • Top with Sparkling Wine

The 440 (created for Lucas Bols’ 440th Anniversary)


  • 1.5 oz Bols Genever
  • 0.5 oz Bols Maraschino
  • 0.25 oz Bols Parfait Amour
  • 0.5 oz Lemon Juice


  • Shake and fine-strain into a cocktail glass
  • Garnish with a flower petal

About Lucas Bols

Lucas Bols B.V. was originally established in 1575 in Amsterdam. 2015 marked the company’s 440 year anniversary. As one of the world’s leading cocktail liqueur and spirit producers, Lucas Bols prides itself on its commitment to innovation and excellence. For centuries, it has been mastering the art of mixing, blending and creating quality liqueurs using centuries old recipes, while striving to produce cutting edge, versatile solutions to suit contemporary palates. The Bols Liqueurs range comprises 30+ different flavors, making it a leading authority in the cocktail sector. Lucas Bols B.V. distributes across 110 countries worldwide.