In this month’s distribution news, Mission Craft Cocktails reaches a major milestone, RTD Carbliss continues its push through the Midwest, a spirits veteran makes a big play, and more.
Mission Craft Cocktails Hits Total Wine
Mission Craft Cocktails, the 20-40% ABV, ready-to-drink (RTD) cocktails made from Southern California ingredients, have moved into Total Wine & More beginning this month. The brand’s line of seven cocktails can now be found in 240 Total Wine & More locations, accelerating its mission to deliver 5% of sales donated to help fight food insecurity and fund 1,000,000 meals by the end of this year.
The opportunity will allow Mission Craft Cocktails to take what it has learned focusing sales on California into a single national retail partner. The company has hundreds of tastings scheduled over the next few months, according to its founders.
“This expansion is a huge milestone for us,” said Amit Singh, co-founder of Mission Craft Cocktails. “It helps us to continue to find economies of scale and efficiencies to our business, without cutting corners or compromising on product quality.”
Carbliss Goes Backyard to Backyard
Wisconsin-based Carbliss, the fast-growing zero-carb, zero-sugar RTD making its way across the Midwest, has added Kentucky as its 15th state.
Launched in 2019 by Adam and Amanda Kroener, the founders have valued the “inch wide, mile deep mentality and will continue with this Carbliss best practice,” they wrote in an email to BevNET.
Carbliss’s expansion into Kentucky follows a full state launch in Indiana in February 2025.
“We will continue our boots on the ground, backyard-to-backyard approach, allowing us to
showcase what makes Carbliss our consumers’ and retailers’ best bet in the market,” said the founders.
West Peak Expands in The Golden State
West Peak, the Santa Cruz, California-based RTD has secured four new distribution partners resulting in an expanded footprint across California.
The RTD brand will now sell with San Francisco Naturals in the greater San Francisco Bay Area and Santa Cruz County; Mussetter Distributing in the northeast Bay Area through Sacramento and Tahoe; J&L Wines in Monterey, Fresno, San Luis Obispo and Ventura counties; and Brown Bag Beverage in San Diego County.
The company previously worked with LibDib. The expansion comes after the release of two new flavors – Sparkling Whiskey Smash and Sparkling Vodka Swing– and a variety pack.
Wes Henderson’s Saga Spirits Strikes a Deal With SGWS
An industry vet is going with Southern Glazer’s Wine & Spirits (SGWS) to distribute his new spirits brands.
Saga Spirits comes from Wes Henderson, co-founder of Angel’s Envy. The portfolio includes Brothers of the Leaf and True Story Whiskey, the latter of which was launched in September 2024 and includes a finished bourbon and finished rye. SGWS will be responsible for distributing the Saga Spirits portfolio to retailers across the U.S. as the company builds its national presence via a market-by-market strategy.
Jumex Hard Rolls Out Nationwide With Walmart
Following expansion across six Southwestern states, Grupo Jumex and AriZona Beverages are rolling out Jumex Hard nationwide in Walmart stores.
In addition to its nationwide expansion, Jumex Hard is introducing a Big Can (22 oz) format for its Strawberry and Pineapple-Coconut hard nectar blends. This larger size, initially rolling out in Arizona and California, was developed to address “overwhelming consumer demand, allowing fans to enjoy the beverages they love in a signature size,” according to a release.
Paramour Signs With SoilAir
Aperitif brand Paramour has also signed a new distribution agreement, cementing its expansion in New York and New Jersey. The Los Angeles-based brand is partnering with boutique importer and distributor SoilAir Selection. Paramour launched in 2024, aiming to capitalize off the spritz trend and make a splash in New York’s leading hotels and restaurants.
Other distribution news:
- Montauk Distilling Co., a craft distillery located in Riverhead, New York, is partnering with family-owned boutique importer and wholesaler, Cellier Wines Distributing for distribution in New York and New Jersey.
- Yola Mezcal and T. Edward Wines & Spirits have deepened their partnership to include national expansion.