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Absolut Vodka

by The Absolut Company

http://www.absolut.com/us/
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Absolut Extends RTDs, Ready-to-Serves with February Flavor Launches

Absolut Extends RTDs, Ready-to-Serves with February Flavor Launches

Posted: (Last Updated: )

Absolut is expanding both its ready-to-drink and ready-to-serve cocktail lines today, announcing several new flavor additions, including an expansion of its co-branded partnership with cranberry giant Ocean Spray.

Convenience Cocktails: Pernod-Ricard Goes Deeper In RTS/RTD

Convenience Cocktails: Pernod-Ricard Goes Deeper In RTS/RTD

Posted: (Last Updated: )

Pernod-Ricard is launching a slew of ready-to-serve (RTS) including two new Absolut Vodka varieties, Mojito and Raspberry Lemonade, and a line of Malibu Rum cocktails as it it positions towards convenience-oriented social drinking.