Looming THC Ban Has Retailers, Brands Searching For Alternative Buzzes
Hemp beverage retailers and non-alc brands are preparing to pivot into non-THC alternatives as the November ban looms.
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Hemp Update: Kentucky, S. Carolina Shift to Alcohol Retail
States are taking various approaches to regulating intoxicating hemp as the November deadline to potentially ban the category draws closer.
Vertosa Files Motion to Dismiss Lawsuit
Cannabinoid infusion maker Vertosa has filed a motion to dismiss a trademark infringement lawsuit filed in January by CCT Sciences LLC.
Additional Content
Nowadays Tests THC Template For Sports At F1 Miami Grand Prix; ‘It’s A Massive Experiment’
Hemp-derived THC brand Nowadays activated at Formula 1's Miami Grand Prix earlier this month, presenting a case study in how cannabis beverages can partner with live event venues.
Beer Run: Can THC Brands Find Safety in Three-Tier System?
Having leveraged DTC distribution to meet the unique needs of the category, hemp brands are now facing a massive question: how to marry steady online sales with the larger opportunity within beverage-alcohol retail.
Web Weed: THC Drinks Crush It Online – But For How Long?
After successfully building a strong consumer base online with DTC, the hemp-derived THC drink category is weighing whether ecommerce is a viable long-term channel for success or a familiar first step to broader retail goals.
A Drink With…Ty Gilmore, President Tilray Beverages, North America
Tilray Brands announced its launch into intoxicating hemp drinks last year, Ty Gilmore, the company's president of North America, chatted about the strategy it is taking to the category.
Hemp Industry Responds To California ‘Readopting’ Emergency Ban
Hemp industry stakeholders respond to the announcement that California has extended its ban of intoxicating hemp products for another three months.
Do Cannabis Beverages Have An Ecommerce Problem?
Cannabis beverages are at a crossroads where on the one hand it is seeking clearer regulation on the path to broader retail distribution, but aligning with the alcohol industry could sacrifice hemp drinks' key growth driver: ecommerce sales.
Hi-er Highs: Cannabis Beverages Chase THC Dosage
Hemp-derived THC drink brands and beverage-alcohol distributors are growing closer as they seek to open up new opportunities in higher-dose products as value becomes a more pressing metric for shoppers.
Working It Out: Will THC Infused Sports Drinks Improve Category Performance?
After a lackluster adoption in the early 2020s, a second wave of CBD-infused hydration and sports drinks is building a new consumer base alongside the successful adoption of low-dose, hemp-derived cannabis beverages.
What’s Next For Hemp-Derived THC After California’s Emergency Action?
Hemp-derived cannabis companies face an uncertain path forward as they navigate an increasingly difficult climate for retail distribution as states like California restrict what can be sold and where.
Massachusetts Offers Glimpse Of The Uphill Battle For Hemp Beverages
Massachusetts regulators officially put an end to the sale of hemp-derived CBD and THC products outside of dispensaries last week. Here's what it means for cannabis industry stakeholders in the state and foretells other regulatory moves throughout the country.
Certification Program Addresses “Underdeveloped” Non-Alc, THC Drink Categories
AFicioNAdo is tackling the lack of educational resources for the non-alcoholic (NA) and THC beverage industries with a set of certification programs that target on-premise purveyors, distributors and retailers.
Beverage Veterans Mark Mahoney and Lee Brody Enter Cannabis With The Drinkable Company
Describing itself as a group of “beverage experts entering the cannabis space as compared to cannabis experts entering the beverage space,” The Drinkable Company is aimed at leveraging its collective experience in beverages to break through the burgeoning $426 million dollar THC drinks market.