Official Brand Overview

Risk takers, rule breakers and noise makers, unite! Join our Band of Rebels today for exclusive Rebel gear, gifts and updates. Rebel Yell Kentucky Straight Bourbon Whiskey ain't for the meek. Don't be a follower... Blaze Your Own Trail. Rebel Yell is a wheated bourbon that evokes a free spirit, reminding us that in this life we forge our own paths, and we accept nothing less than absolute freedom. To seize your destiny - that's true freedom. That's the unforgettable taste of Rebel Yell. Join the Band of Rebels and start blazing your own trail. PLEASE ENJOY RESPONSIBLY. Visit the Century Council for information and resources on how to fight drunk driving and stop underage drinking.


Current product lineup