New York, N.Y.— The Finnish Long Drink – America’s #1 long drink brand made with real liquor and sparkling citrus has announced new statewide distribution across Iowa.
After launching in Colorado, Arizona, Florida, South Carolina, Massachusetts, Illinois, Indiana, and Michigan last year, The Finnish Long Drink will be distributed in Iowa by Southern Glazer’s Wine & Spirits, marking the next stage of expansion as it becomes a national brand.
In Finland, long drink is the best selling category of liquor. The roots of the category go back to the 1952 Summer Games in Helsinki, when the country of only 4 million people was still recovering from World War II. Concerned about how to serve drinks quickly enough to all the visitors, Finland commissioned the creation of a revolutionary new liquor drink that was both delicious and fast to serve – and so the first long drinks were born.
The Finnish Long Drink was founded by Finnish founders and friends Evan Burns, Sakari Manninen, Mikael Taipale and Ere Partanen – together with investors including Miles Teller, Kygo and Rickie Fowler. Their mission is to bring “the national drink of Finland” to America; for the nation to experience the refreshing, unique, and delicious Finnish Long Drink and to celebrate the country’s best kept secret. Providing a subtle and smooth, yet bracing kick, the ready-to-drink cans are made with real liquor, with four expressions including Traditional, Zero, Cranberry and Strong.
“We are proud to be bringing this signature aspect of Finland’s national happiness to Iowa and we look forward to providing consumers with the invigorating and crisp taste of The Finnish Long Drink.” says co-founder, Sakari Manninen. “We chose to partner with Southern Glazer’s due to their extensive expertise in Iowa, and this partnership will allow us to grow long lasting relationships with their connections, to ensure customers will be able to find The Finnish Long Drink in their favorite bars, restaurants and retailers statewide.”
On entering the market, The Finnish Long Drink was awarded top accolades including a Gold Medal (94 Rating) at the New York International Spirits Competition in 2019. It was recently named one of Shanken News’ Hot Brands and honored within the publication’s anticipated Impact Newsletter as one of 2022’s top performers in the spirits industry.
The Finnish Long Drink is distributed in 26 US markets, including California, Nevada, Arizona, Colorado, Texas, Florida, Georgia, South Carolina, Illinois, Michigan, Indiana, Ohio, New York, New Jersey, Connecticut, Rhode Island, Massachusetts, Tennessee, Arkansas, Nebraska, Louisiana, Kentucky, Iowa, Wisconsin, Oklahoma, and New Mexico. It is easily available via Drizly and on thelongdrink.com.
About The Finnish Long Drink
The Finnish Long Drink is a top selling category of alcohol in Finland – a legend that is now available in America. The roots of long drinks go back to the 1952 Summer Games in Helsinki, when the country of only 4 million people was still recovering from World War II. Concerned about how to serve drinks quickly enough to all the visitors, the government commissioned the creation of a revolutionary new liquor drink that was both delicious and fast to serve – and so the first long drinks were born. Now this legend has finally been brought to America by the next generation of Finns who want the world to experience the refreshing and unique Finnish Long Drink. The Long Drink garnered a Gold Medal (94 Rating) at the prestigious New York International Spirits Competition (NYISC).
For More Information:
https://thelongdrink.com/