Official Brand Overview
Hellbent is a ready-to-drink canned cocktail brand built around a horror-inspired, irreverent identity, positioned as a counterpoint to more conservative RTD offerings. The line includes Corpse Reviver (19% ABV, a lemon and gin-botanical take on the classic), Dirty Shirley (17% ABV, cherry and citrus) and Spicy Rita (18% ABV, tequila with cucumber, lime and jalapeño). The brand was co-founded by Seth Green and Matt Senreich, whose idea originated from an unused Robot Chicken sketch, together with creative entrepreneur PJ Loughran.
