Diageo is teaming up with consulting and investment firm Main Street Advisors for a strategic joint venture that swaps out the spirits giant’s majority ownership of Cîroc Vodka in North America for a majority stake in basketball legend Lebron James-backed Lobos 1707 Tequila.
Sean “Diddy” Combs, DJ Khaled and the Makers of CÎROC Ultra-Premium Vodka proudly unveil CÎROC Limited Edition Summer Watermelon, the newest addition to the successful flavor portfolio.
Sean “Diddy” Combs and the Makers of CÎROC Ultra Premium Vodka proudly unveiled CÎROC Summer Colada, the newest addition to the successful flavor portfolio. The limited edition flavor is made with CIROC Ultra Premium Vodka infused with Coconut, Pineapple and other natural flavors.
